POORNIMA UNIVERSITY, JAIPUR

SCHOOL OF MANAGEMENT & COMMERCE

BBA Third Year{2019-22}
Teaching Scheme for Third Year - Fifth Semester
Gen,Rm,Fm
Teaching
Marks
Scheme
Distributio
(Hrs per Week)
n Cr ed its Co Cour
Course
Course Name Pra ur se
Code Lec Tut
ctic s e Categ
tur ori ES To
al IE Ty or y
e a ls E t
(P/ pe
(L) (T) al
S)
Cor
BBX05101 Consumer Behavior 3 0 0 40 60 10 3 The
e
0 ory
Cou
rse
Investment Analysis Cor
BBX05102 3 0 0 40 60 10 3 The
& Portfolio e
0 ory
Management Cou
rse
Cor
BBX05103 Digital Marketing 3 0 0 40 60 10 3 The
e
0 ory
Cou
rse
Cor
BBX05104 Business Ethics 3 0 0 40 60 10 3 The
e
0 ory
Cou
rse
Personal Selling &
BBX05105 / 40 60 10 Depart
Sales Force
BBB05105 / 3 0 0 0 3 The me nt
Management /
BBC05105 ory Electi
Financial Derivatives /
ve
Merchandising
Management
Office Management 3 0 0 3
BBX05106 / 40 60 10 3

& Secretarial
BBB05106 / 0
Practice / Corporate
BBC05106
Analysis & Valuation
/ Retail Franchising
Entrepreneurshi
BBX05107 3 0 0 40 60 10 3 The AECC
p Development
0 ory
Summer Pra Cor
BBX05309 0 0 1 60 40 10 1
Internship cti e
0
Program c Cou
 al rse

Campus Recruitment Pra

BBX05310 0 0 3 60 40 10 2 SEC
& Training{ cti
0
Personality c
Grooming-I-Lab } al
Discipline & Talent
Pra
BBX05611 Enrichment 1 SODE
cti
Program (TEP) C
c
al
Career Oriented Course
BBX05611.1 0 0 0 50 0 50
(COC) – V

Total 21 4
25

Total Teaching Hours 25

Code: BBX05101 Consumer Behavior 3 Credits [LTP: 3-0-0]

: :
* BBB BBA Specialization in Finance **BBC BBA Specialization in retail management

COURSE OVERVIEW AND OBJECTIVES: The objective is to provide students with a conceptual
framework of consumer behaviour and their perception and attitudes towards market.

Course outcomes:

Demonstrate the managerial & consumer perspective of consumer

CO – 01
behaviour

CO – 02 Analyse the Individual Determinants of Consumer Behavior

BBX05101Consumer Compare and Contrast the Environmental Determinants Of Consumer

Behavior CO – 03
Behavior

CO - 04 Evaluate the Consumer's Decision Making Process

CO – 05 Compare and Contrast Consumer Satisfaction & Consumerism

Mapping cos with pos:

Demonstrate the
managerial &
CO
consumer
– _ 2 _ _ 2 _ _ _ 1
perspective of
01
consumer
behaviour

Analyse the
CO
Individual
– _ 2 _ _ 1 _ _ _ 2
Determinants of
02
Consumer Behavior

Compare and
BBX05101Consumer
CO Contrast the
Behavior
– Environmental _ 2 _ _ 2 _ _ _ 3
03 Determinants Of
Consumer Behavior

Evaluate the
CO
Consumer's
- _ 1 _ _ 2 _ _ _ 1
Decision Making
04
Process

Compare and
CO
Contrast Consumer
– _ 1 _ _ 2 _ _ _ 1
Satisfaction &
05
Consumerism

Mapping cos with psos:

CO Demonstrate the managerial

– & consumer perspective of 1 3 2
01 consumer behaviour

CO Analyse the Individual

– Determinants of Consumer 2 3 1
BBX05101Consumer
02 Behavior
Behavior
CO Compare and Contrast the
– Environmental Determinants 1 3 _
03 Of Consumer Behavior

CO Evaluate the Consumer's 2 3 1

-
 04 Decision Making Process

CO Compare and Contrast

– Consumer Satisfaction & 1 3 2
05 Consumerism

OUTLINE OF THE COURSE

Time Required
Unit
Title of the unit for the Unit
No.
(Hours)
1. Introduction to Consumer Behaviour and Consumer Research 9
2. Marketing Segmentation and Positioning 9
3. Consumer Motivation 9
4. Consumer Personality and Attitudes 9
5. Cultural Influences on Consumer Behaviour 9

DETAILED SYLLABUS

Unit Unit Details

1. Introduction to Consumer Behaviour and Consumer Research

Introduction, Consumer Behaviour – Definition, Consumer and Customers, Buyers and Users,
Organisations as Buyers, Development of Marketing Concept, Consumer Behaviour and its Applications
in Marketing, Consumer Research Process

2. Marketing Segmentation and Positioning

Introduction, Requirements for Effective Segmentation, Bases for Segmentation, Determining How Many
Segments to Enter, Product Positioning: An Introduction, Positioning Strategy, Positioning Approaches,
Positioning Errors Consumer Motivation: Introduction, Needs and Goals, motivational Conflict, Defense
Mechanisms, Motive Arousal, Motivational Theories, Maslow’s hierarchy of needs, Motivation Research

3. Consumer Motivation
Introduction, Needs and Goals, motivational Conflict, Defense Mechanisms, Motive Arousal,
Motivational Theories, Maslow’s hierarchy of needs, Motivation Research

4. Consumer Personality and Attitudes

Introduction, Self-concept, personality Theories, Brand Personality, Emotions

Functions of Attitude, Attitude Models, Factors that Inhibit Relationship between Beliefs,
Feelings and Behaviour, Learning Attitudes, Changing Attitudes, Attitude Change Strategies

5. Cultural Influences on Consumer Behaviour

 Introduction, Characteristics of Culture, Values, Sub-cultures, Cross-cultural Influences, Cultural
Differences in Non-verbal Communications

 RECOMMENDED STUDY MATERIAL

S. N. Book Author Publication
1. Indian Consumers S.C.Mehta Tata McGraw Hill
2. Consumer Behaviour James F.Ingel Roger.D. Dryden Press
& Blackwell
 Code: BBX05102 Investment Banking and Portfolio Analysis 3 Credits [LTP: 3-0-0]
COURSE OVERVIEW AND OBJECTIVES: The aim of this course is to provide a conceptual framework
for analysis from an investor’s perspective of maximizing return on investment – a sound
theoretical base with examples and references related to the Indian financial system.

