TripAdvisor Action Plan

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Welcome to the TripAdvisor Action Plan Check-List! This is a short

introduction on the steps needed to rank #1 within 60 days. This will give
you an understanding of what needs to be done in the next two months.

Before going through the Action Plan, print out this check-list and write in
the applicable dates. Start with today’s date and all the dates progressing
until you’ve reached your 60 day mark.

DAY 1:

Complete & Read: Part One: The secret of getting ranking #1 on

TripAdvisor

☐ What will I learn in this Action Plan and how do I use it?
☐ The 18 most important things you need to learn about TripAdvisor.
☐ We know TripAdvisor is important, but how important?
☐ The TripAdvisor Formula: How to rank #1.
☐ So how can a tour operator achieve this?
☐ What type of reviews will set me back?

DAY 3:
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Complete & Read: Interview Exclusive: The top ranked tours on
TripAdvisor and how they did it

☐ How did we pick the winners?

☐ Tips on ranking #1 from the most highly ranked listings on
TripAdvisor.

DAY 5:

Complete & Read: Setting up your listing the right way on TripAdvisor

☐ Claim your business listing on TripAdvisor or establish a listing.

☐ Ensure all information is correct that is listed on TripAdvisor (website
link, phone number, email, address).

☐ Instead stating your address try to be more descriptive and mention

any major attractions around location (see example).

☐ Check to make sure the phone number and email listed on

TripAdvisor work correctly.
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DAY 7:

DO: Re-write your description so you can be found in Google. Update

and add:

☐ Type of Tour
☐ Activities included in attraction
☐ Fee or price range
☐ Recommended length of visit
☐ Owner description
☐ Use Google Keywords relevant to your company in the description.
Use this space to add some rich details that will help distinguish you from
your competitors!

DAY 9 :

DO: Focus on pictures! Pictures can make or break your TripAdvisor

listing. Update and add:

☐ A fun group of the staff.

☐ What the exterior of the office looks like.
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☐ Any equipment that is provided throughout the attraction.
☐ Great shots of the customers in action and having fun.
☐ Scenery or nature shots of where you will be taking your customers.
☐ Add keyword-rich captions to the photos so they show up on Google
images.

DAY 12 :

DO: Make a viral video FOR FREE using TripAdvisor! Create a

TripAdvisor video for your company:

☐ Create a video using TripWow.

☐ Upload to TripAdvisor.
☐ Create testimonial videos and upload to website and Facebook.
DAY 14 :

DO: Get your listing on important maps! Get your company on as many
maps as possible:

☐ Complete steps in the Action Plan to get on TripAdvisor’s map.

☐ Complete steps in the Action Plan to get on Google Place’s map.
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DAY 16 :

DO: Add Widgets to your site!

☐ Complete steps in the Action Plan and pick the widgets available for
your site.

DAY 20 -30:

DO: Start selling your products with TripAdvisor affiliates.

☐ Register your company on GetYourGuide.com

☐ After they have checked your details they will grant you access to the
system so you can start uploading your products online.
☐ Get on TripAdvisor’s City Guides App.
☐ Get professional photos taken for free.
DAY 30 - 40:

DO: Set-up a system to get more reviews.

☐ Train front-desk agents to ask for reviews during check-out process.

☐ Create TripAdvisor business cards for guest rooms.
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☐ Create personalized staff cards.
☐ Add widgets to social media platforms.
☐ Create a follow-up email template.

DAY 41 - 50:

DO: Set-up a system to respond to reviews.

☐ Read ‘Responding to Customers the Right Way’

☐ Train someone to be responsible for responding to all TripAdvisor
reviews

☐ Read over ‘Responding the Right Way to a Negative Review’ and

‘How to remove a TripAdvisor Complaint’

DAY 50 - 53:

DO: Become a destination expert on TripAdvisor forums.

☐ Read ‘Becoming a Destination Expert in the TripAdvisor Forum.

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☐ Assign someone to the TripAdvisor forum section (preferably the
same person who manages the complaints).

☐Post in your destination forum 2-3 times week even if it doesn’t

directly relate back to your business. This is how you become a
destination expert within TripAdvisor.

☐ Sign up to receive updates on any responses or comments you get

from the forums so you can stay active within the conversation.

DAY 53-55:

DO: Write a TripAdvisor Article for your Destination.

☐ Writing TripAdvisor Articles for your Destination.

☐ Explain a description of the activity you are talking about.
☐ Advise what the traveller should look into when considering an
operator (example: price, operator experience, size of group etc.).
☐ What your recommendation is and why with a direct link.
☐ Offer other advice on other operators and things to do in the area.
DAY 56 - 60:

DO: Submit a Press Release for your TripAdvisor Ranking

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☐ Read ‘Submit a Press Release for your TripAdvisor Ranking’

☐ Use the Press Release example in the toolkit and formulate your own.
! Submit to www.travpr.com for free