10.14 Lear 1 2 ig activities Think of at least three lists you could use in your country as a basis for sampling. Remember, ench list must: «be generally available be up-to-date @ provide a reasonable target group for the people you might wish to sample. Think of three quota controls you might use to make a quota sample of shoppers in order to ask them about the average amount of money they spend on shopping per week. Two controls should be easy for your interviewer to identify. How can you help them with the third control? Find out about one of the government surveys carried out in your own country. This should help you understand the problems involved in designing a useful survey and help you with illustrations for your examination questions. (Reaember that your understanding of the general points raised here should be illustrated by ‘examples. The Examiners are very happy if you give examples from your own ‘country or area of interest. They are not looking for points memorised from textbooks!) ‘Your company has five sites and a mixture of managerial, clerical and factory workers, You want to know what kind of help they would like with their travel-to-work arrangements. One of the trade tnions involved has asked for free parking for all its members, another has suggested subsidised ruil season tickets. You, as a statistician, have been asked to design a sample survey of employees to help them decide what to do. You decide to make a random sample; there is no problem with the list and you have been asked to give statistically reliable advice. (a) Give the strata you will use. (b) Explain how the strata will help you. Hint: Do not be afraid to use two sets of strata in these circumstances! You have been asked to design a random sample in order to study the way schoolchildren learn in your country. Explain the clusters you might choose, and why.7. What form of contact might you use for your questionnaire in the following, circumstances? fa) (b) (©) (a) () A random sample of schoolchildren about their favourite lessons. A random sample of houscholds about their expenditure on non-essential items. ‘A quota sample of shoppers about shopping expenditure. A random sample of bank employees about how good their computing facilities are, A random sample of the general population about whether they liked yesterday's television programmes. Outline the main stages of a random survey, Where do the main dangers of errors lie? Why might you carry out a quota survey rather than a random survey? “The designing of questionnaires and the training of interviewers is a waste of money.” Discuss ‘When would you carry out a telephone survey rather than using a face-to-face interview? You have been asked to survey the interest of a population in a new type of audiotape. How might you stratify your sample? Explain.