Horizontal Conflicts occurs in the same level of the sales channels.

Solutions:
- The company regulates and partitions market management for each agent at all levels and
sales staff
- Use a sophisticated and secure system to detect drift
- Send market monitoring to detect and handle violations, warnings and compensation claims.
- Choosing distributors carefully, choose the reliable one in order not to have difference price
between distributors.
- Exchange market information clearly with distributors and ask them to do the same.
- Quickly raise problems when you feel irresponsible.
Vertical Conflicts occurs when a manufacturer's actions disrupt the supply chain.
Solutions:
- Do a survey every period to grasp the situation early.
- Quickly raise issues when realizing anomaly in the market
- Negotiate with distributors about the market share in which they are unfairly competing.
From there, come up with reasonable solutions to equally share profits for them.
- Require distributors to provide product distribution information to retailers.
- Distributing stock to distributors in a reasonable manner so as not to lead to shortages or
excesses
Possible conflicts: Failure in training staff → Failure in the campaign → (Không ai mua) → A
rise in inventory
Solution: Invest in employee training, introduce more knowledge and use of products for
employees to better understand. Organize more promotions to push the inventory to be sold out
faster, attracting customers to buy more.

Possible conflicts: Delay

Solution: Do a survey every period to grasp the situation early. Quickly raise issues when
uncovering market share taking by distributors who do not compete fairly. Distributing stock to
distributors in a reasonable manner so as not to lead to shortages or excesses.

Possible conflicts: Speculation

Solution: Require distributors to provide product distribution information to retailers. Do a
survey in market distributing. Giving sanctions if speculation is found.