Course outcomes:

Demonstrate the meaning of finance, Financial Management & time

CO – 01
value of money, risk and return

Analyse the various methods of Capital Budgeting Process including the

CO – 02
traditional methods
BBX05102
Investment Analysis Illustrate the meaning of cost and calculation of Cost of Capital and
CO – 03
& Portfolio financing decisions like capital structure.
Management
Illustrate the theories of relevance and irrelevance of dividend decision
CO - 04
for coporate valuation

Analyse the methods of Working Capital Management, the risk-return

CO – 05
trade off.

Mapping cos with pos:

Demonstrate the
meaning of
CO finance, Financial
– Management & 3 2 _ _ 1 _ _ _ _
01 time value of
money, risk and
return
BBX05102
Investment Analyse the
Analysis & various methods
Portfolio CO of Capital
Management – Budgeting 3 2 _ _ 1 _ _ _ _
02 Process including
the traditional
methods

CO
Illustrate the
– 3 2 _ _ 1 _ _ _ _
meaning of cost
03 and calculation
 of Cost of Capital
and financing
decisions like
capital structure.

Illustrate the
theories of
CO relevance and
- irrelevance of 3 1 _ _ 2 _ _ _ _
04 dividend decision
for coporate
valuation

Analyse the
methods of
CO
Working Capital
– 3 1 _ _ 2 _ _ _ _
Management,
05
the risk-return
trade off.

Mapping cos with psos

Demonstrate the meaning of

CO finance, Financial
3 1 2
– 01 Management & time value of
money, risk and return

Analyse the various methods

CO of Capital Budgeting Process
3 2 1
– 02 including the traditional
BBX05102
methods
Investment
Analysis &
Illustrate the meaning of cost
Portfolio
and calculation of Cost of
Management CO
Capital and financing 3 2 _
– 03
decisions like capital
structure.

Illustrate the theories of

CO - relevance and irrelevance of
3 2 1
04 dividend decision for
coporate valuation
 Analyse the methods of
CO Working Capital
3 1 2
– 05 Management, the risk-return
trade off.

OUTLINE OF THE COURSE

Time Required
Unit
Title of the unit for the Unit
No.
(Hours)
1. Basics of Risk and Return 9
2. Industry Analysis 9
3. Share Valuation 9
4. Portfolio Analysis 10
5. Mutual Funds 8

DETAILED SYLLABUS

Unit Unit Details

1. Basics of Risk and Return

Concept of returns, application of standard deviation, coefficient of variation, beta, alpha.

Bonds: present value of a bond, yield to maturity, yield to call, yield to put, systematic risk, price
risk, interest rate risk, default risk. Yield curve and theories regarding shape of yield curve.

2. Industry Analysis
Stages of life cycle, Porter’s five forces model, SWOT analysis, financial analysis of an industry;
Company analysis.

3. Share Valuation
Dividend discount models- no growth, constant growth, two stage growth model, multiple
stages; Relative valuation models using P/E ratio, book value to market value.

Price indicators- Dow theory, advances and declines, new highs and lows- circuit filters.

Volume indicators- Dow Theory, small investor volumes. Other indicators- futures, institutional
activity

4. Portfolio Analysis

Portfolio risk and return, Markowitz portfolio model: risk and return for 2 and 3 asset portfolios,
Concept of efficient frontier & optimum portfolio. Market Model: concept of beta systematic and
unsystematic risk.
 5. Mutual Funds
Introduction, calculation of Net Asset Value (NAV) of a Fund, classification of mutual fund
schemes by structure and objective, advantages and disadvantages of investing through mutual
funds. Performance Evaluation using Sharpe’s Treynor’s and Jensen’s measures and Fama's
Decomposition.

 RECOMMENDED STUDY MATERIAL

S. N. Book Author Publication
1. Investment Analysis and Portfolio Prasanna Chandra Tata Mcgraw Hill
Management Education Private Limited
2. Security Analysis & Portfolio Fischer, D.E. & Jordan, Pearson
Management R.J. Education

Code: BBX05103 Digital Marketing 3 Credits [LTP: 3-0-0]

COURSE OVERVIEW AND OBJECTIVES: Improve your conversion rate: Another popular digital
marketing objective is to convert more readers/viewers/followers into customers. Increase
your sales: Which is, after all, the ultimate goal for many different businesses. Increase traffic:
For example, organic traffic, traffic from social media and so on.

Course outcomes:

Demonstrate the Digital Marketing Basics concepts and its importance in

CO – 01
todays era

CO – 02 Illustrate the Search Engine Optimization methods and techniques

BBX05103 Digital
Marketing CO – 03 Demonstrate the Keywords Research and Analysis

CO - 04 Analyse the Google Webmaster Tools

CO – 05 Demonstrate the methods of Reports and its Managements

Mapping cos with pos:

Demonstrate the
CO Digital Marketing
– Basics concepts and 3 2 _ _ 1 _ _ _ _
01 its importance in
todays era

Illustrate the Search

CO
Engine Optimization
– 3 2 _ _ 1 _ _ _ _
methods and
02
techniques
BBX05103
Digital CO Demonstrate the
Marketing – Keywords Research 3 2 _ _ 1 _ _ _ _
03 and Analysis

CO
Analyse the Google
- 3 1 _ _ 2 _ _ _ _
Webmaster Tools
04

Demonstrate the
CO
methods of Reports
– 3 1 _ _ 2 _ _ _ _
and its
05
Managements

Mapping cos with psos

Demonstrate the Digital

CO Marketing Basics concepts
3 1 _
– 01 and its importance in todays
era

Illustrate the Search Engine

BBX05103 CO
Digital
Optimization methods and 1 2 3
– 02
techniques
Marketing
CO Demonstrate the Keywords
3 1 2
– 03 Research and Analysis

