MODULE 3 - LESSON 1

IDENTIFY AND ANALYZE THE EXISTING PROBLEMS AND NEEDS IN THE

COMMUNITY WHERE THERE ARE BUSINESS OPPORTUNITIES

WHAT IS THIS LESSON ABOUT?

The lesson deals with the problems and needs identified in the
community where there are business opportunities.

WHAT WILL YOU LEARN?

At the end of the lesson, you should be able to:

1. conduct an environmental scanning where there are business
opportunities; and
2. identify and analyze the existing problems and needs in the
community.

LET US STUDY

Words to Study

 Environmental Scanning is any of the various techniques

through which images/information are recorded or
gathered from conditions, situations and materials in the
particular environment.
 Demography is the statistical study of human population and
its distribution.
 Individual Interest is the skill or expertise of a person.
 Technology means improved products or services.
 Resources are available money, equipment and facilities.
 Trend is a practice or interest that is very popular for a short
period of time
 Goods are products that are brought and sold in the business.
 Services are work done for others as an occupation or
business.
 Technology is the system by which a society provides its
members with those things needed or desired.
 Industrial is anything having to do with the business of
manufacturing products; excludes utility, transportation,
and financial companies.
 How to identify the needs of the community?
How would I know the needs of
our community? The initial step in identifying the
needs of the community is through
environmental scanning. This can
be done through:
 Interviews
 Sharing ideas with others
 Reading
 Observations
 Advertisement
Industrial Factors that can help identify the needs
Information in the community
-are newspapers,
technical and
business journals
that provide
techniques and
Local Specialized Skills
information on
-traditional skills of the
business
people in the
opportunities
community

Evaluation of
development plans
-developed plans which
are still possible in the
community

Technology
-are modern gadgets
which can be utilized
to identify business
opportunities
Review of old projects
in the community
-old projects may
become attractive when
market or related
production factors
have changed