GOODNESS

DESIGN AESTHETIC
INTRODUCTION

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MOOD GOODNESS

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 GOODNESS
DESIGN PILLARS

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DESIGN PILLARS GOODNESS

PLAYHAUS SIMPLE LIFE LESSADENCE

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 GOODNESS

Design Pillar

PLAYHAUS
● All things non-serious

● Playground of possibility

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DESIGN PILLAR | PLAYHAUS GOODNESS

FUNKIFIED FLUFF

PLAYFULLY
PUFFED

DON’T TOUCH

BUBBLY PERSONALITY POLISHED WHIMSY

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 GOODNESS

Design Pillar

SIMPLE LIFE
● Happier, simpler times that are full
of nostalgia

● Heritage silhouettes

● Consumers craving old techniques

with new age applications

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DESIGN PILLAR | SIMPLE LIFE GOODNESS

MISMATCHED PURPOSE EXTRA-ORDINARY

TIMELESS RELATABILITY

OUTDATED NEWNESS
RETIREMENT-WEAR

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 GOODNESS

Design Pillar

LESSADENCE
● Less is the new luxe

● Minimal but no less decadent

● Thoughtful elements that are

layered and refined

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DESIGN PILLAR | LESSADENCE GOODNESS

MALLEABLE SHAPES CORE ESSENTIALS

ELEVATED FORM

SIMPLE
OPENNESS
ELEGANCE

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INFLUENCES GOODNESS

DAVID MCLEOD SUPERTOYS SUPERTOYS COLD PICNIC JOYFUL

Animation Artist Home Furnishings Dioramas to Display Latest Book by Ingrid Fetell Lee
Collection

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