MCO 710 FALL 2019 COURSE SCHEDULE

DATE TOPIC(S) ASSIGNMENTS

WEEK 1,  Why do research? Babbie, Chapters 1, 2 and 4
AUGUST 27  Ways of knowing Wimmer and Dominick, Chapter 1, pages 1-25; 31-32
 The scientific method Pew Research Center “The State of the News Media” methodology
 Steps in the research https://www.journalism.org/2019/07/23/state-of-the-news-
process media-methodology/
 Evaluating statistical Handout: How to do a literature review
studies Babbie, Chapter 17
 Why we do literature DUE: COMPLETE THE ACADEMIC INTEGRITY ASSIGNMENT BY
reviews 11:59 P.M. ARIZONA TIME, FRIDAY, SEPTEMBER 6, 2019. (The
assignment is on the class Canvas site)
WEEK 2,  Ethical practices in Stanley Milgram, “The Perils of Obedience” (PDF on class Canvas site)
SEPTEMBER 3 research Commentary Magazine critique of Milgram's article
https://www.commentarymagazine.com/articles/obedience-to-
authority-by-stanley-milgram/
Babbie, Chapter 3
Wimmer and Dominick, Chapter 3
The Problem Isn't Cambridge Analytica: It's Facebook
https://www.forbes.com/sites/kalevleetaru/2018/03/19/the-problem-
isnt-cambridge-analytica-its-facebook/#e7fca5458a5b
DATE TOPIC(S) ASSIGNMENTS
WEEK 2,  Ethical Practices in Ethics of Social Media Research: Common Concerns and Practical
SEPTEMBER 3 (cont.) Research Considerations
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3942703/

Facebook data: why ethical reviews matter in academic research

https://theconversation.com/facebook-data-why-ethical-reviews-
matter-in-academic-research-94205

Video: “Three Identical Strangers” Available on streaming services and

Amazon, etc.

DUE: Research proposal introduction and problem statement.

DUE: COMPLETE ASU’S GROUP 2 (SOCIAL AND BEHAVIORAL) HUMAN

SUBJECTS TRAINING BY 11:59 P.M. ARIZONA TIME, FRIDAY,
SEPTEMBER 6, 2019.
DATE TOPIC(S) ASSIGNMENTS
WEEK 3,  Qualitative Research Wimmer and Dominick, Chapter 5
SEPTEMBER 10  Ethnography Yin, Robert K. Case study research: design and methods, 4th edition,
 Guest speaker 2009. ON RESERVE AT ASU DOWNTOWN LIBRARY (BASEMENT OF
Dr. Mary Feeney UCENT-ONE BUILDING SOUTH OF CRONKITE)
Babbie, Chapters 10
Schensul, Schensul and LeCompte, 2nd edition. 2013. Chap 4 in Essential
Ethnographic Methods, Alta Mira Press. pp. 83-111 (PDF available on
Blackboard in course documents)
Dewalt and Dewalt. (2002). Chapters 1, 2, 3, and 4 Participant
Observation: A Guide for Fieldworkers. Alta Mira Press. pp. 1-82. (PDFs
available on Blackboard in course documents)
DATE TOPIC(S) ASSIGNMENTS
WEEK 3,  Experimental Research Babbie, Chapter 8
SEPTEMBER 10  Guest Speaker Wimmer and Dominick, Chapter 9
(cont.) Dr. Syed Ali Hussain Thorson, E., Wicks, R., & Leshner, G. (2012). Experimental methodology in
journalism and mass communication research. Journalism and Mass
Communication Quarterly, 89(1), 112-124. Retrieved from
http://login.ezproxy1.lib.asu.edu/login?url=https://search-proquest-
com.ezproxy1.lib.asu.edu/docview/1026663027?accountid=4485
Leshner, Glenn. (2014). The Basics of Experimental Research in Media
Studies. 236-254. 10.1002/9781444361506.wbiems181.
Andrea Miller, “Watching Viewers Watch TV: Processing Live, Breaking,
and Emotional News in a Naturalistic Setting,” Journalism & Mass
Communication Quarterly 83 (autumn 2006): 511–29.
Hussain, S. A., & Lapinski, M. K. (2017). Nostalgic emotional appeals for
smoking prevention. Communication Research Reports, 34(1), 48-57.
Hussain, S. A., & Duerig, M. (2019). Heartwarming vs. Heartbreaking
Nonprofit Advertisements on Facebook. What works for Audience
Engagement? Manuscript under-review for publication.

