Professional Documents
Culture Documents
Francis Marketing Plan
Francis Marketing Plan
Presented to
Montevista Branch
Presented By
November 15,2021
INTRODUCTION:
Ma'am Julie started her bakery business without baking experience. Because of her faith in God
and the support of her husband, she was able to make it work. Just three months after the
opening of their bakeshop, another branch opened in Urgello, Cebu City
Julie's Bakeshop has been known in the Philippines for over 30 years for its quality products . It
has been a strong brand in the bakeshop industry, but as time goes by , one of the biggest
problem of JBS was the economic instability that led to the gradual increase in the prices of the
raw materials that are the major ingredients and supplies in the production of the bread .
These raw materials are the LPG, sugar, dough and etc . JBS was known for its quality and
affordable products and now their dilemma is how they can manage with the demands of the
customers knowing that the cost of production is getting costly . It is a challenge for JBS to cope
up with this knowing that most of the customers patronize their products because of its quality
and low price. One of the problems in this case also is that most of the people especially in their
Imus , cavite branch have low purchasing power.
And lastly, people now a days are getting health conscious and they want something that could
cater their demands. To vent out these problems, we have come up with the alternatives. First
is to increase