Muh.

Fiestananda Ery Nugroho

102118071

EE18

Cipkar Week 7

Phase 1 – Idea Exploration

Be careful of being ‘Finding Your Passion’ person

Find something you enjoy doing

The more people are willing to pay, the better

Be really passionate at what you do

Phase II – Early Sampling (Finding MVP)

Early Advantage : Teacher Network (Pak Gun), academic background

Build Personalized Teaching Concept

Key Differentiator : Extra Private

Tutoring Service at Home (personal Q&A)

Be very good at what you do

Be totally involved – berani kotor itu baik

Be sensitive and listen as much as you can

Gain true feedback from your true customer – false feedback is like a poison

Phase III – Survival Mode (Digital Startup Era)

• Business Environment

Tech-based app on the rise →on-demand service

Uncertainty in national curriculum – supporting factor

Low capital availability

• 5 simple MVP Formula

People are willing to USE your product/service

People are willing to PAY for your product/service

People are willing to PAY at your price

People are willing to REPURCHASE for your product/service

People are willing to REFER your product/service

20.000 siswa pengguna aktif bulanan

1.500 sekolah di lebih 100 kota/kabupaten Indonesia

IDR 2 billion monthly average revenue

Phase IV – Growth Stage

Early advantage : Matured tech system

Tech-based School Development – Merdeka Belajar

M&A with Sekolah Cikal Group – from Online Tutoring to Online School