DUE: INTRODUCTION/PROBLEM STATEMENT, BY 11:59 P.M., ARIZONA

TIME, FRIDAY, SEPTEMBER 13
DATE TOPIC(S) ASSIGNMENTS
WEEK 4,
SEPTEMBER 17  Content Analysis Babbie, Chapter 11, pg. 323-334
 Guest Speaker Wimmer and Dominick, Chapter 6
Dr. Monica Chadha Chadha, M. and Harlow, S. (2018). Bottomlines and deadlines:
Examining local news startups’ content across different revenue-earning
sites. Paper presented at the International Communication Association,
May 24-28, Prague, Czech Republic. PDF available on class Blackboard
site.

 Survey Research Stephen Lacy, Brendan R. Watson, Daniel Riffe, and Jennette Lovejoy
 Guest Speaker Journalism & Mass Communication Quarterly Vol 92, Issue 4, pp. 791 –
Dr. Sada Reed 811 First Published September 28, 2015
http://journals.sagepub.com/doi/pdf/10.1177/1077699015607338
Babbie, Chapter 9
Wimmer and Dominick, Chapter 7
The Future of Survey Research NSF White Paper
https://www.nsf.gov/sbe/AC_Materials/The_Future_of_Survey_Researc
h.pdf
Reed, Sada. “I’m Not a Fan. I’m a Journalist:” Measuring American
Sports Journalists’ Sports Enthusiasm.” Journal of Sports Media, vol.
13, no. 1, 2018, pp. 27-47. Project MUSE,
doi:10:1353/jsm.2018.0001
DATE TOPIC(S) ASSIGNMENTS
WEEK 5,  Audience Roger Cooper Ph.D. & Tang Tang Ph.D. (2009) Predicting Audience
SEPTEMBER 24 Engagement Exposure to Television in Today's Media Environment: An Empirical
 Guest Speaker Integration of Active-Audience and Structural Theories, Journal of
Dr. Jacob Nelson Broadcasting & Electronic Media, 53:3, 400-
418, DOI: 10.1080/08838150903102204
Nelson, J. L., & Taneja, H. (2018). The Small, Disloyal Fake News
Audience: The Role of Audience Availability in Fake News Consumption.
New Media & Society
Jacob L. Nelson & James G. Webster (2016) Audience Currencies in the
Age of Big Data, International Journal on Media Management, 18:1, 9-
24, DOI: 10.1080/14241277.2016.1166430
Jacob L. Nelson (2018) The Elusive Engagement Metric, Digital
Journalism, 6:4, 528-544, DOI: 10.1080/21670811.2018.1445000
Jacob L. Nelson. (2018) The Audience Engagement Industry Struggles
with Measuring Success. Columbia Journalism Review, April 30.
https://www.cjr.org/tow_center/audience-engagement-industry-
struggles-measuring-success.php
DUE: ANNOTATED BIBLIOGRAPHY AND LIT REVIEW DRAFT #1, BY 11:59
P.M. ARIZONA TIME, FRIDAY, SEPTEMBER 27
WEEK 6,  Legal and Policy “Principles to Preserve and Protect an Open Internet” Internet
OCTOBER 1 Research Association Policy paper https://cdn1.internetassociation.org/wp-
 Guest Speaker content/uploads/2017/06/InternetAssociation-Open-Internet-
 Dr. Traci Morris Principles-Full.pdf
Hersh, Adam. 2017. “Slowing Down the Presses: The Relationship
Between Net Neutrality and Local News” The Center for Internet and
Society http://cyberlaw.stanford.edu/files/publication/files/20171208-
NetNeutralityandLocalNews_0.pdf
DATE TOPIC(S) ASSIGNMENTS
WEEK 7,  Media Economics Chapter VII “The Process of Creative Destruction,” in Schumpeter,
OCTOBER 8 Research Joseph A. Capitalism, Socialism and Democracy, George Allen & Unwin,
Ltd., London (1994) (orig. 1 publ. 1942).
Creative Destruction or Just Destruction How will Journalism Survive in
the Internet Age. Opening remarks, FTC Workshop
https://www.ftc.gov/sites/default/files/documents/public_statements/
creative-destruction-or-just-destruction-how-will-journalism-survive-
internet-age/091201newsmedia.pdf
Bum Soo Chon, Junho H. Choi, George A. Barnett, James A. Danowski &
Sung-Hee Joo (2003) A Structural Analysis of Media Convergence: Cross-
Industry Mergers and Acquisitions in the Information Industries, Journal
of Media Economics, 16:3, 141-157, DOI: 10.1207/S15327736ME1603_1
Michel Dupagne & Paul D. Driscoll (2010) Comparison Between Early
High-Definition Television Owners and Non-Owners, Journal of Media
Economics, 23:4, 216-230, DOI: 10.1080/08997764.2010.527226
Martin A. Koschat (2012) The Impact of Movie Reviews on Box Office:
Media Portfolios and the Intermediation of Genre, Journal of Media
Economics, 25:1, 35-53, DOI: 10.1080/08997764.2012.651063
DUE: LITERATURE REVIEW DRAFT #2, BY 11:59 P.M., ARIZONA TIME,
FRIDAY, OCTOBER 11

