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04 14

COURSE
STRUCTURE
08 | The Digital Boom & India’s Future
10 | Upgrade to Creative Technologies
12 | Course Structure Levels & Modules

LEVEL - 1

08
C-Tech Certificate
PRIMARY MODULES
15 | Visual Communication Design
ABOUT THE 16 | Digital Photography and Image

INSTITUTE
Editing
17 | Graphic Designing

04 | Words From The Founder SPECIALIZATION


05 | In The Company of Knowledge 18 | Marketing Communication
06 | Image Group - Milestones 19 | Digital Fashion Illustration

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26
LEVEL - 2 LEVEL - 4
C-Tech Higher C-Tech Specialist
Certificate Program
PRIMARY MODULES SPECIALIZATION
21 | Photography for Digital Media 36 | Advanced 3D Animation
22 | User Interface Design 38 | Advanced Visual Effects
23 | Animation for Digital Media 40 | Advertising Design
42 | Full Stack Web Development
SPECIALIZATION 44 | Interior Design
24 | Front-End Web Development 46 | Fashion Design
25 | 2D Digital Animation 48 | Game Design & Development

CREATIVE
CAREERS
42 | 1 Course - 100 Career Opportunities
44 | Placement Partners

LEVEL - 3
C-Tech
Professional
Program

20 34
PRIMARY MODULES
27 | 3D Design
28 | Digital Cinematography
29 | Digital Video & Audio Editing

SPECIALIZATION
30 | 3D Architectural Visualization
31 | Game Art and Design
32 | Motion Graphics
33 | Video Advertising Design

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Words From
The Founder
Technology today has taken a quantum Today, it’s no longer confined to the roles that Our team of faculties and staffs bring decades
were expected a decade ago. What makes one of experience, along with our panel of advisors
leap. From technology being nothing successful in technology is the addition of a who carry international acclaim to their work.
more than a vision of the future, it has very key component to it - Creativity. This has With this collaboration, we have successfully
now evolved into what is being called Creative trained over 60,000 students and have given
become a part of our everyday life and Technologies. them a successful career in Digital Media and
one of the most coveted careers in the Creative Technology. Many years ago, when it
More and more companies across the world are was said that the “Future is Digital”, there was a
world. As the technology changes day- looking for technology professionals who can certain amount of skepticism. But today, there
on-day, so is the definition of the very bring in a streak of creativity in their work. They is no doubt that this is where our generation is
are looking not just for skills but for people who headed.
word. can create, develop and innovate. With this,
new job roles are being created and new career So, as we transform ourselves and keep up
paths are opening up. with the latest, we look forward to you doing the
same with us at IMAGE.
At IMAGE, we pride ourselves in keeping up
with the latest trends in the world, which is why - K KUMAR, Founder & Managing Director
we are putting great effort into our Creative
Technology offerings for our students.

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In The Company ApprovedTrainingPartnerof

of Knowledge
For over 24 years, Image Infotainment Ltd., has been at the
forefront of uplifting Digital Media in the country. The company, an NSDC PARTNERSHIP
ISO 9001:2008 Certified Knowledge Powerhouse, has constantly Our aim is to create more quality
students to cater the need of the
re-invented itself with the ever-changing trends of the industry, emerging Digital Media industry in
India. To achieve this socio-economic
ensuring that every learning offered is in line with the latest from goal, Image Creative Education has
around the globe. proudly partnered with National Skill
Development Corporation (NSDC), an
initiative taken by the Government of
India to offer skill improvement training
The team, comprising of the finest minds in India, works collaboratively with
to millions of young minds across India.
leading Hollywood Professionals, Industry Professionals from India & Abroad
NSDC has joined hands with various
and Academic Professionals from National & International Universities to create organizations to render training services
all course curricula. At IMAGE, the passion of every member is shown in the in different sectors. Image Creative
Education is the Partner for skill training
work they produce, in the interest they spread and in the encouragement they
in Media and Entertainment sector in the
offer for success. country.

This Partnership with NSDC would


even further increase the commitment
STRENGTHS: of Image Creative Education in making
„„ University for offering B.Sc. Multimedia the younger generation industry-ready.
„„ Rated as “India’s No.1 Creative Educational Image Creative Education would
degree programme
Training Institute” by The Week, AC Nielsen implement its skill training services
„„ Strong network of 33 fully-operational digital through its network of training centres
„„ Launched in the year 1996, IMAGE is
media training institutes across the country across India.
the first professionally-managed creative
training institute in India „„ Over 70,000 students have been trained
Also, this partnership would now open
professionally in various creative streams
„„ ISO 9001:2008 Certified more avenues for job placement. Thus,
„„ Strong Research & Development division Image Creative Education as always
„„ Technical collaboration with the highly
would earnestly continue to offer the
recognized Indian University - Annamalai „„ 100% Placement Track Record, till date
best-in-class learning services through
the specialized team of counsellors,
faculties and placement officers.

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Image Group - Milestones
1995 2001 2007
Developed & delivered a cutting-edge, real-time 3D Developed digitized content for HMV.RPG Music Won NASSCOM Super Pitch award for Original
Visualization project for “GEM Granites” Animated content
Deployed video transmission system for “ETV”
network
2002
2008
Developed the Knowledge Management system for
1996 Hindustan Unilever Became India’s largest Digital
Media College by establishing
Launched Image Creative ICAT in Hyderabad and
Eduation, India’s first Bangalore
professional Multimedia 2003
training institute
Launched IMUST, the
specialty Animation 2009
curriculum that incorporates
1997 Art with IT skills Obtained a Strategic
Technical Collaboration with
Launched the world’s first interactive encyclopedia Annamalai University to offer
on Carnatic music, titled “Nadhanubhava”
2004 B.Sc. Multimedia & Digital
Media programmes.
Rated as India’s No.1 Institute
Launched ICAT, India’s first for Animation training by The
1998 Digital Media College in Week-AC Nielsen
Chennai
Developed real-time Web
games for sify.com, including
a 3D cricket simulation game
2005 2010
VIT

1999
UNIVERSITY

Became an ISO 9001:2000


Certified Company over
15 YEARS
of Creative Excellence

Released “Ramayana -
The Interactive Epic”, an Signed MoU with VIT University for content
interactive animated story on & delivery of B.Sc. Multimedia & Animation
CD Rom 2006 programme

