MARKET APPROACH METHOD

Daniela Laguna
C. Definition
Grupo:212032_32
fecha: 15-10-2021

It is a business valuation method that can be used

to calculate property value or as part of the
valuation process for a closed business. In
addition, the market approach can be used to
determine the value of a business ownership
interest, security, or intangible asset. Regardless of
the asset being valued, the market approach
studies recent sales of similar assets, adjusting for
differences in size or quality.

Processes related to calculating the value of

technology using the market approach method

*market share and volume of the product to be sold

cost of goods sold
*product update rate in the market and commercial
and marketing expenses.
*Extension of the development costs necessary to
transform the technology and its associated
products / services until reaching the useful
commercial phase.
*Market competition issues, selling prices, market
opportunities, market cycles
Legal and regulatory requirements to allow the
technology to be exploited.
IProjections on future sales prices,

How can companies create value from their innovation,

applying the method according to the market approach
method

When the technology is new and interchangeable

with other intangible assets such as software in
which there could be other code to create the same
function.
Maturity agreements for certain generic
technologies.
new business opportunities in front of the new
technology generates for the organization

References
https://inversiopedia.com/enfoque-de-mercado/