WEEK 8, FALL BREAK

OCTOBER 15 NO CLASS
DATE TOPIC(S) ASSIGNMENTS
WEEK 9,  Conceptualization, Wimmer and Dominick, Chapter 1, pgs. 25-30 and Chapter 2
OCTOBER 22 Operationalization and Babbie, Chapters 5 and 6
Measurement DUE: LITERATURE REVIEW DRAFT #3, BY 11:59 P.M., ARIZONA TIME,
 Indexes, Scales and FRIDAY, OCTOBER 25
Typologies
WEEK 10,  Sampling and Wimmer and Dominick, Chapter 4
OCTOBER 29 Probability Babbie, Chapter 7
Nielsen Newswire
“Sampling is the Key to Representative Person-Level
Measurement.”
https://www.nielsen.com/us/en/insights/2019/sampling-is-the-key-
to-representative-person-level-
measurement/?utm_source=sfmc&utm_medium=email&utm_campaign
=newswire&utm_content=7-24-19
K. Hazel Kwon, J. Hunter Priniski & Monica Chada (2018). Distentangling
User Samples: A Supervised Machine Learning Approach to Proxy-
population Measures, 12:2-3, 216-237, DOI:
10.1080/19312458.2018.11430755
DUE: SCALE CONSTRUCTION BY 11:59 P.M., ARIZONA TIME, FRIDAY,
NOVEMBER 1, 2019
WEEK 11,  Measures of Central Babbie, Chapters 14 and 16 (pgs. 450-456)
NOVEMBER 5 Tendency and Wimmer and Dominick, Chapters 10 and 12
Dispersion DUE: SAMPLING ASSIGNMENT BY 11:59 P.M., ARIZONA TIME, FRIDAY,
 Summarizing and NOVEMBER 8, 2019
Displaying Data
DATE TOPIC(S) ASSIGNMENTS
WEEK 12,  Correlation, Prediction Babbie, Chapter 7, pgs. 190-194
NOVEMBER 12 and Probability DUE: METHOD AND LEVELS OF MEASUREMENT PAPER BY 11:59 P.M.,
ARIZONA TIME, FRIDAY, NOVEMBER 15
WEEK 13,  Regression and Wimmer and Dominick, Chapter 11 and Chapter 12, pgs. 331-338/
NOVEMBER 19 Hypothesis Testing Babbie, Chapter 16, pgs. 456-460
DUE: CORRELATION AND REGRESSION BY 11:59 P.M., ARIZONA TIME,
FRIDAY, NOVEMBER 22, 2019
WEEK 14,  Textual Analysis and Babbie, Chapter 11, pgs. 334-350,
NOVEMBER 26 Using Existing Data and Merja Mahrt & Michael Scharkow (2013) “The Value of Big Data in Digital
Statistics Media Research,” The Journal of Broadcasting and Electronic Media, 57:1,
 Guest Speakers (TBA) 20-33, DOI: 10.1080/08838151.2012.761700

WEEK 15,  Research Presentations

DECEMBER 3
FINAL EXAM WEEK  NO CLASS RESEARCH PROPOSALS DUE 11:59 P.M., ARIZONA TIME, FRIDAY,
DECEMBER 6 DECEMBER 6, 2019