Apart from acquiring new customers, instruments of direct communication also aim at intensive

customer service to increase the loyalty of existing customers. In this context, an important
question arises: under what conditions can direct mailings generate value for companies? By
means of experimental research, the present paper wants to gain knowledge about the changes
in customer attitude and loyalty when direct mailing is applied in the context of contractual
continuing obligations in consumer goods markets. The findings shall allow an answer to the
question, under what conditions direct mailings can create values for companies. It has, for
example, turned out that knowing the customers’ attitudes is a key factor when applying direct
mailings insofar as it influences their content design and objectives, and thus the company’s
potential value enhancement decisively. Moreover, it has also become manifest that even with
direct customer approach, wastage with regard to contents can occur, challenging the
application of direct mailings from a value creation point of view

Direct marketing is a database driven marketing strategy, which relies on communication with

customers whilst creative marketing is the technique of building customers trust and loyalty.

Direct marketing is a base driven marketing strategy, which on communication with customer
whilst creative marketing is the technique of building customer trust and loyalty.

1. Increase Brand Awareness

Whether you’re a new company, you’re launching a new product, or you’ve decided to target a

new audience, increasing awareness of your brand or products is a good goal to guide your

marketing plan.

Let’s take the example of deciding to target a new audience. For this objective, success can be

measured in the number of impressions, by comparing audience brand awareness before and after

the campaign.

Example: Increase social media impressions among new target audience by 30% by the end

of the quarter.

#2. Increase Market Share

This marketing objective is related to the competition analysis discussed at the bottom of this blog.

By taking a look at other existing brands in your industry, you can define your specific position in

the market, as well as project where you would like to be after your campaign. 
Example: Increase market share by the end of the fiscal year by decreasing customer churn

by 10%.

It’s important to note that your objective does not always have to be “to become the market

leader,'' since it may not be realistic. 

#3. Launch a New Product

Launching a new product  presents a unique set of challenges to any marketing

department. Informing the public about a brand new product and generating excitement is

no small feat. Between developing the communication strategy, pricing, and positioning,

this goal can have several different objectives.

Example: Define Product X´s final price by the end of the week.

#4. Introduce the Company to New Local or International Markets

Similar to launching a new product, positioning and communication strategy are key when

introducing the brand to a new market. It’s also crucial to be knowledgeable about cultural and

consumption differences. 

Example: Conduct market research during the first half of Q2 and develop appropriate

messaging strategy by the end of Q2.

#5. Improve ROI

The return on investment or ROI is one of the most important marketing metrics there is, since it

measures whether or not your investment is paying off. 

In the world of digital marketing, it’s now easier than ever to accurately measure ROI, since we

know the cost per click on conversions for our actions. There are several different ways a company

can increase their ROI so this goal can have a few different objectives.

Example: Conduct A/B testing on two different Facebook Ads over a 4 week period.

#6. Increase Company Profits

Increasing company profits can often involve 3 types of actions: reducing costs, increasing profits,

or both. Search engine optimization, social networks, and other digital media can be key methods

for increasing profits while also reducing costs.

Example: Reduce paid social ads by 20% and boost current SEM efforts with 3 weekly blog

posts in Q4. 

#7. Optimize the Funnel

It’s useless to aim to get a massive number of impressions if you don’t get users to convert.

Therefore, a good marketing plan objective would be to take into account the different stages of

the conversion funnel  and ensure that as many users as possible become customers. 

Example: Increase conversion rates by 5% in 2020 by increasing  remarketing  efforts on

middle of the funnel prospects.

#8. Attract New Customers

Attracting new customers to your brand or products is an important effort for ensuring the

relevancy and longevity of your company. Attracting new customers should involve different

processes than retaining your current ones.

Example: Establish partnership with 3 new industry influencers by the end of the year and

develop discount codes for their followers.

#9. Retain Current Customers

On the other side of the coin, increasing customer loyalty is another common marketing objective.

It's important to remain invested in your audience and, in fact, some may argue it's more

beneficial, since it is always cheaper to keep a current customer than to gain a new one.

Example: Add 2 full-time community managers by Q3 to better manage comments and

questions received on social media. 

#10. Increase Sales

Finally, we’ve reached the most common and obvious marketing objective: improve sales. There

are many different methods of increasing sales, but two popular actions are increasing conversion

rates or increasing the average amount of transaction options (for example, cross selling.)  

Example: Increase conversion rates by 3% by increasing website traffic with 3 new blog

posts a week by the end of the year. 

Marketing objectives and marketing goals can be a tricky concept, since the words are so often

switched around. Hopefully this post has helped you understand them a bit better and inspired you

for your future marketing plans!

Direct marketing is a base driven marketing strategy, which on communication with customer whilst
creative marketing is the technique of building customer trust and loyalty.
.
Increase Brand Awareness

Whether you’re a new company, you’re launching a new product, or you’ve decided to target a
new audience, increasing awareness of your brand or products is a good goal to guide your
marketing plan.

Launch a New Product

Launching a new product presents a unique set of challenges to any marketing department
informing the public about a brand new product and generating excitement in no small feat.
Between developing the communication strategy, pricing and positioning. This goal can have
several different objectives.

Introduce the Company to New Local or International Markets.

Similar to launching a new, positioning and communication strategy are key when introducing
the brand to a new market. it’s also crucial to be knowledgeable about cultural and
consumption difference.

Attract New Customer

Attracting new customer to your brand or product is an important effort for ensuring the
relevancy and longevity of your company. Attracting new customer should involve different
processes than retaining your current ones.

Retain Current Customers

On the other side of the coin, increasing customers loyalty is another common marketing
objective It’s important to remain invested in your audience and in fact, some many argue it’s
more beneficial, since it is always cheaper to keep a current customers than to gain a new
one.

Increase Sales

Finally, we reached the most common and obvious marketing objective , improve sales. These

are many methods of increasing sales, but two popular action’s are increasing conversion

rates or increasing the average amount of transaction(for example, cross selling) .