RPA: Rocket

Fuel for MSPs

Get Leads and Grow
Subscription Revenue
Introduction
The current MSP market has evolved tremendously from the early 2000s, when remote management of computer
systems led to the emergence of managed IT services. This followed earlier services models such as System Integrators
and IT consultants that served small to midsize enterprises (SMEs) and helped manage the growing complexity of their
IT environments. As businesses embark on their process automation initiatives, MSPs have increasingly become an
attractive option for delivery of robotic process automation (RPA) services. MSPs can implement RPA for SMBs at lower
cost and risk to the business compared to developing these capabilities internally.

While some MSPs have been providing RPA solutions to the large enterprise segment, there is less room for growth in
that space. Conversely, there is a huge opportunity for MSPs to provide RPA services to small and midsize enterprises.
This aligns with healthy growth of managed services in the SME segment generally. In fact, in 2020, US-based SMEs’
spending on MSP services grew by 15%.

In addition, Gartner predicts almost 20% growth for Robotic Process Automation (RPA) next year. Reducing
operational costs, improving workforce productivity, and reducing IT costs are among the top priorities of SMBs.
RPA is ideally suited to helping businesses address these priorities. And, MSPs can efficiently deliver RPA services
to these companies, allowing their clients to focus on their core business functions.

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Grow your MSP subscription-based ARR
with RPA-as-a-Service
MSPs that utilize a subscription-based model for their managed services are able to build long-term and profitable
relationships with their clients. With a project based model, MSPs must constantly work on customer acquisition
to earn revenue. Even losing a few clients can be a setback for them. But a subscription-based model offers
predictable revenue streams.

RPA services are no different MSPs can offer RPA-as-a-Service on a subscription basis. RPA-as-a-Service for the SME
market is a powerful strategy for MSP business growth. Subscription-based pricing model lowers the entry barriers and
attracts more customers because they get immediate access to your RPA services at affordable prices. Grow your MSP
subscription-based monthly or annual recurring revenue (MRR or ARR) with mid-market and SMB sales leads.

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Choose the RPA vendor with
the right license model
The traditional licensing model, where the RPA vendor’s customers (MSPs in this case) must pay upfront costs as well
as ongoing bot licensing fees, works well in the enterprise market. But, this is much less attractive in the SME segment
where MSPs may have many clients and need to deploy a much larger number of bots. A better model for SMEs is one
where the RPA vendor’s customers pay only for the bot development platform and the orchestrator that deploys and
manages the bots. In this model, there are no bot licensing fees paid to the RPA vendor. This allows MSPs to introduce
their own licensing models and lower the entry cost for their clients.

MSPs can build a highly profitable recurring revenue stream by selling RPA managed services subscriptions
to their clients.

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How the ElectroNeek
partnership works

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Build strong process discovery/task
mining capabilities
As businesses start thinking about automation, they may not be able to clearly identify the processes that should be
automated. Here, MSPs can assist them in identifying and describing the best candidates for automation with the help
of process maps. MSPs may also suggest workflow improvements as well as find and remove bottlenecks.

Automated tools can help MSPs acquire an understanding of the business process to be automated without interviewing
their client (the business). Building strong process discovery capabilities allows them to visualize the processes from
end to end a lot faster. It helps speed up business process documentation, locate bottlenecks and deviations, and
identify discrepancies due to an accurate and deeper understanding of the processes.

While process discovery offers a comprehensive overview of the business processes, task mining focuses on process
optimization. It looks closely at a particular process and helps collect and understand the front-end data or user
interactions to execute a step of a single process, for example. MSPs need to build these capabilities, as both process
discovery and task mining are essential for driving high-level business outcomes– improved operational efficiency and an
accelerated automation journey for their clients.

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Grow your MSP business in
the small to mid-market segment
MSPs have become increasingly important for mid-market and small companies as managed services are a time
and cost-effective option for implementing new technology solutions like RPA. Fundera estimates there are roughly
30.2 million small businesses in the U.S. (firms with fewer than 500 employees). Even if we estimate conservatively,
this market is an outstanding opportunity for MSPs due to its sheer size. The SME market segment is ripe
for RPA services which MSPs are in the best position to deliver. Here, a subscription-based model, similar
to other managed services that MSPs are already providing, makes the most sense.

ElectroNeek’s partnership model, where MSPs define their own bot licensing fees, enables MSPs to rapidly scale their
RPA services to the SME market and achieve a higher ROI.

The ElectroNeek team has worked with businesses in many sectors, and we are ready to help our partner
MSPs grow their RPA business and build multiple, highly profitable revenue streams.

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Partnering with ElectroNeek
means MSPs have:
• RPA sales leads that boost new customer acquisition.
• Opportunity to build recurring revenue from bot licenses.
• Access to industry-leading RPA low code / no code products that make it easy to build and manage bots.
• Co-selling and co-marketing support to help you quickly ramp up your RPA service business.
• Online academy, knowledge base, and training to get up to speed fast.

If you would like to know more about how ElectroNeek can support your RPA-as-a-Service business, book a demo.

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CONTACT US
San Francisco, CA
CORPORATE HEADQUARTERS
611 Gateway Blvd Suite 120,
South San Francisco, CA
United States
94080
New York, NY +1 (650) 600-9550
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NY, United States sales@electroneek.com
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