Choose a particular social issue in the Philippines today.

Design a campaign plan on

how to address this social issue to your specific audience by answering the following
questions. Write your answer on a short bond paper. 
 Social Issue: Gender Equality 
a. Who is your audience? What do they know about the issue and where are they
coming from? 
 
Answer: The audience are citizens or the civilian of a particular nation. There are some
citizens that are very knowledgeable about the Gender Equality, however there are
some individual that knows a little to nothing about the issue Gender Equality. Several
citizens have their own perspective, and some have similar opinions that let them to
have common ground to each other. Some individual think that Gender Equality is an
that needs to be focused by the Government, some may think that Gender Equality is
an inanimate issue, which is created by some overthinker. Furthermore, there are some
individual who are expert or professional about this issue such as politician in which
their beliefs or perspectives about this issue are very essential in the development of
the nation and their opinions could be a solution to this particular social issue which we
often encounter and hear in the Philippines today.   
 
b. What is the purpose of your campaign plan? What do you want the audience to
do? 
Answer: The purposes of my campaign plan are to inform, persuade, and to describe.
Firstly, the purpose of my campaign plan is to inform, because there are people who
have little understanding or literally doesn't have knowledge about it, so I think that this
is a very important issue to be discussed on a campaign, since there are people who
managed to suicide because of the act of bullying they have encountered in life, they
have the experience prejudgment, whenever they go to school, parks or any other
public places. Secondly, the purpose of my campaign is to persuade, I chose
persuasion because I want to persuade other people who discriminate their fellow
citizen, I want to show them why they must stop their act of judgmental, their natural
attitude of being a bully. In addition to this I also  want to counsel them because I know
that their attitude have reasons on why their characteristic become. Lastly, I want to
describe the consequences of both being the person who have been judge by their
gender and the one who judge the other people.  
 
 
c. How will you write your message to your audience to influence their action? 
Answer: I will write my message to my audience for them  to be influenced in the way
that they and I can relate with, because I believe that conversation becomes more
interesting if both of you, the sender and the receiver interact with each other and have
same niche or common grounds. Furthermore, I will also write it in anecdotal form, for
them to easily focus on my campaign, because I know that there are some that don't
want those long, boring or things that are not entertaining.  
  
d. What medium or combination of medium are you going to use? Why do you want
to use this medium or combination of medium? 
Answer: The medium or combination of medium I am going to use are Print media,
Broadcast media and New media. 
I want to use all of these media because I want to make sure that I will make my
campaign to reach my goal in a widest dissemination, since we all know that each of
these media have their own pros and cons, hence I think it is very essential to use all of
these media, knowing the fact that there are different types of person, some preferred to
use print media, some preferred to use broadcast media, and the other prepared to use
the new media. Majority of the individual nowadays preferred new media, because they
think it is the easiest and fast way to gather information, but I pursuit on the
understanding of all the people not only the vast majority, as in all of the people I want
to reach, for them to become knowledgeable about this issue.