2000 2011
Received validation for degree courses
Launched WAM - India’s first specialized curriculum in Animation, VFX, Game Design & Game Launched IMAGEMINDS
on Web & Multimedia Development from the University of Wales, UK. (Creative education for school
Launched India’s first UG Programme in Digital children)
Media

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2012 2017
Launched IALS training
modules on Apple iPad.
Received validation for
UG Programmes from The Obtained affiliation from Bangalore University
Birmingham City University
- One of the top ranked
universities for Design & 2018
Media Education in the world
Launched C-Tech AR & VR Technologies
Programme — a course on futuristic technology
2013
Launched imediajobs.in, 2019
India’s first Digital Media Job
portal. Obtained institution
Obtained Technical collaboration with
collaboration with Bharathiar Alagappa University to offer
University to offer UG and PG UG and Masters
programmes Degree programs

2014 Obtained affiliation from


Jawaharlal Nehru Architecture
Launched C-TECH - a unique and Fine Arts University.
programme combining
creativity and technology.
Partnered with NSDC,
Imageminds has won the
an initiative taken by the
prideful “Most Inclusive
Government of India to offer
Educational Programme -
skill improvement training
Gold” award at the EduTech
to millions of young minds
Asia Awards 2019, Singapore.
across India.

2015
Affiliated Training Partners
with PMKVY (initiative by the
Government of India)
MORE
TO
2016 COME
Celebrating 20 YEARS
of Excellence in Creative
Education

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The Digital Boom
& India’s Future
The digital innovations in India
are building a ‘New Economy’
where jobs are augmented
rather than replacement.
„„ India, with a population of 130 crore, is
today a home to 121.5 crore mobile phones,
including nearly 45 crore smartphones.

„„ Almost 40% of the country now has


access to smartphones; and this number
is increasing by a healthy rate of over 12%
annually.

„„ The huge reach of digital marketing, leading


numbers in Internet Users and highest smart
device users drive the Indian digital market
to lead the economy growth.

„„ There are over 22.2 crore gamers in India


who spend an average of 42 minutes per
day on mobile games.

„„ According to a report from NSDC, the Media


& Entertainment industry that was employing
0.4 Million professionals in 2013 is expected
to employ 1.3 Million professionals by 2022.

„„ The digital disruption has forced a pivot


of business models in the Media and
Entertainment from an erstwhile B2B2C
model to a D2C (Direct to Customer) one.

„„ The Media and Entertainment industry


posted a solid growth of 13 per cent to
reach Rs.1.6 Lakh Crore with a CAGR of
11.5 per cent.

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Indian Media and Advertising Industry
Entertainment Industry in India

The Indian Media and Entertainment India’s advertising revenue is projected


(M&E) industry is expected to grow at to reach Rs 1,232.70 billion (US$ 18.39
a CAGR of 13.10 per cent to touch Rs billion) in FY23 from Rs 608.30 billion
2,660.20 billion (US$ 39.68 billion) by (US$ 9.44 billion) in FY18.
FY 2023 from Rs 1,436.00 billion (US$
22.28 billion) in FY18. This growth will be backed on
affordable data and increased content
India’s media consumption has grown consumption. It will be further enhanced
almost nine times that of US and two by engaging mobile experiences based
times that of China. The industry today on augmented reality (AR) and virtual
provides employment to more than 4 reality (VR) technologies.
million people, including both direct and
indirect employment. The market size of advertising spending
on mobile is expected to grow from the
The Government of India has supported current Rs.5,102 crore to Rs.16,718
Media and Entertainment industry’s crores by 2021.
growth by taking various initiatives such
as digitising the cable distribution sector, In the Television segment, the
increasing FDI limit from 74 per cent to advertisement revenue has accounted to
100 per cent in cable and DTH satellite Rs. 251 billion.
platforms, and granting industry status
to the Film industry for easy access to
institutional finance.
Animation and VFX

Indian Gaming Industry Animation and VFX is one of the fastest


growing segments of the entertainment
sector. Also, the number of professionals
It is expected that there will be 500 joining the industry is on the rise.
million Internet users in India by 2030.
Coupled with the data revolution in the A recent report by KPMG pegs that the
country and easy availability of smart Indian Animation and VFX industry,
devices, the online gaming industry is which now stands at $1.23 Billion, will be
growing very rapidly. more than double to $2.6 billion in the
next 5 years.
NASSCOM data suggests that India’s
mobile games market will be worth $1.1 The animation and Visual Effects (VFX)
billion by 2020, and number of users industry continues to compete with
projected to become 628 million by then. global counterparts driven majorly by a
31% growth in VFX and 9% growth in
As per ibef.org, India’s online gaming animation.
industry is expected to grow at a CAGR
of 22 per cent between FY18-23 to Info Courtesy: Economic Times; New Indian Express; ibef.org
reach Rs. 11,900 crore (US$ 1.68 billion)
in FY23.

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Upgrade S PE CI AL IST P R OGR AM

to Creative
Technologies
A unique programme What is C-TECH?
combining creativity and In a nutshell, C-TECH abbreviated as Creative Technologies is about ‘Exploration, Learning, Analysis,
and Specialization’.
technology that gives
This means that each and every student of this programme gets a unique opportunity to explore the
students an opportunity to
various aspects that digital media offers, learn the fundamentals strongly and analyze the one or few
explore about 100 career streams that they are most interested in, before specializing in those streams.

choices before picking a There is no doubt about the boom in digital media and the role it plays in today’s technologically
advanced world. But unfortunately, it is a challenging and competitive career to break into. It is so
career path that they are most because getting the right training to hone one’s skills is expensive and time consuming.

passionate about.

PROGRAMME ELIGIBILITY DURATION

C-Tech Specialist Program in 3D Animation


C-Tech Specialist Program in Visual Effects SSLC (or) 10TH 2 Years - Normal Track
C-Tech Specialist Program in Interior Design (or) ‘O’ Level 1 Year - Fast Track
C-Tech Specialist Program in Fashion Design

C-Tech Specialist Program in Advertising


2 Years - Normal Track
C-Tech Specialist Program in Web Technologies Any Graduation
1 Year - Fast Track
C-Tech Specialist Program in Game Technologies

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In doing so, not only have they saved time but would have also
gained experience in the basics of other skills ....

How will C-TECH benefit a student?


