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F-5413

M. B. A. (Second Semester) Examination, July 2021

(New Course)

MARKETING MANAGEMENT

Paper : MS-202

Time Allowed : Three hours

Maximum Marks : 70

Note: Attempt all questions. All question carries equal marks.

1. What is Marketing? Discuss the role of marketing in business organization with appropriate examples.

2. Explain various marketing strategies with appropriate examples.

3. Define marketing mix. Discuss 4 Ps of marketing with appropriate examples.

4. Discuss the pricing policies and strategies in detail.

5. Define rural marketing. Discuss its characteristics and scope in detail.

F-5413 [ 1 ] PTO