UNLP Facultad de Periodismo y Comunicacién Social Comunicaci6n en Organizaciones e Instituciones Catedra IT Cuerpo Docente Prof. Titular: Maximo Bontempo Prof. Adjunta: Paula Gonzalez Ceunick Prof. JTP’s: Maria Gladys Mathieu Javier Carou TEXTO: Kreps, Gary. La comunicacién en las organizaciones. Capitulos 3 y 4. Addison-Wesley Iberoamericana. 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