Unlike any other programme where a student has to come in with a fixed
choice, this programme allows them to dabble with everything in digital media
and find the stream that they are most passionate about. For instance, one
might come in with the intention of becoming an Animator, but might actually
discover a new interest in Visual FX. With C-TECH, all they need to do is pick
that course and continue with their specialization.

In doing so, not only have they saved time but would have also gained
experience in the basics of other skills, making them a formidable force in
the industry. Thus, C-Tech has been created to match the versatile talents
demanded by the Creative Industries.

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Course Structure
Levels & Modules
The C-Tech courses comprise
of Four Levels that students can
pursue in order to seek different
levels of expertise.

A student can take up any of the four levels


based on their current subject knowledge and
move forward to the next levels. On completing
each level, the students will be awarded the
respective certificate.

All the courses are built in such a way that


they train a student in all aspects of that
specialization to make him/her eligible for
placement.

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LEVEL - 1 LEVEL - 2 LEVEL - 3
C-Tech Certificate C-Tech Higher C-Tech Professional
PRIMARY MODULES Certificate Program
„„ Visual Communication Design
PRIMARY MODULES PRIMARY MODULES
„„ Digital Photography and Image Editing
„„ Photography for Digital Media „„ 3D Design
„„ Graphic Designing
„„ User Interface Design „„ Digital Cinematography
„„ Animation for Digital Media „„ Digital Video & Audio Editing
SPECIALIZATION
„„ Marketing Communication
SPECIALIZATION SPECIALIZATION
„„ Digital Fashion Illustration
„„ Front-End Web Development „„ 3D Architectural Visualization
„„ 2D Digital Animation „„ Game Art and Design
„„ Motion Graphics
„„ Video Advertising Design:
TV and New Media Ads

LEVEL - 4 SPECIALIZATIONS

The curriculum allows students to enter at any with Compositing or Game Art or TV Advertising
C-Tech Specialist level and exit at any level. or Interior Modelling skill set.

Program At the end of each level, a student can choose a Level 4 contains 7 specialization courses,
module from the given group of special skill sets namely Web Technologies, Game Technologies,
„„ Advanced 3D Animation to experiment and understand its flavour. Animation, Visual Effects, Advertising, Interior
„„ Advanced Visual Effects Design and Fashion Design.
The skill set modules given at the end of each
„„ Advertising Design
level are part of creative media specializations All the courses are built in such a way that
„„ Full Stack Web Development like Web Technologies, Game Technologies, they train a student in all aspects of that
„„ Interior Design Animation, Visual Effects, Advertising, Interior specialization to make him/her eligible for
„„ Fashion Design Design and Fashion Design. All the primary placement.
modules in a level serve as a base for the
„„ Game Design & Development A student can choose any specialization except
chosen skill set in that level.
Web Technologies in Level 4, regardless of the
The advantage of the Creative Technologies decisions of skill sets he/she makes up to Level
certification is that, a student, after choosing 3.
a skill set in one level can progress towards
choosing a skill set related to the same A student on completion of Figure Drawing and
specialization in the next level or a skill set Fashion Illustration can proceed to the Fashion
related to a different specialization. Design specialization without choosing the other
levels.
For example, a student can choose the Web
Authoring skill set in Level 2 and if comfortable Web Authoring skill set in Level 2 acts as
can continue with the Web programming skill set a prerequisite for the Web Technologies
in Level 4. If not comfortable, he can progress specialization.
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LEVEL

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LEVEL - 1

Visual
Communication
Design
Visual Communication Design is expressing information, data, emotion, culture
and aesthetics in visual form. This module puts forth the relationship between
communication and design practice. It helps in presenting information/ideas/
concepts in a more powerful and striking way by associating with images, graphs,
tables, sound and/or animation. Here the students get to clearly research on the
audience and the subject by using visual thinking tools, and derive at the appropriate
presentation style. The students further get a thorough understanding of design
concepts, design trends and creating digital presentations. The module completes
with students developing quality presentations that demonstrates critical issues in
the given topic.

COURSE CONTENT LEARNING OUTCOMES


„„ Design Theory On completing the module, students will be able to:

„„ Design Trends „„ Analyze the content and audience

„„ User Research „„ Define the goal of the presentation

„„ Content Analysis „„ Derive appropriate presentation style

„„ Data Visualization „„ Identify and use the right typography and colour

„„ Presentation Styles „„ Source/Create appropriate graphics, text, animation and sound

„„ Digital Presentation Techniques „„ Build digital presentations

„„ Creating Presentations

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LEVEL - 1

Digital
Photography and
Image Editing
This module enriches the communication and design skills by enabling students to
create right visuals through digital photography and image-editing techniques. The
students get a detailed understanding of every technical aspect of photography,
such as aperture, shutter speed, exposure control, lighting techniques, camera
angles and composition in order to create communicative photographs. The
students further learn to use robust industry-standard application like a pro to
enhance images. With all the knowledge gained, the students get to create visuals
that powerfully communicate the idea and are appropriate for different design
applications like movie posters, advertisements, brochures, magazines, Web pages
etc.

COURSE CONTENT LEARNING OUTCOMES


„„ Using a Digital Camera On completing the module, students will be able to:

„„ Selecting the Right Camera, Lenses, Filters and Lights „„ Capture images using right photography techniques

„„ Capturing Photographs at Right Angles and Perspective „„ Edit images to aptly convey the information and emotion

„„ Enhancing Images Using Masking / Restoration / Retouching „„ Restore and retouch images to get better desired result
Techniques
„„ Create photo montages by using different tools and techniques
„„ Creating Photo Montage
„„ Practice landscape, portrait and product photography
„„ Exploring Landscape, Portrait and Product Photography

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LEVEL - 1

Graphic Designing
This module empowers students to visually communicate through infographics,
symbols, images, conceptual illustration, typography etc, as applied to print and
digital medium. The students get a practical understanding of various graphic
design styles, such as Minimalistic, Abstract, Vintage, Geometric, Conceptual and
lot more. They learn to work with text, colours, illustrations and images to design
every branding and marketing solution. Finally, the students get to demonstrate their
problem-solving abilities through creative graphic design solutions.