CO - Analyse the Google

_ _ 1
04 Webmaster Tools
 CO Demonstrate the methods of
2 1 _
– 05 Reports and its Managements

OUTLINE OF THE COURSE

Time Required
Unit
Title of the unit for the Unit
No.
(Hours)
1. Digital Marketing Basics 8
2. Search Engine Optimization 9
3. Keywords Research and Analysis 9
4. Google Webmaster Tools 9
5. Google Webmaster Tools 10

DETAILED SYLLABUS

Unit Unit Details

1. Digital Marketing Basics

Overview of Digital Marketing Concepts Marketing Principles Tech Jargon: CPR, CPM, PPC,

CPC, SEO, SEM etc Understanding various Social channels

2. Search Engine Optimization

Internet and Search Engine Basics, SEO is an Art or Science, How the search engine works,

Understanding the SERP, Using Search Operators, Google Search Engine Architecture, Search

Engine Algorithms, Google Algorithm Updates, Page Rank Technology, Panda Update and its

Importance, Latest Updates about SEO Algorithms, Google Web Masters Tools

3. Keywords Research and Analysis

SWOT Analysis of Website, Target segmentation, Keyword Research, Competitor Analysis,

Finding Right Appropriate Keywords. Online Reputation Management, Social Media Marketing,

Website Monetization

4. Google Webmaster Tools

Introduction to Google Webmaster Tools Integration of Google Webmaster Tools Viewing and
Understanding Reports Drilling to Individual Keywords Optimization Opportunities
5. Reports and Management
 Website Position Analysis in various search engines. Introduction to Google Analytics in details

Installing Google Analytics, Basics of Google Analytics, Visitors Reports, Geographic Reports

Traffic Sources Reports, Keywords Reports, Your Goals and Conversions

 RECOMMENDED STUDY MATERIAL

S. N. Book Author Publication
1. Understanding Digital Marketing: Damian Ryan
Marketing Strategies for Engaging the
Digital Generation
2. The Art of Digital Marketing Ian Dodson
 Code: BBX05104 Business Ethics 3 Credits [LTP: 3-0-0]

COURSE OVERVIEW AND OBJECTIVES: Morals are concerned with what is 'right' or
'wrong'. Business ethics are, therefore, the moral principles that
underpin business behaviour. Whether actions carried out by organisations and their
employees are morally acceptable must, however, be judged in the context of the society
and the times in which they operate.

Course outcomes:

Demonstrate the Role and importance of Business

CO – 01
Ethics and Values in Business

CO – 02 Applying the Types of Ethical issues

BBX05104 Business Ethics
CO – 03 Demonstarate the Ethics internal

CO - 04 Demonstarte the Ethics External

CO – 05 Analysing the social audit.

Mapping cos with pos:

Demonstrate the
Role and
CO
importance of
– _ _ _ 1 _ 2 3 _ _
01
Business Ethics
BBX05104 and Values in
Business Business
Ethics
CO Applying the
– Types of Ethical _ _ _ 1 _ 2 3 _ _
02 issues

_ _ _ 2 _ 1 3 _ _
CO Demonstarate
 – the Ethics
03 internal

CO
Demonstarte the
- _ _ _ 1 _ 2 3 _ _
Ethics External
04

CO
Analysing the
– _ _ _ 2 _ 1 3 _ _
05
social audit.

Mapping cos with psos

Demonstrate the Role

CO and importance of
1 2 3
– 01 Business Ethics and
Values in Business

CO Applying the Types of

3 2 1
BBX05104 – 02 Ethical issues
Business
Ethics CO Demonstarate the Ethics
3 1 2
– 03 internal

CO - Demonstarte the Ethics

3 2 _
04 External

CO Analysing the social

1 2 _
– 05 audit.

OUTLINE OF THE COURSE

Time Required for the Unit

Unit No. Title of the unit (Hours)
1. Role and Importance of Business Ethics and Values in 8
Business
2. Importance of Ethics & Types 8
3. Ethical Issues at Workplace 11
4. Ethical Issues in Global Business 9
5. Corporate Social Responsibility 9

DETAILED SYLLABUS
Unit Unit Details
1. Role and Importance of Business Ethics and Values in Business
 Definition of Business Ethics Impact on Business Policy and Business Strategy - Role of CEO - Impact
on the Business Culture
2. Importance of Ethics & Types
Ethical Theories; Market Systems; Integrative Social Contract Theory; Internal & External Ethics &
their various types
3. Ethical Issues at Workplace
Dilemmas at Workplace; Ethical Dilemmas; Resolving Dilemmas; Bribes; Coercion; Deception; Theft;
Unfair Discrimination
4. Ethical Issues in Global Business
Multi-national Company – An Overview; Ethical Issues in MNCs; Ethical Issues in Global Business –
An Overview; Ethical Issues in Various Countries; Regulatory Action in Acquisitions of Global
Business; Social Obligation in Global Business
5. Corporate Social Responsibility
Historical Perspective; The Non-Conformist Challenge in Britain; Progressives in North America; Post
War Statism; Responses in Thirties; Post War Statism; Corporate Responsibility; Stakeholders –
Overview & Types
RECOMMENDED STUDY MATERIAL

S. N. Book Author Publication

1. Business & Government Francis Charunilam Himalaya Publications
2. Business Regulatory Framework R.L. Nolakha RBD Professional
3. Employment Laws Somani Mishra RBD Professionals

Code: BBX05105 Personal Selling & Sales Force Management 3 Credits [LTP: 3-0-0]
COURSE OVERVIEW AND OBJECTIVES: The objective of the personal selling process is to
generate customer satisfaction and build a long-term relationship with them. ... Management of
the sales force has become essential for companies to achieve the predetermined goals.

