ALLY POWER GRID TEMPLATE

Type of Power Rationale Example

Members: How many The more members a group has, the less likely A group with 500 members shows
members does the it is to be ignored. up at a school board meeting.
group have?
Money: Will they Donated money and other resources are always The local teachers' union donated
donate money to your welcome in achieving your group's goals. money to your group.
issue?
Credibility: Do they A group with strong positive recognition in A respected clergyman from a local
bring exceptional your community will help bring credibility to church speaks on your behalf.
credibility? your group.
Appeal: Do they have Some groups of people have universal appeal. A poster child is used to promote an
unique appeal? If your group connects with them, it will help emotional response.
your image as well.
Network: Are they part A group that has lots of other groups in its The local chapter of the United
of an extensive, network is going to have financial resources, Way offers staff support to your
organized network? credibility, and some political power. group.
Reputation: Do they Groups with a tough reputation may The local law enforcement officers'
have a reputation for discourage opponents. union says they'll support policy
toughness? changes for improved safety.
Skills: Do they have An ally may bring technical, business, or legal Smith, Jones, & Brown's law firm
special abilities? skills to your group. donates free legal support.
Newsworthy: Are they Some groups may have a reputation or An activist group for children's
particularly connections in the media that make them rights that recently won a
newsworthy? newsworthy. If they align with you, that might significant victory offers to give
give positive media attention to your cause. your group technical support.