COURSE CONTENT LEARNING OUTCOMES


„„ Graphic Design Styles On completing the module, students will be able to:

„„ Creating Vector Graphics „„ Proficiently work with industry-standard, vector image-editing and
publishing software
„„ Logo Designing
„„ Design icons and infographics
„„ Designing Posters, Brochures, Flyers, Signboards, Menu Cards
and Package Designs „„ Use the right components and develop promotional designs,
such as logos, posters, brochures, menu cards and packages
„„ Composing Page Layouts
„„ Aesthetically organize page content in multi-page documents
„„ Designing Newsletters and Magazine for Print and Web
„„ Effectively design newsletters and magazines in such a way to
gain attention to the right information

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LEVEL - 1
Specialization: Option A

Marketing
Communication
The Marketing Communication module focuses on conveying encouraging
messages about products and services to customers through effective design
solutions. The module gives clear understanding of advertising, consumer
psychology, public relations and marketing techniques. With fine understanding
of the marketing concepts and medium of delivery, the students get to coin
persuasive messages and design communicative visual solutions that channel
audience focus. The project at the end of the module demonstrates the students’
ability to create a complete marketing communication campaign that improve sales
and establish the brand.

COURSE CONTENT LEARNING OUTCOMES


„„ Importance of Marketing Communication On completing the module, students will be able to:

„„ Advertising and Consumer Psychology „„ Explain marketing communication, the processes involved and
related techniques
„„ Establishing Brand Name
„„ Analyze the trends in marketing communication
„„ Designing Graphical Solutions for Branding, Positioning and
Advertising „„ Analyze a specific marketing requirement

„„ Implementing STP, AIDA, DAGMAR „„ Develop marketing communication designs for print and new
media

„„ Establish a brand through effective design solutions

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LEVEL - 1
Specialization: Option B

Digital Fashion
Illustration
With well versed knowledge on design techniques and digital illustration techniques,
the students here step into the world of fashion designing through fashion illustration.
This module provides a clear understanding of human anatomy, textile, fashion
poses with garments and creating patterns. The students learn to draw fashion
figures in ideal poses with emphasis on drawing and rendering garment and textile
details. The module lays the foundation for building an entire fashion collection.

COURSE CONTENT LEARNING OUTCOMES


„„ Study of Human Figure On completing the module, students will be able to:

„„ Study of Gestures „„ Understand human anatomy

„„ Study Garments and Textile Details „„ Understand the role of a Fashion Illustrator

„„ Creating Digital Patterns „„ Create digital patterns

„„ Creating Digital Fashion Illustrations „„ Interpreting concepts and ideas

„„ Create digital fashion illustrations with appropriate postures and


garments

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LEVEL

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LEVEL - 2

Photography for
Digital Media
With rising dependency on the digital space, the need for high-quality photographs
that best tells the story of the subject in an attractive way, thus improving its visibility
in the digital space has become very important. This module addresses this growing
need of procuring and creating images best suitable for the digital medium. It helps
students to source their own images through exterior and interior studio practice
assignments. They get to experiment with different light sources and photography
equipment for better visual communication. They learn to use industry-standard
software to edit images that best convey the right information.

COURSE CONTENT LEARNING OUTCOMES


„„ Mastering Camera Handling techniques On completing the module, students will be able to:

„„ Mastering Photography Angles, Framing, Composition etc „„ Research on the subject to be presented

„„ Capturing Images with Photography Rules „„ Experiment and set up suitable light sources for capturing
images
„„ Experimenting with Different Light Sources
„„ Select the right photography equipment
„„ Shooting Products for Web Portals
„„ Demonstrate artistry in handling photography techniques to
„„ Digital Enhancing of Photographs
evoke a positive response

„„ Practice e-commerce product photography

„„ Process and manipulate images using industry-standard software


to suit specific purposes

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LEVEL - 2

User Interface
Design
This module takes students through the trending discipline of User Interface
Designing with a detailed understanding of strategies and tactics, especially
pertaining to Web and mobile UI designing. It provides an overview of user analysis
techniques, usability concepts, Web UI principles and visual design principles that
help students in structuring and organizing information to design effective user
experience. The knowledge provided on colour schemes, typography, tones, layouts
and design templates enables students to develop wireframes and mock-ups for
Rich User Interface. The module ends with designing engaging Web and mobile UI
and responsive Web designs.

COURSE CONTENT LEARNING OUTCOMES


„„ Design Thinking On completing the module, students will be able to:

„„ UX vs. UI „„ Demonstrate an understanding of current trends in Web design

„„ Research and Ideating „„ Set the right navigation flow by using visual metaphors

„„ Prototyping and Communicating „„ Deploy right colour and type

„„ Designing UI Kit and Icon Set „„ Employ user interface design principles and legal guidelines in UI
designing
„„ UI Designing for Web and Mobile App
„„ Design functional user interface for mobile applications
„„ Usability Testing
„„ Create user-centred Web Design

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LEVEL - 2

Animation for
Digital Media
Gearing up for a specialization in 2D and 3D animation and motion graphics, this
module introduces the students to industry-standard animation software. The module
provides practice on using the digital drawing and colouring tools, using symbols,
various methods of animation and masking. The students here create full-animated
shots for explainer videos by constructing characters, rigging and animating them
using different animation techniques. They also perform lip sync and export the work
to various file formats.

COURSE CONTENT LEARNING OUTCOMES


„„ Introduction to Industry-Standard Vector Animation Software On completing the module, students will be able to:

„„ Creating Storyboards and Background Designs „„ Create, rig and animate characters

„„ Constructing Character Set „„ Develop animated infographics

„„ Character Rigging „„ Create backgrounds

„„ Animation Techniques „„ Simulate camera movements

„„ Logo Animation „„ Add transition effects

„„ Creating Cartoon Expressions „„ Develop short animated videos that tell brand stories

„„ Creating Explainer Videos

„„ Creating Short Animations

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LEVEL - 2
Specialization: Option A

Front-End Web
Development
Becoming successful in the field of UI and UX today calls proficiency in front-end
development that requires one to develop competency in three common Web
coding languages: HTML, CSS and JavaScript. This module aims at providing
students with proficiency in these three languages along with jQuery and the skills
to build engaging, interactive user experiences on the Web and mobile. It makes the
students well versed with coding principles, Web hosting techniques, handling web
servers, and in creating page interaction animation, widgets and interface themes.
As a final project, the students will be developing pleasing, interactive Websites and
user interfaces that communicate best to its users, thus preparing for providing Web
and UI solutions to nearly every business in the world.

