KANTAR BR ANDZ

TOTAL VALU E O F TH E TO P 30 CHAN G E OVE R TH E L A ST YE AR SO UTH AFRI C A TO P 30 TO P FIVE RI S E R S

M O ST VALUAB LE SO UTH AFRI C AN B R AN DS C ATEG O RY B RE AKD OWN % BRAND VALUE CHANGE 2021 VS 2020

$28.8 BILLION -3%

TOTAL TOTAL VALUE OF
CATEGORY THE BRANDZ
V A L U E U S $ M I L. TOP 30

ALCOHOL
$3,553 +27%
3 BRANDS

TH E TO P 10 M O ST VALUAB LE SO UTH AFRI C AN B R AN DS

THE TO P 10 ACCO UNT FO R $18.7 B ILLI O N, O R 65% O F THE TOTAL VALUE
BANKS
$8,224

FIRST NATIONAL BANK

6 BRANDS +26%

+13%
$2,699 m

VODACOM
ENERGY
BANKS
$470
1 BRAND
+10%
$2,572 m

CASTLE
+10%
TELECO M PROVID ERS
FAST FOOD
$1,678
$2,529 m 1 BRAND

STANDARD BANK
ALCO H O L
N E WCO M E R S
$2,350 m HOSPITALS
$1,239

MTN
BANKS
3 BRANDS

$1,979 m $4 46 MILLION

NANDO’S
TELECO M PROVID ERS INSURANCE RE TAIL
$3,343
5 BRANDS
$1,678 m

DISCOVERY
TO P B R AN D FO R
FA ST FO O D
MEDIA AND
ENTERTAINMENT
$1,382 m
$1,252 CO NVENIEN CE E XPERIEN CE

DSTV
INSUR AN CE 1 BRAND

$1,252 m

ABSA
RETAIL
MED IA AND ENTERTAINMENT
$3,970 E XP OSURE FUN C TI O N
7 BRANDS
$1,158 m

WOOLWORTHS
BANKS
TELECOM
PROVIDERS
ME ANINGFUL DIFFERENCE
$1,086 m $5,053
RE TAIL 3 BRANDS

(Please note: numbers are rounded to the nearest 0.1%. Total of percentages
given may not add up to 100.) 3