Course outcomes:

CO – 01 Demonstrate the Marketing Communication and Advertising

CO – 02 Applying the Marketing Communication Planning

BBX05105 Personal
Selling & Sales Force CO – 03 Evaluate Advertising Objectives and Planning
Management
CO - 04 Analyze Promotion, Personal Selling and Advertising

CO – 05 Demonstration Media Planning & Promotion

Mapping cos with pos:

Demonstrate the
CO
Marketing
– _ 3 2 _ _ 1 _ _ _
Communication
01
and Advertising

Applying the
CO
Marketing
– _ 3 2 _ _ 1 _ _ _
Communication
02
Planning
BBX05105
Personal Evaluate
CO
Selling & Advertising
– _ 3 2 _ _ 1 _ _ _
Sales Force Objectives and
03
Management Planning

Analyze
CO
Promotion,
- _ 3 1 _ _ 2 _ _ _
Personal Selling
04
and Advertising

CO Demonstration
– Media Planning & _ 3 1 _ _ 2 _ _ _
05 Promotion

Mapping cos with psos

Demonstrate the
CO
Marketing Communication 2 3 1
– 01
and Advertising

BBX05105 CO Applying the Marketing

Personal Selling 2 3 1
– 02 Communication Planning
& Sales Force
Management CO Evaluate Advertising
3 2 1
– 03 Objectives and Planning

CO - Analyze Promotion, 1 3 2
04
Personal Selling and
 Advertising

CO Demonstration Media
3 1 2
– 05 Planning & Promotion

OUTLINE OF THE COURSE

Time Required
Unit
Title of the unit for the Unit
No.
(Hours)
1. Overview of Sales Management 9
2. Understanding Personal Selling and Sales Force Management 9
3. New Trends in Sales Management 9
4. Emerging Concepts in Distribution Management 10

5. Channel Management 8

DETAILED SYLLABUS

Unit Unit Details

1. Overview of Sales Management

Introduction, Objectives, Role of Sales Management in Marketing, Role of Sales Management in

Marketing Strategy Development, Nature and Responsibilities of Sales Management, Careers in
Sales Management, Modern Roles and Required Skills for Sales Managers

2. Understanding Personal Selling and Sales Force Management

Introduction, Objectives, Approaches to Personal Selling, Process of Personal Selling,

Automation in Personal Selling, Organization Design and Staffing, Sales Planning, Time and
Territory Management, Managing the Sales Force

3. New Trends in Sales Management

Introduction, Sales Management Information System, Relationship Marketing, Role of E-

commerce in Selling, International Sales Management, Challenges Faced by International Sales
Managers

4. Emerging Concepts in Distribution Management

Introduction, Indian Distribution Scenario at Present, Vertical Marketing System, Horizontal and
Multi-Channel Marketing Systems, Understanding Distribution of services.
 5. Channel Management

Introduction, Marketing Channels, Designing Channels, Selection and Recruitment of Channel

Partners, Channel Motivation, Channel Relationships Management, Channel Evaluation,
Information Systems for Channels

 RECOMMENDED STUDY MATERIAL

S. N. Book Author Publication
1. Sales Distribution Management Havaldar, Cavale TMH
2. Advertising & Sales Promotion SHH Kazmi Batra
 Code: BBX05106 Office Management & Secretarial Practice 3 Credits [LTP: 3-0-0]

OVERVIEW AND OBJECTIVES: The objective of 'Secretarial Practice' has been used to include
knowledge, skills, procedures and methods of work to be performed by a Private Secretary
or Office Assistant. ... A sense of professionalism is required in running an office and managing it
efficiently. This is where the office administrators and managers step in.

Course outcomes:

To analyse the concept of Office Management, Environment of an

CO – 01
Office, Interior, Security of the Office.
Office Management
CO – 02 To analyze thePlanning of Office System and Routines.
& Secretarial
Practice
CO – 03 To describe the Stress Management & Time Management
Code: BBX05106
CO - 04 To analyse the SECRETARIAL SERVICES

CO – 05 To describe the concept of Public Relation & General principles

Time Required
Unit
Title of the unit for the Unit
No.
(Hours)
1. OFFICE MANAGEMENT 8
2. Planning and Controlling of Office Functions 9
3. Stress Management & Time Management 9
4. SECRETARIAL SERVICES 10

5. Public Relation & General principles 9

Detailed Syllabus
Unit Unit Details
1. OFFICE MANAGEMENT

1. Office- Introduction of Modern Office, Lay Out and Management, Elements of the Office Management,
Environment of an Office, Interior, Security of the Office, Knowledge of Stationery Items and
Maintenance.

2. Planning and Controlling of Office Functions

Planning of Office System and Routines, Work Flow, Need of Office System and Routine, Difference
between office system and routine. Personnel Management- Definition and Importance, Selection of the
Employees, Training, Remuneration, Supervisions & development of proper working environment,
 Employee Welfare

3. Stress Management & Time Management

Definition, Causes of Stress, Positive and Negative stress, overcome of stress in the Office..Time
Management- Definition, Importance of Time, setting priorities.. Conflict Management- Introduction,
Causes and Cure.

4. SECRETARIAL SERVICES

1. Secretarial Services- Professional and Personal Quality of a Secretary, Duties and Responsibility of a
Personal Secretary. 2. Handling of Office Machines and Equipments and Their Importance, Planning for
Travel Arrangements for Officers on Official works. 2. Organizing Meetings - Notice, Agenda, Quorum,
Minutes etc & Mock Practice thereof.

5. Public Relation & General principles

Needs Functions and Developments.. General principles regarding Income Tax, Auditing and Banking in
the Offices.. Use of Ready Recknor, Office Manuals & Emergency Services.

References
S. N. Book Author Publication
1. Modern Business Organisation Chhabra, T.N New Delhi, DhanpatRai& Sons.
2. Office Management and Commercial Duggal, Balraj KitabMahal, New Delhi
Correspondence
 Code: BBX05107 Entrepreneurship Development 3 Credits [LTP: 3-0-0]

Course objectives: The objective of entrepreneurial development is to motivate a person

for entrepreneurial career and to make him capable of perceiving and exploiting
successfully opportunities for enterprises. The trained entrepreneur can guide others
on how to start their own enterprise and approach various institutions for finance.