COURSE CONTENT LEARNING OUTCOMES


„„ Introduction to Front-End Web Development On completing the module, students will be able to:

„„ Proficiency in HTML, CSS, JavaScript and jQuery „„ Build attractive, user-friendly and interactive Websites

„„ Fundamentals of Bootstrap „„ Create responsive Web designs

„„ Designing Static, Dynamic and Interactive Components of a Web „„ Style Websites using CSS
Page
„„ Understand Web servers and hosting providers
„„ Building a Functional Website
„„ Publish a Website
„„ Testing Browser Compatibility and Website Usability

„„ Publishing a Website

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LEVEL - 2
Specialization: Option B

2D Digital
Animation
Driving the students’ passion towards drawing and storytelling, this module takes
them to the world of fascinating animations, 2D animation. The module focuses on
the complete 2D animation workflow from concept to final production. It provides
practice on storyboarding, script writing, thumbnailing, character/prop/environment
designing, lip synching, creating motion comics, creating classical animations, and
character animation including head turns and facial reaction. The module wraps up
with students creating professional-level 2D animations that help them to confidently
step into the world of 3D animation and VFX.

COURSE CONTENT LEARNING OUTCOMES


„„ Principles of Animation On completing the module, students will be able to:

„„ Acting for Animation „„ Design characters

„„ Storyboarding „„ Appropriately apply the principles of animation

„„ Creating Animatics „„ Create storyboards and animatics to develop a narrative concept

„„ Pencil Test „„ Use animation techniques including hand-drawn, stop-motion


and experimental methods
„„ Character Designing
„„ Create a professional 2D animation content that depicts emotions,
„„ Character Animation
feelings and thoughts through motion
„„ Lip Sync
„„ Develop own style of animation
„„ Four-Leg Animation

„„ Exporting in Different Formats

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LEVEL

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LEVEL - 3

3D Design
As 3D has proven its importance in every media today, the students with proficient
knowledge on working with 2d environment, are taken to the world of 3d creation
in this module. The module focuses on building prop models and virtual worlds
with photo-realistic texturing and lighting. It ensures skill development in rigging,
rendering techniques and creating special effects. It further enables students to
add life to their models through animation techniques. The students here work with
industry-standard application to present their imaginations in 3D.

COURSE CONTENT LEARNING OUTCOMES


„„ Introduction to 3D On completing the module, students will be able to:

„„ Introduction to Industry-Standard 3D Application „„ Understand 3D production pipeline

„„ Prop Modelling „„ Apply the knowledge of object movement study in creating


animations
„„ Modelling Virtual Worlds
„„ Demonstrate modelling, texturing and lighting skills
„„ Texturing Techniques
„„ Rig and animate 3D objects
„„ Rigging and Animation Techniques
„„ Simulate dynamic effects
„„ Lighting and Rendering Techniques
„„ Render projects to get high-quality output
„„ Adding Special Effects

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LEVEL - 3

Digital
Cinematography
Honing the skills acquired in the Digital Photography module, the students here
seek the inspiration and develop their skills as aspiring Cinematographers through
an intensive, practice-oriented curriculum. The students use the knowledge
gained on visual storytelling, camera handling techniques, lighting techniques and
more to develop the art of communicating through moving imagery. They get an
understanding of video terminology, lighting techniques, film language and script
writing that are essential to effectively deliver narration on screen. The students
complete the module by writing and directing a short narrative or a documentary.

COURSE CONTENT LEARNING OUTCOMES


„„ Visual Storytelling On completing the module, students will be able to:

„„ Preparing a Script „„ Develop a story into visual script

„„ Film Language „„ Use film language and apply it to professionally frame a shot

„„ Developing Storyboards „„ Employ a camera to visually tell a story

„„ Handling Video Cameras „„ Use lighting techniques to create visually-compelling videos

„„ Shot Composition, Camera Angle and Movement „„ Understand digital video formats and video codec

„„ Light Setup „„ Create different kinds of videos, including a music video and
short film
„„ Controlling Exterior Light Intensity

„„ Shooting Videos

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LEVEL - 3

Digital Video &


Audio Editing
Building on the skills acquired in the Digital Cinematography module, this module
trains the students in editing and optimizing a video by using industry-standard
software. The students get to practice their skills in editing and producing digital
videos, as applicable to film, television and social media. They get an understanding
of working with video-editing software interface and video editing techniques
including transitions, colour correction, effects filters etc. They also learn titling,
audio editing techniques and to synchronize audio and video. Finally, the students
take up challenging projects that would involve editing a commercial, a narrative
scene, an interview, a music video or a text title sequence.

COURSE CONTENT LEARNING OUTCOMES


„„ Introduction to Video and Audio Editing On completing the module, students will be able to:

„„ Offline and Online Editing „„ Apply various video-editing techniques, effects and transitions to
get the desired result
„„ Video Editing Techniques
„„ Source and edit audio files
„„ Create Videos with Effects and Transitions
„„ Synchronize video and audio
„„ Audio Editing Techniques
„„ Add titles and effects
„„ Synchronizing Audio and Video
„„ Optimize videos to suit different delivery mediums
„„ Video Optimization Techniques

„„ Rendering to Various Formats

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LEVEL - 3
Specialization: Option A

3D
Architectural
Visualization
Preparing students to use their design skills for careers in the extremely popular
AEC (Architecture, Engineering and Construction) industry, this module trains them
in creating virtual representations of interiors used to propose to stakeholders. The
concepts covered here include converting a 2D floor plan into a 3D visualization,
need for dimensions in composition, influence of colours on the environment and
fundamentals of lighting design. The module completes with students showcasing
their skills in volumetrically visualizing the given interior plans through photo-realistic
interior models.

COURSE CONTENT LEARNING OUTCOMES


„„ Introduction to Industry-Standard Modelling Software On completing the module, students will be able to:

„„ Studying Floor Plans „„ Convert the given floor plan to proportionate 3D models by using
different modelling techniques
„„ 3D Visualization of Proposed Design
„„ Create suitable assets for the interior space
„„ Modelling Interiors and Exteriors
„„ Use appropriate 3D Shaders and lighting setup to create photo-
„„ Creating Textures and Colour Schemes
realistic interiors
„„ Lighting and Rendering the Interior Space
„„ Render photo-realistic interiors

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LEVEL - 3
Specialization: Option B

Game Art and


Design
Developing the students’ skills of creating digital artwork, this module prepares
students to face the challenges in the competitive Gaming industry. Addressing
the artistic aspects of video game creation, the module takes students through
every process and technique involved in creating game assets and environment.
The module teaches students how to design a game right from the pre-production
phase, to create digital assets and to integrate assets in the game engine. With the
thorough knowledge gained, the students get to create game level design as part of
their final project.

