Connaught Plaza Foods Ltd., a leading brand of food products has come up with ‘anew range of saucy wraps which they claim are herbal and without any side effects, The have also set up a web site which encourages consumers to ask them questions which pe genuinely and quickly answer. It is a way of connecting the customers with the company andl a brilliant tactic for busting out some myths about the wraps. It has created transparency and makes the consumers feel personally involved with the company. The above case highlights planned and sustained effort by the company to maintain understanding with the public. On the basis of the given information about Connaught plaza foods Ltd., answer the following questions: (a) Identify affaeeeptetth the element of marketing mix highlighted in above case. () Identity be W561 use 6Y fhe company for developing the link with the customer. (3 Marks) Scanned with CamScannerMr. Peter working as senior sales executive at landmark appereals possesses good marketing technique. He is quite effective in presentation of product features and formal conversation with one or more prospective customers. He never indulge mal practices like misleading the customers, false advertising claims, overpricing of the products etc. On the basis of the given information about Mr. Peter, answer the following questions: (a) Identify the element of marketing mix highlighted in above case. ¢ l im) (b) Identify the technique of the element identified in part (a). Scanned with CamScannerSteve's mother had perfected a recipe for a tangy sauce to accompany many local foods. Made from fresh local fruits and spices it also contained a secret ingredient. One summer his mother made so many jars of sauce that Steve, now 21, asked if he could try selling the surplus at a local market. Sales were slow at first but then he had the idea of offering free small portions of the sauce with bread. This promotion worked brilliantly. His market stall was soon surrounded by people eager to try and then buy this tangy sauce. The surplus jars sold out quickly. This left Steve with a problem. Should he ask his old mother to make another 200 jars of sauce or should he ask for the recipe and try to make it himself? Steve started to mix and cook most of the recipe and his mother to added the secret ingredient while he was out of the kitchen! They aimed to produce 150 jars a week .This proved not to be enough. The reputation of the sauce which Steve decided to call Tin-Tangy was spreading with efforts from the local radio station and newspaper. Steve had invited reporters to the market to come and see the situation! On the basis of the given information about Tin-Tangy, answer the following questions: (a) Identify and explain the promotional tool adopted by Steve to enhance the sales of Tin- Tangy initially by quoting the relevant lines. (b) Identify =aa=empheis the promotional tool that resulted in enhancement of reputation Tin-Tangy by quoting the relevant lines. Sm) {eistarks) Scanned with CamScannerVarious tools of communication are used by the marketers to promote theip ‘products’ answer the following questions: (@) Why do companies use all tools at the same time? (&) Nam@andeamplain the most commonly used non-personal tool of promotion which is paid for by the marketer. ) (©) Which tool of promotion will primarily be used for the following: ( To get good corporate image without being paid for. (ii) An existing product meant for mass usage by literate people. (i) To introduce a new product to a particular class of people through door to door a. ‘Bina teMosks) Scanned with CamScannerQu7 Shreemaya Hotel in Indore was facing a problem of low demand for its rooms due to off season. Th Managing Director (MD) of the hotel, Mre Stk ee “ruse She called as Marketing Managen, Mr. Kapoor for his advice. He suggested, that the hotel should announce an offer of ‘3 Days and 2 Nights hotel stay’ package with free breakfast and one day religious visit to Omkarchswar and Mahakaleshwar Temples’. The MD liked the suggestion very much, Identify the promotional tool, which can be used by the hotel, through which large number of prospective pilgrimage tourists, all over the country and also abroad, can be reached, informed and persuaded to use the incentive. (CBSE SQP 2016) (1 mark) Scanned with CamScannerQ.12 “Every time I travelled, people asked me to bring them chips, khakra and pickles from all over the country,” says Anoushka. Finally, she and her colleague, Sumeet, decided to make a business out of it. | They launched a facebook page, asked people what they wanted, and they came up with a list of about 100 places and tied up with two dozen vendors to begin with. They were servicing people from Jaipur who wanted spices from Kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered for fresh tea leaves from Darjecling. Through their business they wished to bridge the gap be sellers and buyers. The business is now worth millions. Pep two important activities that Anoushka and Sumeet will have to be involved in for making the goods available to the customers at the right place, in the right quantity and at the right time. ( | ) fence can 214) [é earls | Scanned with CamScanneroe Q9 ‘Coconut Joy Ltd.” are the manufacturer of vegetarian frozen dessert food products made with coconuy milk, agave syrup and other certified ingredients. The founders of the company Lovely and L, originally developed this treat to meet their own needs but found that their friends and families around were also keen to use the products. It was not only the vegetarians, but also those who could not ger enough environment friendly sustainable food, that appreciated the product. Ie did not take long for Lovely and Lalita to recognise the potential of their little venture. In the beginning they started from their home with the product being sold through local family parties that enabled guests to personally meet the owner. This helped to establish strong connections with the prospective buyers and the company could put the product on shelves of natural food store. The company used all marketing activities to grow and expand. The company began sponsoring booths at festivals, drawing attention to its newly created vegetarian products. It also disseminated relevant information to media about its products and the people who helped in building the company s reputation. Lovely and Lalita were invited for an interview with one of the leading TV channels in which they talked about their environment friendly vegetarian products. To show its gratitude to customers, local business and government officials who supported the company from the beginning, ,Coconut Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The company also asked its fans and customers to send songs and poetry conveying their impression about ‘Coconut Joy s Ltd.’ products. Identify the communication tool used by ‘Coconut Joy Led.” (1 mark) Scanned with CamScannerQ7 Bye-Bye Motors recently informed the media about its aim to train up to 4,000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups. ‘A. Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons. ; B. Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm? (CBSE SQP 2018) @ marks) Scanned with CamScanner