Course outcomes:

Demonstrate the Meaning & Definition of Entrepreneurship,

CO – 01 Entrepreneur & Enterprise, also highlight the Functions of
Entrepreneur

Analyse the meaning, features of Small Scale Industries, along

CO – 02
with the role played by SSI

BBX05107 Entrepreneurship Analyse the process of Formation of Small Scale Industry

CO – 03
Development including the scanning of business environment

Create the Business Plan (Bp) incuding the financial aspects,

CO - 04 marketing aspects, human resource aspects, technical aspects
and social aspects

Analyse the Project Assistance in terms of financial assistance

CO – 05
and technical assistance.

Mapping cos with pos:

Demonstrate the
Meaning &
BBX05107 CO
Definition of
Entrepreneurship – _ 3 _ 2 1 _ _ _ _
Entrepreneurship,
Development 01 Entrepreneur &
Enterprise, also
highlight the
 Functions of
Entrepreneur

Analyse the
meaning, features
CO
of Small Scale
– _ 1 _ 1 3 _ _ _ _
Industries, along
02
with the role played
by SSI

Analyse the process

of Formation of
CO Small Scale Industry
– including the _ 2 _ 3 1 _ _ _ _
03 scanning of
business
environment

Create the Business

Plan (Bp) incuding
the financial
CO
aspects, marketing
- _ 1 _ 1 2 _ _ _ _
aspects, human
04
resource aspects,
technical aspects
and social aspects

Analyse the Project

Assistance in terms
CO
of financial
– _ 2 _ 1 3 _ _ _ _
assistance and
05
technical
assistance.

Mapping cos with psos

Demonstrate the Meaning &

Definition of
CO
Entrepreneurship,
BBX05107 – 2 3 1
Entrepreneur & Enterprise,
Entrepreneurship 01
also highlight the Functions
Development
of Entrepreneur

CO Analyse the meaning, 2 3 1

– features of Small Scale
 02 Industries, along with the
role played by SSI

Analyse the process of

CO Formation of Small Scale
– Industry including the 3 2 1
03 scanning of business
environment

Create the Business Plan (Bp)

incuding the financial
CO aspects, marketing aspects,
1 3 2
- 04 human resource aspects,
technical aspects and social
aspects

Analyse the Project

CO
Assistance in terms of
– 3 1 2
financial assistance and
05
technical assistance.

OUTLINE OF THE COURSE

Time Required
Unit No. Title of the unit
for the Unit
(Hours)
1. Entrepreneur and Entrepreneurship 9
2. Business Opportunity Identification and Preliminary Project 9
Report (PPR)
3. Business Plan 9
4. Institutional Support to New Venture 11
5. Financial Assistance for small Enterprise 7
DETAILED SYLLABUS

Unit Unit Details

1. Entrepreneur and Entrepreneurship
Definition, meaning and functions of an entrepreneur Need and importance of
entrepreneurship, Problem of unemployment & important of wealth creation. Enterprise
v/s Entrepreneurship, Self – employment v/s Entrepreneurship, Entrepreneurial career as
an option.
2. Business Opportunity Identification and Preliminary Project Report (PPR)
Opportunity search: Divergent Thinking Mode: Meaning and Objectives – Tools and
Techniques: Environmental Scanning for business opportunity identification Opportunity
Selection: Convergent, Thinking Mode: Tools and Techniques: Market Survey – Preparation
of Questionnaire – Concept of Survey – Data collection – Analysis and Interpretation –
 Preliminary Project Report (PPR)

3. Business Plan
Meaning and Importance – Objectives – Selections Contents – Marketing and Technical
Feasibility – Financial Viability – Precautions to be taken by entrepreneur while preparing
Business Plan Project Appraisal – Break – even Analysis and Ratio Analysis: Debt Service
Coverage Ratio – Gross Profit: Net Profit Ration and Return on Investment (ROI)
4. Institutional Support to New Venture
Start Up India Scheme, MUDRA Bank, Stand Up India Scheme, District Industries Center
(DIC) National Small Industries Corporation of India (NSIC) Rajasthan Industrial
Investment Corporation (RIICO), Micro Small and Medium Enterprises (MSME)
5. Financial Assistance for small Enterprise
Non-Institutional: Family and Friends; Institutional: Bank Loans – Co-operative Banks-
Nationalized Bank – Scheduled Banks, Angel Funding, Venture Funding, Self-employment
Scheme of Government of India; Government Financial Institutions : Khadi and Village
Industries Board (KVIB) – Micro, Small and Medium Enterprises (MSME) Rajeev Gandhi
Udyami Mitra Yojana (RUGMY) – Prime Minister Employment Generation Program
(PMEGP)
RECOMMENDED STUDY MATERIAL
S. N. Book Author Publication
1. Entrepreneurship Development Poornima Charantimath Pearson Education
2. Entrepreneurial Development Gupta &Shrinivas S. Chand
 Practical Subject
Personality Development & Employability Enhancement Program
Code: bbx05310 CRT- Personality Grooming -I Credits [LTP: 0-0-3]

Course Outcomes:

On successful completion of the course the learners will be able to

CO Cognitive Abilities Course Outcomes

CO-01 Understanding/ Understand the art of Power Dressing and making a

Applying great first impression by polishing their Corporate/
Business manners.
CO-02 Understanding/ Apply collaborative, inclusive and creative
Applying communication skills.
CO-03 Understanding/ Recognize and use emotional intelligence to create
Applying and maintain productive workplace relationships and
team environment.
CO-04 Creating / Applying Apply the understanding of harmony in existence in
their profession and lead an ethical life.
CO-05 Creating/Applying Enhance their self-esteem, confidence and assertive
behaviour to handle difficult situations with grace,
style, and professionalism.