COURSE CONTENT LEARNING OUTCOMES


„„ Introduction to Game Engines On completing the module, students will be able to:

„„ Terrain Sculpting, Lighting and Texturing „„ Create 3D assets and environment for a game

„„ Real-Time Rendering „„ Work with game engines

„„ Creating Backgrounds and 3D Assets for Games „„ Integrate assets into the game engine

„„ Colour Concepts for Level Design „„ Add appropriate shaders and lights

„„ Camera and Player Setup „„ Use appropriate camera and player setup

„„ Creating Game Navigation Levels and Obstacles „„ Design a game level

„„ Level Designing

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LEVEL - 3
Specialization: Option C

Motion
Graphics
Intending to prepare students for the most demanding and buzzing careers in
the Production sector, this module trains students in creating remarkable motion
graphics. With sheer knowledge gained on Graphic Design, Digital Cinematography
and Video Editing, the students here dwell into creating animatics, compositing
using 2D and 3D graphics, and finishing techniques including image adjustment,
colour correction and rendering techniques. They also showcase their ability to
extract a subject from its background, remove jitter and unwanted visual artifacts,
and seamlessly integrate it as part of a balanced composition. With all the skills
built, the students are prepared to take up careers with corporate, training houses,
social media video content creators, design studios, production houses and creative
agencies as Motion Graphics Artist.

COURSE CONTENT LEARNING OUTCOMES


„„ Motion Graphics Production Pipeline On completing the module, students will be able to:

„„ Layer Compositing „„ Create explainer videos

„„ 2D Tracking „„ Create film, television and social media motion posters

„„ Keying and Colour Correction „„ Create title animations

„„ Rotoscopy „„ Create character animation for e-learning content

„„ Match Moving „„ Create animation using expressions

„„ Dynamic Linking „„ Export videos in different file formats

„„ Kinetic Typography

„„ Creating Animations with Duik Bassel

„„ Creating Motion Poster

„„ Creating Corporate Presentations


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LEVEL - 3
Specialization: Option D
Video Advertising
Design:
TV and New Media Ads
Extending the skills acquired in the Digital Cinematography and Video Editing
modules, this module steers students towards creating video advertising campaigns
that are effective enough to reach mass audience and convert them as prospective
buyers. It takes students through every key task and concept involved in the pre-
production, production and post production phases of developing a video campaign.
It provides practice on writing an engaging script, developing a rich storyboard,
budget management and manipulating footage using appropriate graphic, audio and
video-editing software. Finally, the students work on a project to create video ads for
traditional and social media platforms that will highlight the products’ USPs and grab
audience attention through humour / beauty / surprise, thus expanding the customer
base and strongly establishing the brand value.

COURSE CONTENT LEARNING OUTCOMES


„„ Introduction to Video Advertising On completing the module, students will be able to:

„„ Video Advertising for Social Media „„ Prepare creative briefs and storyboards

„„ Social Media Ad Formats „„ Plan, budget and schedule video shoot for TV and new media

„„ Media Strategies „„ Procure and edit video and audio content

„„ Channel Fundamentals „„ Follow ethics and laws involved in producing video campaigns

„„ Planning and Budgeting „„ Optimize video for different social media platforms

„„ Sourcing Video and Audio

„„ Editing Video and Audio

„„ Creating Effective Video Ads

„„ Video Optimization

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LEVEL

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Advanced 3D Animation
Advanced Visual Effects
Advertising Design
Full Stack Web Development
Interior Design
Fashion Design
Game Design & Development

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COURSE CONTENT
„„ Gesture Drawing

„„ Creating Models Matching to Reference

„„ Advanced Sculpting Techniques


Specialization: 1 „„ Advanced PBR Texturing Techniques

Advanced
„„ 3D Character Control Setup

„„ Creating Facial Controls

3D Animation
„„ Acting for Character Animation

„„ Advanced Character Animation

„„ Advanced Lighting and Rendering Techniques

This intensive specialization module prepares students to put in all


their knowledge gained so far in giving life to narratives through par
real-time animations. The module teaches every essential aspect of
animation, from storyboarding to final 3D production, as applicable
to Movies, Television, Games, Architecture, Medical Training etc.
It dwells deep into creation of concept art, 3D digital modelling
techniques including inorganic and organic modelling, advanced
sculpting, and advanced texturing methods. The students here get
in-depth practice of lighting 3D environments, rigging, character
animation, setting up shading networks and rendering scenes.

With intense practice and guidance received, the students get to


create an industry-standard 3D Portfolio by identifying their most
passionate specialization, like Modelling and Texturing, Rigging and
Animation, or Lighting and Rendering. As a final project, the students
are expected to plan and produce specialist works of highest
production quality with the guidance of their mentors that will help
them seek a promising career in their area of specialisation.

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LEVEL

LEARNING OUTCOMES
On completing the module, students will be able to:

„„ Create gesture drawing that shows an understanding of principles of movement, weight,


balance, shape and anatomy

„„ Create concept art for films and games

„„ Create organic and inorganic models with good topology

„„ Apply various texturing techniques

„„ Add details to characters through digital sculpting

„„ Rig characters to define digital bones and prepare them for animation

„„ Develop storyboards and animatics

„„ Animate characters by applying principles of animation

„„ Create dynamic simulations, like wind, rain, explosions, fire effects etc

„„ Create professional show reel that demonstrates thorough understanding of 3D production


pipeline

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Specialization: 2

Advanced
LEVEL
Visual Effects
Empowering students to bring the impossible on screen, this module trains them to use the

4
latest tools and technologies in producing attention-grabbing visual effects for Film, Television
and Game. The students understand all the concepts of VFX production pipeline, including
pre-visualization, shooting techniques, Matte painting, restoration, retouching and 3D for VFX.
The students are given practice to create 2D images for backgrounds and set extensions,
and combine live and CG imagery by using various compositing techniques like keying, wire
and rig removal, rotoscoping, tracking, stabilizing, colour grading and camera projection.
They also get in-depth understanding of Match Moving and Particle Simulation.

