Arief Muhammad, a very famous influencer among young people now, seems to be

increasingly growing his business. Initially, his name was known not as a businessman but a
blogger writer, YouTube content creator, and influencer. So it can be said that he built his
business ventures starting from scratch without any business background. Even his
educational background is not related to business, he is a law graduate. But with the capital
he earned, coupled with curiosity and want to learn, he is now successful in various
businesses. He built business ranging from food to fashion. Clothing brand yang didirikan
olehnya yaitu Billionaire’s Project and Prepp Studio. He also founded a shoe business called
Hello Nuku with his wife, Tiara Pangestika. And for culinary/foods, there are Cakekinian,
Drinkinian, Mie Bangcad, and Baso Aci Akang. He also has a business engaged in gadgets
that is Cuancuan.id. Liquid vape also made by him into a business, it is Munchies. Not
stopping there, Arief also recently opened a mini mall, it is Grebe. In addition, he also has
boarding house in Yogyakarta.
At the age of 31, he already has a lot of assets and wealth. Plus he likes to collect
cars and motorcycles. Many young people make him a role model in starting a business.
Seen from his interactions to his Instagram followers who often ask various things related to
business and finance. He is very active and communicative to his followers. He is one of the
influencers who are very influential for young Indonesians. His marketing tricks that always
succeed often grab attention. One of them when he promoted his clothing brand Prepp
Studio, he installed many large billboards containing his photo and said "I am ready to be
number 1" as if he was campaigning to become a member of the House of Representatives.
The marketing trick was successful in attracting the attention of the public who were made
to wonder and suspect he really wanted to run for the DPR. On the day of the inauguration
of his clothing brand, he explained everything. Arief always had great ideas that others
might not have thought of. He is very good at socializing and finding relationships. No
wonder every business he founded always runs well and provides profits. In an interview in
the moment was awarded 40 Under 40 as Top Creativepreneur, he said “Entrepreneurship
is something I learned by doing,” he says. “I hope people will realise that there are a lot
of things you can explore to become successful nowadays. From what I can see, young
people in Indonesia have the creativity level where they can turn anything into gold.
The key is to be willing to keep learning, to keep exploring. So don’t be afraid to try new
things. Because we never know what the possibilities will be in the future.” Judging
from his various business experiences and how influential it is among young people,
Arief is very suitable to be a speaker at this event. Previously he has also often been a
speaker at various events even up to the award event in Malaysia in 2018.