A. OUTLINE OF THE COURSE

Time
required for
Unit No. Title of the Unit
the Unit
(Hours)
1 Personality Grooming 6
2 Personality Traits & Interpersonal Skills 8
3 Enhancement of Emotional Intelligence 8
4 Attitude & Motivation 8
5 Introduction to Self Esteem 2
 B. DETAILED SYLLABUS

Unit Unit Details

1. Personality Grooming Method
 Theory
 Introduction of the Course & the topic  Theory
 Definition & Basics of Personality  Practical
 The concept of success and failure  Practical
 Personal Grooming & Dressing Sense  Practical
 Causes of failure. SWOT analyses.  Practical
 Team Building Activities  Theory/ Practical
 Conclusion & Summary of the Unit

2. Personality Traits & Interpersonal Skills

 Theory
 Introduction of the topic  Theory/Practical
 Personality Traits (OCEAN): Big-Five  Practical
Personality characteristics such as Openness,
Conscientiousness,Extroversion,  Practical
agreeableness, and Neuroticism.
 Psychometric Assessment (Open Source)
 Skills Building Sessions
 Elements of FIRO-B “Inclusion, Affection &  Theory/Practical
Control” in both Wanted and Expressed
Dimensions.
 Group Feedback Prior to the session
 Suggestions on the categorised information  Practical
 Rapport Building
 Practical
 Establishing Complementary Transactions
 Tips for Effective Interpersonal Skills  Practical
 Skills Building Sessions  Theory
 Conclusion & Summary of the Unit  Practical
 Theory/Practical
3. Enhancement of Emotional Intelligence
  Introduction of the topic  Theory
 Emotional Intelligence : Awareness of the  Theory/Practical
Basic Emotions such as Fear, Anger, Jealousy,
Happiness, Affection, Sentiments, Disgust,
Sadness & Surprise
 Identifying Personal Levels of Emotional  Theory/Practical
Labours
 Experiencing Emotional Authenticity &  Theory/Practical
Emotional Sensibility by application of
Sensitivity Processes  Practical
 Skill Building for Strengthening the Elements
of Self-awareness, Self-regulation, Internal
motivation, Empathy, Social skills
 Conclusion & Summary of the Unit  Theory/Practical
4. Attitude & Motivation
 Theory
 Practical
 Introduction of the topic
 Practical
 Listening Skills activities
 Practical
 Social Problem Solving
 Practical
 Managing Conflicts
 Being a part of the group and expression of
 Theory/Practical
feelings
 Conclusion & Summary of the Unit

5. Introduction to Self Esteem

 Introduction of the topic  Theory
 Term self-esteem  Practical
 Symptoms - Advantages  Practical
 Do's and Don’ts to develop positive self-esteem  Practical
 Low self-esteem - Symptoms - Personality having  Theory/Practical
low self- esteem
 Conclusion & Summary of the Unit

Code: BBX05309 Summer Internship Report & Viva 1 Credit [LTP: 0-0-1]

COURSE OVERVIEW AND OBJECTIVES: SUMMER INTERNSHIP PROJECT

Objective: By the training the student is expected to learn about the organization and analyses
and suggest solutions of a live problem. The objective is to equip the student with the
knowledge of actual functioning of the organization and problems faced by them for exploring
feasible solutions and suggestions

Course outcomes:

CO – 01 Demonstrate the objectives of summer training and its guidelines

Analyse the process of summer training, its importance and allocation of

CO – 02
topic
BBX05309 Summer
Internship Program CO – 03 Design the report of summer training project

CO - 04 Design the report of summer training project

CO – 05 Evalute the report of summer training and its viva

Mapping cos with pos:

Demonstrate the
CO
objectives of
– _ _ _ 1 _ 2 3 _ _
summer training and
01
its guidelines

Analyse the process

CO
of summer training,
– _ _ _ 1 _ 2 3 _ _
its importance and
02
BBX05309 allocation of topic
Summer
CO Design the report of
Internship
– summer training _ _ _ 2 _ 1 3 _ _
Program
03 project

CO Design the report of

- summer training _ _ _ 1 _ 2 3 _ _
04 project

CO Evalute the report of

– summer training and _ _ _ 2 _ 1 3 _ _
05 its viva

Mapping cos with psos

Demonstrate the objectives

BBX05309 CO
of summer training and its 3 2 _
Summer – 01
guidelines
Internship
Program Analyse the process of
CO 3 _ 2
summer training, its
 – 02 importance and allocation of
topic

CO Design the report of summer

2 1 3
– 03 training project

CO - Design the report of summer

3 1 2
04 training project

CO Evalute the report of summer

2 1 3
– 05 training and its viva

Guidelines:

 At the end of fourth semester examination, every student of BBA will undergo
on-the-job practical training in any manufacturing, service or financial
organization. The training will be for 8 weeks duration. The guidelines of
training will be provided before the end of the fourth semester classes.
 During the course of training, the organization (where the student is undergoing
training) will assign a problem/project to the student. The student, after the
completion of training will submit a report to the College/Institute, which will
form part of fifth semester examination. However, the report must be
submitted by the end of September during fifth semester.
 The report (based on training and the problem/project studied) prepared by the
student will be termed as Summer Training Project Report. The report should
ordinarily be based on primary data. It should reflect in depth study of micro
problem, ordinarily assigned by the organization where student undergoes
training. Relevant tables and bibliography should support it. One
comprehensive chapter must be included about the organization where the
student has undergone training. This should deal with brief history of the
organization, its structure, performance products/services and problems faced.
This chapter will form part I of the Report. Part II of the Report will contain the
study of micro research problem. The average size of report ordinarily will be
100 to 150 typed pages in standard font size (12) and 1.5 spacing. Three neatly
typed and soft bound (paperback) copies of the report will be submitted to the
College/Institute. The report will be typed in A-4 size paper.
 The report will have two certificates. One by the College and the other by the
Reporting Officer of the organization where the student has undergone
training. These two certificates should be attached in the beginning of the
report.
 The report will be evaluated by internal and external examiner
 The marks will be awarded by the external examiner to be appointed by the
examination division.
 The format of the report is given below:
o Objective of the Research Undertaken
 o Literature Review
o Research Methodology
o Results and Analysis
o Conclusions
o References
o Appendices – to include questionnaire, if any

Code: BBC05105 *Merchandising Management {RM 3 Credits [LTP: 3-0-0]

COURSE OVERVIEW AND OBJECTIVES:

Course outcomes:

CO – 01 Demonstrate the skill to manage the products in retail store.

