The designer follow the rules to create an effective and

attractive composition. The fundamental principles of

design are Emphasis, Balance and Alignment, Contrast,
Repetition, Proportion, Movement and White Space.
Design differs from art in that it has to have a purpose.It
has the elements, or principles, of visual design include
Contrast, Balance, Emphasis, Movement, White Space,
Proportion, Hierarchy, Repetition, Rhythm, Pattern,
Unity, and Variety. These principles of design work
together to create something that is aesthetically
pleasing and optimizes the user experience. It's a
perfect website for me sir....