The students here get thorough guidance to attain expertise in making an ordinary scene an
extraordinary one with unparalleled visual effects. As a final project, they produce a show reel
demonstrating their technical competency to present themselves suitable for a range of roles
in the VFX industry.

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COURSE CONTENT
„„ Node Based Compositing

„„ Multipass Compositing

„„ 2D and 3D Compositing

„„ Matte Painting

„„ Advanced Roto

„„ Colour Grading and Colour Correction

„„ Matchmoving

„„ Keying

„„ Tracking and Stabilizing

„„ Camera Projection

„„ Rotomation

„„ Rig and Wire Removal

„„ Dynamic Simulation

„„ ModelBuilder

„„ Smart Vector

LEARNING OUTCOMES
On completing the module, students will be able to:

„„ Composite videos with attention to colour and perspective

„„ Develop effects by using dynamic simulation techniques

„„ Use Re-lighting, HDRI and Projection techniques to deliver


realism in a 3D composite

„„ Build and composite 3D scenes through Modelling, Match


Moving and Shot Composing

„„ Use camera projection techniques to create a 3D scene


from a 2D image

„„ Use the VFX production techniques, like matte painting,


rotoscoping, match moving, wire and rig removal, keying
and advanced particle effects

„„ Develop a professional quality show reel showcasing


competency in VFX specialisation

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Specialization: 3

Advertising
Design
Pivoting on the knowledge and skills built in the first three levels on different
mediums of communication, communication methods, design strategies and a
lot more, this module takes the students to address the key area that determines
the growth of every industry: Advertising. It empowers students with professional
expertise to plan, ideate and execute advertising campaigns for all mediums,
including traditional and new media on the basis of market research. The students
here get thorough knowledge and practice on copywriting, branding, art direction,
marketing strategies, and film-making techniques of the advertising world. The case
studies that are part of the specialization enable students to build their creative
problem solving skills through research, ideation and development of graphical
solutions.

The knowledge and practice gained through the module is applied in designing
logos, and creating Print Ads, TVCs, Billboard Ads, Direct Mailers, POPs,
Packaging Designs, Website Designs and E-Mailers. In addition to this, students COURSE CONTENT
also learn how to promote products in social media networks. By the end of the
module, the students create 360 degree advertising campaigns that communicate „„ Integrated Marketing Communication
the product/service at its best and improve the customer base, brand image and
„„ Advertising Media and Media Planning
sale of the product/service.
„„ Advertisement and Its Types

„„ Market Research Methodologies

„„ Product and Competitor Analysis

„„ Consumer Analysis

„„ Advertising Strategies & Campaign Planning

„„ Visualizing Ideas

„„ Art Direction and Copywriting

„„ Brand Management

„„ New Media Advertising

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LEARNING OUTCOMES
On completing the module, students will be able to:

„„ Demonstrate an understanding of research


methodologies

„„ Plan advertising strategies for a product / service

„„ Generate advertising ideas specific to each medium

„„ Write creative advertising copy

„„ Create traditional and new media advertising


campaigns

LEVEL

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LEVEL

4
Specialization: 4

Full Stack Web


Development
With unimaginable rise in the number of Internet users, the world of Web has
become highly competitive and only Websites that are search-engine and user-
friendly can find a successful place today in the Web. This module prepares
students to use relevant programming languages and techniques in order to build
aesthetically-pleasing, easy-to-use, dynamic Websites that employs right SEO
techniques. The student here, with their knowledge gained on various programming
languages in Level 3, they further dwell in to technologies like PHP, Bootstrap,
WordPress etc. The students get to write their own code and use frameworks
to develop dynamic content. The rich interactive user experience is created by
integrating various technologies like MVC Framework (Module View Control) and
CMS Framework (Content Management System).They focus on advanced event-
driven programming and database management to develop exciting applications
like Online Newsletter, Shopping Cart etc. They are also given practice on Search
Engine Optimization techniques to achieve better Website ranking with major search
engines for increased Web identity.

Implementing all the knowledge gained in the module, the students work on live site
projects that are responsive and will have a better Website ranking with eminent
search engines. The skills they showcase in this module is sure to maximize their
employability and potential in the new media landscape.

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COURSE CONTENT LEARNING OUTCOMES
„„ Introduction to Web Programming On completing the module, students will be able to:

„„ Creating Dynamic Web Pages „„ Create interactive elements, animations and


effects required for an attractive Website,
„„ Creating Animations and Site
through coding
Interactions through Coding
„„ Create responsive Websites
„„ Developing Responsive Web
Designs „„ Collect and validate user inputs

„„ MVC and CMS Frameworks „„ Work with database

„„ Search Engine Optimization „„ Design Websites using frameworks

„„ Optimize Websites for SEO

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Specialization: 5

Interior Design
This module prepares students to apply their design knowledge in creating interior
LEVEL design solutions that make a space both functional and aesthetically-pleasing.

4
The module focuses on designing different parts of an interior space including the
flooring, windows, doors, walls, lighting, furniture and miscellaneous design pieces,
considering the acoustics and ventilation needs of the space. It provides students with
thorough knowledge on the aesthetics, technical characteristics and functionality of all
interior elements. The students here will learn sketching, orthographic and isometric
projection, colour concepts, 2D drafting and 3D modelling that will help them in
proposing their ideas. They also learn to add realism to their architectural visualization
through advanced 3D rendering techniques that will show the potential stakeholders
how the design ideas will take form.

As a final project, the students draft 2D architectural designs, and develop 3D


interior and exterior architectural models for different types of buildings. With all the
knowledge gained and portfolio created in this module, the students are sure to find
their best suitable position in the lucrative Interior Design industry.