Demonstrate detail understanding of merchandising & its

BBC05105 CO – 02
importance
Merchandising
Management
CO – 03 Create the merchandise plan.

CO - 04 Evaluate to procure right merchandise

Mapping cos with pos:

Demonstrate the
CO
skill to manage
– 3 2 _ _ 1 _ _ _ _
the products in
01
retail store.
BBC05105
Merchandising
Demonstrate
Management
CO detail
– understanding of 3 2 _ _ 1 _ _ _ _
02 merchandising &
its importance
 CO
Create the
– 3 2 _ _ 1 _ _ _ _
merchandise plan.
03

CO Evaluate to
- procure right 3 1 _ _ 2 _ _ _ _
04 merchandise

Demonstartion to
CO
perform
– 3 1 _ _ 2 _ _ _ _
categorization in
05
the merchandise

Mapping cos with psos

Demonstrate the skill to

CO
manage the products in 2 3 1
– 01
retail store.

Demonstrate detail
CO understanding of
3 1 2
– 02 merchandising & its
BBC05105 importance
Merchandising
CO Create the merchandise
Management 3 1 _
– 03 plan.

CO - Evaluate to procure right

3 2 _
04 merchandise

Demonstartion to perform
CO
categorization in the 2 3 1
– 05
merchandise

OUTLINE OF THE COURSE

Time Required
Unit
Title of the unit for the Unit
No.
(Hours)
1. Introduction 9
2. Merchandise assortment 9
3. Buying & Evaluating Merchandise 9
 4. Controlling the Merchandise 9
5. Category Management 9

DETAILED SYLLABUS

Unit Unit Details

1. Introduction

Basics of retail merchandising, The evolution of merchandise, Factors affecting the buying
function, The Merchandiser: Role and Responsibility, The Buyer: Role and Responsibility, The
concept of Lifestyle merchandising, Principles of Merchandising, Merchandise types and mix,
Markup and markdown in merchandising.

2. Merchandise assortment

Planning Merchandise Assortment- Introduction, Steps in determining the right assortment,

Merchandise assortment, planning concepts, Tools for merchandising management, Process of
Merchandise Planning, Merchandise Budget, stock test.

3. Buying & Evaluating Merchandise

Buying Merchandise , Source of Merchandise, Negotiating with Vendor, The art of successful
Negotiation, Buying and ordering Merchandise, special buying situation, Ethical and legal issues
in Buying Merchandise, Evaluating Merchandise/buying Performance. Evaluating
Merchandise/buying Performance. Pricing the Merchandise – Basic terminology, Factor
affecting the pricing decision, Pricing strategies, Setting the prices, Price Adjustment, Pricing
tactics, Ethical issues in pricing.

4. Controlling the Merchandise

Controlling the Merchandise, Aims of controlling merchandise, Merchandise turnover, Methods

of Merchandise control, Book inventory, Periodic Inventory, Perpetual inventory, Need for the
physical inventory, stock evaluation.
5. Category Management
Category Management – The concept of category management, The reasons for emergence of
category management, The component of category management, The category management
business process, The role of the category captain, Drawbacks of category management.

 RECOMMENDED STUDY MATERIAL

S. N. Book Author Publication
1. – Retail Management – Chetan Bajaj and Oxford University Press
Ranjith (2005)
 Code: BBB05105 *Financial Derivatives {FM} 3 Credits [LTP: 3-0-0]
COURSE OVERVIEW AND OBJECTIVES:

Course outcomes:

BBB05105 Demonstrate the concept, various features of financial

CO – 01
Financial Derivatives Derivatives.
 Demonstrate the concept , types and features of options and
CO – 02
Swaps

CO – 03 Analyse the Financial Futures Contracts

CO - 04 Evaluate the Concepts and Hedging and Stock Index Futures

CO – 05 Analyzing the Financial Derivatives Market in India

Mapping cos with pos:

Demonstrate the
CO
concept, various
– 3 2 _ _ 1 _ _ _ _
features of financial
01
Derivatives.

Demonstrate the
CO
concept , types and
– 3 2 _ _ 1 _ _ _ _
features of options
02
and Swaps
BBB05105
CO
Financial Analyse the Financial
– 3 2 _ _ 1 _ _ _ _
Derivatives Futures Contracts
03

Evaluate the
CO
Concepts and
- 3 1 _ _ 2 _ _ _ _
Hedging and Stock
04
Index Futures

CO Analyzing the
– Financial Derivatives 3 1 _ _ 2 _ _ _ _
05 Market in India
Mapping cos with psos

Demonstrate the concept,

CO
various features of financial 2 3 1
– 01
Derivatives.

Demonstrate the concept ,

CO
types and features of options 2 3 1
– 02
and Swaps
BBB05105
Financial CO Analyse the Financial Futures
3 2 1
Derivatives – 03 Contracts

Evaluate the Concepts and

CO -
Hedging and Stock Index 1 3 2
04
Futures

CO Analyzing the Financial

3 1 2
– 05 Derivatives Market in India

OUTLINE OF THE COURSE

Time Required
Unit
Title of the unit for the Unit
No.
(Hours)
1. Introduction 9
2. Options and its type 9
3. The Greek Letter 9
4. Interest Rate Swap 9
5. Credit Derivatives 9

DETAILED SYLLABUS

Unit Unit Details

1. Introduction

 History of derivatives, origin of derivatives in India, the classification of

 Derivatives, the important features of derivatives. Early delivery, extension & cancellation of
 Forward contracts. Basis risk, why hedge. Currency futures and its hedging strategies.

