Business Implications of Exchange Rate Changes

Cj Fernandez & Jaulen Marc Galang

TOPICS
01 MARKETING DECISIONS

02 PRODUCTION DECISIONS

03 FINANCIAL DECISIONS
Cj P. Fernandez
What Entrepreneurs
Must Know About
Foreign Exchange Rates?
 Foreign exchange market, the
ways in which currencies are
quoted and traded, and the various
instruments through which foreign
exchange may be traded.

EXCHANGE RATE
 An exchange rate is the number
What is Foreign of units of one currency
exchangeable for one unit of
Exchange Rate? another.
How Foreign Exchange
Rate Affects Your
Business?
An increase in foreign exchange rate will;

Reduce your
business capacity

Reduce your profits

A reduction in foreign exchange will;

Increase your
business capacity

Increase your profits

 Marketing decisions include promotion
decisions which are important content
of the marketing mix in which different
aspects of marketing communication
Marketing Decisions occur. The information about the
product is communicated with an
objective to produce positive customer
response.
How Global
Events Can
Affect the
Foreign
Exchange
Market
and
eventually in
Marketing
Decisions of
the business.
Political
Events
Natural Disasters
Hurricane Katrina
War
How ForEx affect Businesses,
amidst the pandemic, on their
Marketing Decisions? and how
will they adjust?
 THE WORLD WEREN’T PREPARED.

In just a few
weeks, the
novel
coronavirus
outbreak has
changed the
way
thousands of
companies
operate in an
unprecedente
d manner.
How Marketing Moves To Consider During COVID-19:

Businesses ➢They Update their FAQs

Handle ➢Keep your content current.

Promotion ➢ They promote easy delivery and at-home solutions.

During A ➢They focus on local and loyal supporters.

➢Automate, but make it personal.

Pandemic
 Coca-Cola Nigeria reveals why
it’s not affected by forex crisis as
e-commerce sales triple
Amidst the Pandemic
THANK YOU!