Lean Canvas Designed for: EMA Project Designed by: Group 12 Date: 24-01-2021 Version: 1

Problem Solution Unique Value Proposition Unfair Advantage Customer Segments

1. Long waiting Times
2. Very little transparency on
prices and timings
3. Little knowledge about the
labs/clinics nearby
1. Easily find all the nearby Brings down the waiting time The network developed with Middle Aged and Old aged
clinics. from hours to seconds labs through exclusive contracts people in tier-1 and tier-2 cities
2. Booking the services in the
available time slot thereby
reducing the waiting time.
3. Reduce the burden for clinics.

Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters

1. Consulting the lab/Clinic No of hospitals/clinics = Zomato for lab services Online website and Mobile Working Population who are
through Website/phone and onboarded application. busy with their work and want
booking an appointment. No of customers onboarded some flexibility in medical
2. Visiting the clinic early No of repeat customers services.
morning and booking an
appointment.
3. Websites like pharmeasy,
practo for basic services like
blood sample collection from
home

Cost Structure Revenue Structure

Revenue Sources–
Fixed Costs- Website and app development, Hospital/Clinic Onboarding Commission from clinics
Customer Onboarding Costs (Marketing, promotions, etc) Transaction costs
Convenience fees

Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0