2. Options and its type

 Factors affecting option Prices, upper bounds, lower bounds,

 Early exercise, put & call parity, put & call parity (dividend effect). Trading strategies
  involving options: Spreads, combinations, payoffs; binomial model: One Period, Two
Period
 and multiple Period. Black-Scholes option model.
 Naked & covered position, options given by financial institutions, Stop loss strategy
portfolio
 insurance

3. The Greek Letter

 A Stop Loss strategy; Delta Hedging, Delta of European Stock
 Options; Delta of a portfolio; Theta of a portfolio; Gamma: Making a portfolio Gamma
 Neutral.

4. Interest Rate Swap

 Understanding of Interest rate swap, currency swaps & cross currency swaps.
 Understanding and types of Exotic Options.
5. Credit Derivatives
 Credit ratings, Default intensities, Recovery rates, estimating default
 probabilities from bond prices; Credit Default Swaps (CDS)

 RECOMMENDED STUDY MATERIAL

S. N. Book Author Publication
1. Analysis of Financial Time Series (2nd Ruey S. Tsay (2005) John Wiley
ed.).
2. Futures and Other Derivatives (7th ed.). John C. Hull. Options Pearson Education
 Code: BBC05106 **Retail Franchising {RM} 3 Credits [LTP: 3-0-0]

Objectives : 1. To enable the students to learn the fundamentals of retail marketing and branding.

2. To develop the practical approach of the students relating to retail marketing and branding.

CO – 01 To Analyze the concept of Consumer behavior

CO – 02 To Evaluate the opportunity of Retail Marketing and Advertising

BBC05106
Retail Marketing
CO – 03 To Describe Franchising in Retail

CO - 04 To Create Study and Analysis of Retailing in Global market

OUTLINE OF THE COURSE

Time Required
Unit
Title of the unit for the Unit
No.
(Hours)
1. Consumer behavior 9
2. Retail Marketing and Advertising 9
3. Branding 10
4. Franchising in Retail 8
5. Study and Analysis of Retailing in Global 9
 Detail syllabus
Unit Unit Details
1. Unit I: Consumer behaviour

Definition, Consumer behaviour and shopping patterns, Consumer psychology, Application of consumer
behaviour in retailing.

2. Retail Marketing and Advertising:

Marketing Strategies and Store positioning, Retail Marketing mix, Brand architecture, CRM, Direct and
Micro marketing, Digital Marketing and Advertising

3. Branding :
Definition of Brand, Importance of creating a brand, Brand Image, Factors influencing brand Image.

4. Franchising in Retail

Introduction and Definition, Types of franchisee, Franchisee operations, Success factors in Franchising.

5. Study and Analysis of Retailing in Global

Study and Analysis of Retailing in Global Setting, Selection of Retail Market ,Methods of International
Retailing, Forms of Entry-Joint Ventures, Franchising, Acquisition

 RECOMMENDED STUDY MATERIAL

S. N. Book Author Publication
1. Retailing Management – Barry Berman and Joel Prentice Hall of India
R. Evans
2. A strategic Approach James R. Ogden Denise Biztantra
Ogden
 Code: BBB05106 ** Corporate Analysis & Valuation 3Credits [LTP: 3-0-0]

Course Objective: This Paper will enable the students to analyze the health of a company through their
annual reports and will equip them to understand what an asset is worth and what determines that
value. It will also discuss the issues and challenges faced during the valuation of assets especially in the
conditions of uncertainties.

To Evaluate the importance and relevance of Annual Report

CO – 01 of a Company Able to analyse both qualitative and
quantitative information available in the annual conditions

BBB05106 For determining the financial health of the company

CO – 02
Corporate Analysis & reports.
Valuation
CO – 03 To Analyze the concepts, myths and need for valuations

To create the various methods of valuations of financial

CO - 04
assets both in certain and risky
 CO – 05 To Analyze the various case studies of corporate valuation

Time Required

Time Required
Unit
Title of the unit for the Unit
No.
(Hours)
1. Analysis of Corporate Financial Statements 10
2. Introduction to Valuation 8
3. Discounted Cash flow Valuation 10
4. Relative Valuation 8
5. Case studies in valuation 9
Detailed Syllabus

Unit Unit Details

1. Analysis of Corporate Financial Statements

Analysis of Corporate Financial Statements: Income statements and Balance sheets through ratio
analysis and analyzing the Chairman’s statement, Directors’ report, management discussion and analysis,
report on corporate governance, auditor’s report to evaluate the financial soundness of the company.
Understanding financial statements of manufacturing and service organisation. Common size analysis
and relevant ratios.

2. Introduction to Valuation

Introduction to Valuation: Value and price, Balance sheet-based methods, Income statement based
methods, Multiples, Goodwill-based methods. Cash flow discounting-based methods. Deciding the
appropriate cash flow for discounting, the free cash flow to the firm, and free cash flow to equity.
Forecasting Cash flows: simple model for forecasting income and cash flows. Earnings, Tax effect,
Reinvestment needs, dividend.

3. Discounted Cash flow Valuation

Discounted Cash flow Valuation: Valuation of a company with no growth, constant growth, variable
growth and infinite life. Estimating discount rates-cost of equity, cost of equity, cost of debt, tax shield,
weighted average cost of capital. The estimation of equity risk premium, calculation of beta, instability of
beta, adjusted beta, levered and unlevered beta, bottoms up beta.

4. Relative Valuation

Relative Valuation: standard multiples, comparable companies, potential pitfalls; estimating multiples
using regression. Valuation of brands and intellectual capital. Interest rates and company valuation.
Impact of inflation on valuation. Reconciling relative and discounted cash flow valuation. Valuing real
estates. Valuing real Options. Case studies in valuation.
5. Case studies in valuation
 CADBURY INDIA (“CIL”), Valuation and Discounted Cash Flow (DCF) Analysis Case Study: Jazz
Pharmaceuticals [JAZZ] and its Drug Pipeline, other corporate equity valuation case study

 RECOMMENDED STUDY MATERIAL

S. N. Book Author Publication
1. Financial Statement Analysis, (2 nd Foster, George Pearson Education Pvt Ltd
Edition).
2. Security Analysis for investment and Damodaran, A. (2008). Wiley India Pvt. Ltd
Corporate Finance (2nd Edition). Damodaran on
Valuation