1.

First when the company grew at large scale they start facing problem and the other small
companies copy their ideas. So they have competitor in the market. And they did not
intervene to make their business more successful and make them different to others. When
there is a competition, there would be more innovation to remain in market.
2. People are right about the clothing business is cyclical and it should have to be change
when style change, as in the case there are some other company which are coping their
business style and become their competitor.
3. The company which is at growth stage continuously innovating to remain in market and
competing others to make their place in market and on the other hand in mature company
innovation stops at some points they become constant at what they are doing. As in the
case they grew at large in 1980 to 1993 and in 1993 they start facing some problem. It was
their maturity stage eight to ten years of tenure.
4. The problem at The Limited addresses social factor intervention.
5. The depth at which they have to intervene is deeper intervention; because the other
companies are copying their ideas means they have accessible information. So they have
to implement more deeper intervention mean make their information private, focus on
individual change and more interpersonal in nature.