RegdNo.

21905600001
Assignment No. 2
Course Code: DMGT408 Registration Number: _____________
Instructions:
a.Attempt all questions given below in your own handwriting. Assignment in typed format will not be
considered for evaluation.
b.The student has to complete the assignment in the allocated pages only. Any other page in case utilized shall
not be considered.
Q1 Discuss the concept of Brand. How does it help a product in terms of creating better value to
the customer? [10 Marks]

Signature of the Student_____________ Page 1 of 2

 RegdNo. 21905600001
Assignment No. 2
Course Code: DMGT408 Registration Number: _____________
Instructions:
a.Attempt all questions given below in your own handwriting. Assignment in typed format will not be
considered for evaluation.
b.The student has to complete the assignment in the allocated pages only. Any other page in case utilized shall
not be considered.
Q2 What is the concept of Product Life cycle (PLC)? Discuss the various stages of product life
cycle. [10 Marks]

Signature of the Student_____________ Page 2 of 2