COURSE CONTENT
„„ Anthropometric Study and Drawings

„„ Colouring Techniques

„„ Components of a Building

„„ Acoustics and Ventilation

„„ Drafting Building Models, Interior Designs and Furniture Designs

„„ Creating the Interior and Exterior 3D Models

„„ Applying Shaders and Lighting Effects to 3D Assets

„„ Creating Walkthroughs

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LEARNING OUTCOMES
On completing the module, students will be able to:

„„ Design 2D and 3D models of various


components of a building

„„ Design the interior space of a building

„„ Design furniture models to meet usability and


space constraints

„„ Use global illumination and rendering


techniques

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Specialization: 6

Fashion Design
Here comes an opportunity to transform design ideas into garments and accessories,
and put them on a fashion runway viewed by professionals. This module on Fashion
Design focuses on building the technical competence in students to conceptualize a
fashion product by combining their creativity, aesthetic sensitivity and understanding of
the market trend. It takes students through the complete fashion pipeline, from concept to
production, involving drawing, draping, patternmaking, computer pattern drafting, sewing,
tailoring, dying, haute couture and many other specialty techniques. It focuses on the
procedural techniques involved in creating a collection by developing models/designs,
selecting colours, selecting fabric material and collaborating with technical experts to
construct and accessorize collections.

The fashion design skills are imparted through a perfect amalgamation of classroom
sessions, industry visits, seminar / workshops from professionals and guided practice
sessions. The students are given a platform to showcase their collection in an annual
fashion show attended by prominent personalities that is sure to help them confidently find
their position in the Fashion industry.

LEVEL

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COURSE CONTENT LEARNING OUTCOMES
„„ Understanding Fashion Industry On completing the module, students will
be able to:
„„ Fundamentals of Fashion
„„ Create fashion illustrations
„„ History of Fashion
„„ Construct tailored garments
„„ Surface Ornamentation
„„ Demonstrate patternmaking skills
„„ Textile Science
„„ Apply the techniques related
„„ Fashion Illustration
to drafting and construction of
„„ Patternmaking and Garment garments
Construction
„„ Produce apparels through draping
„„ Consumer Behaviour and Demand patterns on the dress form

„„ Retail and Visual Merchandising „„ Build a visual merchandising


display
„„ Fashion Promotion
„„ Create a clothing line
„„ Creating Final Collection

„„ Portfolio Development

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Specialization: 7

Game Design &


LEVEL Development
4 With the knowledge gained on 2D, 3D and game art skills, the students in this module move
ahead with designing and developing great game mechanics and captivating gameplay for
PC and mobile video games. The first part of the module focuses on game designing and
creating and animating game models. The later part provides hands-on practice on industry-
standard game development tools and techniques. The students here work with the popular
game engine Unity 3D and C# programming language to develop fully-functional video
games for different platforms. They get to integrate plug-ins and create their own customized
tools to give additional features to the games. They are exposed to developing games of
different genres, like action, platformer, role-playing games, puzzle, sports etc.

At the end of the course, the students would have completed at least two hands-on
projects involving the creation of fully-functional video games. In the projects, the students
demonstrate their ability to create their own Game Design Documents (GDD), game art
assets and gameplay code. The intense practice gained in this module helps students to
confidently seek a career in the challenging Gaming industry as a Game Designer, Game
Programmer and Game Developer.

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COURSE CONTENT
„„ Introduction to Game Design and Development

„„ Game Design Principles and Concepts

„„ Designing Board Games

„„ Preparing Game Design Document

„„ Designing Game UI and Props

„„ Game Level Design

„„ Introduction to C# Scripting in Unity

„„ Scripting for Game UI and Gameplay

„„ Developing PC and Mobile Games

„„ Publishing Games

LEARNING OUTCOMES
On completing the module, students will be able to:

„„ Understand the game development production pipeline

„„ Prepare Game Design Documents

„„ Design game UI and props

„„ Design different game levels

„„ Implement gameplay using different programming techniques

„„ Build games of different genres using Unity game engine

„„ Publish games on PC and mobile platforms

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1 Course
100 Career
Opportunities
1. Business Presentation Designer 18. Blog Designer 35. Lead Environment Artist

2. Restoration Artist 19. Digital Designer 36. Digital 3D Designer

3. Retouching Artist 20. Press Photographer 37. Production Artist

4. Graphic Designer 21. Wedding Photographer 38. Motion Graphics Artist

5. Digital Illustrator 22. Photo Shoot Director 39. Game Asset Designer

6. Visualizer 23. Video Editor 40. Story Artist

7. Layout Artist 24. Architectural Visualizer 41. Web Developer

8. Print Publication Designer 25. Game Designer 42. Tools Programmer

9. Presentation Coordinator 26. Game Artist 43. Associate Web Editor

10. Web Designer 27. Game Level Visualizer 44. Web Architect

11. UI Designer 28. Roto Artist 45. SEO Analyst

12. UX Designer 29. Colour Retouching Artist 46. Camera Tracking Artist

13. 2D Artist 30. Wire Removal / Rig Removal Artist 47. Technical Supervisor

14. 2D Animator 31. Prop Artist 48. Compositor

15. Flash Animator 32. Set Developer 49. Colourist/Grading Artist

16. Interactive Designer 33. Set Modeller 50. Keying Artist

17. New Media Artist 34. 3D Artist 51. Match Moving Artist

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52. Pipeline Designer 69. Animation Line Producer 86. Tools Programmer

53. CG Supervisor 70. Lighting Artist 87. Media Developer

54. 3D Modeller 71. Look Developer 88. Front-End Developer

55. 3D Character Artist 72. Shader Programmer 89. PHP Developer

56. 3D Animator 73. Texturer/Surfacing Artist 90. UI Developer

57. 3D Generalist 74. Background Artist 91. Creative Designer

58. Art Director 75. Simulation Artist 92. Concept Designer

59. Technical Animator 76. Content Writer 93. Concept Artist

60. Mocap Artist 77. E-Marketer 94. Stereoscopic Artist

61. Cleanup Artist 78. Post Production Supervisor 95. Tweening Artist

62. Game Play Programmer 79. Fashion Designer 96. Pixel Artist

63. Client Service Executive 80. Merchandiser 97. VFX Coordinator

64. Rigger 81. Visual Merchandiser 98. Game Tester

65. Technical Director 82. Fashion Stylist 99. Digital Sculptor

66. Animation Director 83. Fashion Entrepreneur 100. Multimedia Trainer

67. Render Artist 84. Game Programmer

68. Render Wrangler 85. Level Designer

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PLACEMENT
The HR department at the Corporate level and the Placement
departments at the Regional level have been maintaining excellent
contacts with many of the leading companies across the country.
One of the main reasons for recruiters to prefer Image Creative
Education is the fact that it is the most experienced Creative
Training Institute in the Country and its students are professionally
trained in a variety of skills.

Image’s Alumni are employed in various leading companies,


including:

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