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    Going digital The impact of social media marketing on retail website traffic orders and sales

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    Going digital The impact of social media marketing on retail website traffic orders and sales

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    Going digital The impact of social media marketing on retail website traffic orders and sales

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    154 views11 pages

    Going Digital The Impact of Social Media Marketing On Retail Website Traffic Orders and Sales

    Uploaded by

    ibnu
    Going digital The impact of social media marketing on retail website traffic orders and sales

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 11
    Journal of Retling and Consumer Serves 60 (2021) 102501 Contents lists available a ScenceDisect Journal of Retailing and Consumer Services journal homepage: htp:/www.elseviercomilocatelretconser| Going digital? The impact of social media marketing on retail website traffic, orders and sales Les Dolega’ , Francisco Rowe ®, Emma Branagan * capi Dta Lab, Uy of Lek Lp "Geng ta See, Chie of epee Rewnte Gen he api pallet of ign ecoly, sol media eBoy gl martin wate 0 feel promote business products, with the ultimate aim of maximising profits. Yet, empirical evidence on the impact of ie i eng ‘cl mena makcting ol ema reaped Using re an overs 12 month period fm a aor Dia iting celine ee, pper exis the pc of Gly soci mel acy on ly bn nome web traf order od sles Key findings revel nt sci mca len o crescd wb ef ta oe nt Prec «gaia ie pre errs nd ne Income, Tngh harper scl mele corps tend o Ton sign ihe umber af rer at sale eos al Peak emerps he est tie ‘henner slr seve tat theless esx mda etn are res pect dein nite comey, tun te st Tae ogee tae eas fs ote desing oe aye Silman evsog impart iners md pride neigene on hw lore surest deep rarketing nei 1, Introduction In the past decade, the way consumer goods are marketed and rold thas been markedly altered with various techaological factors primarily

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