DESIGN PORTFOLIO Vishwanath bhe@gmail;com Vishwanath B H ‘91 7292023092 A May 2020 ABOUT ME Design approach follow design process based on the problem statement and project requirement/phase, considering the devices - Web, Android, iOS, tablet. I'm a users’ advocate when it is profitable to the business. | work in sprints and plan design at least a sprint ahead of development. Double diamond method Designing the right thing Designing things right Synthesis Ideation Kk Implementation Research é \ intention User cepts, Wireframes, Prototyp: ompgtitive analysis iterate, validate \ \ Lo Experience I have worked on both Enterprise/B2B and Consumer/B2C products. I'm experienced in following and contributing to a defined design language/library at MNCs and designing from scratch at start-ups. Successfully delivered projects ranging from Web & Mobile apps, VR apps, CMS based Enterprise products, E-commerce, Internal Analytics Dashboards. Gs5re OrIzorRT Incture EsKoe WORK Sabre Senior UX Designer : Design Projects and Design Strategy July 2018 - Present A Recent Project : Reservation Management Tool (RMT) Problem Statement and Goal 1, Design a Reservation Management Tool - Enhance the existing informational Tape chart that shows Reservations in a Room vs Date Matrix to full fledged tool 2. Design Day-Use feature as a part of RMT 3, Goal : 80% of Limited Service Hotels subscribe and 30% increase in Bookings in 3 months. Personas : Front Desk Agent, House Keeping Manager, House Keeping Staff, Hotel Guests Durati : 15 Days Deliverables : A Study explaining the problem and solution followed by Visuals and Prototypes. Effort : Problem was assigned to me and | worked with all the stakeholders for feedback and approvals. 4. RMT Design Approach 1. Start with focused Usability Study of Tape Chart - To understand if it is used well or users are working around to replace it. It is important to learn this before empowering it to become the main tool 2. User Research and Competitive Study - To discover affordances needed and Corresponding signifiers. The questionnaire was based on the Design Drivers of the persona, Front Desk Agent. Competitive Study helped me save a lot time and not reinvent the wheel, it also enabled me to design differentiators in the market. 3. Ideation and White-boarding with Product Management, 4, Wire-framing, Ul, Prototype testing was done along with Day-Use. Usability results : Done Remotely from India with users/participants in DFW facilitated by another Research! 1. | observed that users used it only for informational purpose, to see a Room vs Date Matrix, mainly to see availability and Room status and went back to ‘Create Reservation’ page to create reservations, and to Guest Records to modify, cancel reservations, Check-in guests. 2.Although Room Status was visible in the chart users couldn't use that information to create reservation, or assign a room to a reservation because there was no direct action. Research Results : Research done on site, Hotel Super 8 by Wyndham Grapevine/DFW Airport Northwest. 1. Users could make more strategic decisions from RMT than Guest Records, RMT is a great addition in torms of reservations strategy/Management while Guest records are for more low level details of an individual reservation 2. The RMT concept was easier for users to perform actions like assigning rooms, modifying reservation dates, accessing rooms. 3. Competitors, who had no legacy systems, used interactive technology to differentiate. 2. RMT Day-Use My Approach 1. Started with User-Research and it was based on the Day-use requirements, Persona Design Drivers, understanding current mental model (Yes, the Rooms were currently sold for Day use for testing at Hotel but were not priced or digitised } 2. Followed by a competitive study to understand how the problems were already being solved in the market (I make sure no efforts are wasted by reinventing the wheel) in same segment and other segments. It also helped us design differentiators to have a competitive edge. 3. Ideation and White-boarding with Product Management 4. Wireframes, UI and Prototype was done along with rest of Tape Chart Design Research Results 1. Hotels could make more revenue if Day-Use offering was sold and priced separately. 2. The Hotel operation efficiency would be a lot better if the bookings were known at least a day before to House Keeping, hence online booking and house-keeping scheduling ability was important 3. Day-Use could be offered when there is a late arrival by Night-Stay booking or when there are no Night-Stay bookings and Hotel could make money by Day-Use 4. To efficiently navigate both the scenarios in point above it is very important to predict Night-Stay Bookings and handle walk-ins for Night-Stay in accordance with an already booked Day-Use 5. The bookings should also consider the Room cleaning cost vs Day-Use cost and also make sure House keeping can manage frequents room-cleaning - Fixed slots or one day Day-Use Paint Points (Ideas from Pain-points) derived from Usability and Research 1. Navigation for Reservations overview Lot of back and forth between Tape Chart, Guest Board, Guest Record pages for Basic Actions Reservation Information (Data, status) at a glance, clutter free Finding a Reservation by Data and Guest Name Day-Use Multiple Day-Use Drag and Drop Interaction Moueen 1. Ide ion and Whiteboarding with Stakeholders Information Architecture : Getting the Structure and Hierarchy right and aligning with Business ¥ ‘ View / Modify Reschedule New Reservation Check-in /Out fice bare Guest Record Page Customer/User Journey : User phases and actions RMT Create Reservation / v Reserved Reservation [DY Assign Room / In-House ______», Checked-Out 2. Prioritisation with Product management and Development Leads : Prioritising the ideas/painpoints with Business and Technology. Painpoints are plotted accordingly. Differentiators | P2 al No Brainers 5] [3] [4] Impact Performance Enhancers Unwise Ideas 3.Sketching and Wireframing P1 Create a Reservation : Armed with IA and User Journey now | start tackling Interaction and Interface. At this point I'm aligned with Business. P1 Guest Search P3 Date Navigation : Making sure user has a way to find 'Today' and is able to search for a reservation based on Guest Name, and the same search interaction is used (plugged) in rest of the product pages. Tne atinay enn som “Taoy Morin nad 2 sou ay 117 P1 Reservation Card Interaction P2 Multiple Day-Use and Action on Side-Bar Reservation information (2) X Stay Dates Sun, Sep 09 (Dayuse) Vinca Vege Flere 24 26. a ‘VIEW RESERVATION Vincent Vega Reservation Status Reserved uest 1 Ad and? Children Room 121 (waa) Rate Pian Packt P1 Reservation States, Icons and Colors : Yosvmot ahs Cpe Non Disclosure Agreement ors = ; els: [. = = Rizort - A Luxury Travel Company Product Designer June 2017 - June 2018 Travel user experience - Travel phases and corresponding products Dream User dreams about travel by visual cue - immersive story telling, quasi immersive media, travel information, social media Virtual reality apps, Web 360 site, Social media Plan and Book User plans travel. Chooses destinations, places, activities, experiences based on dream and budget. Plans itinerary, day wise, activity/experience scheduling, Web and mobile site Experience and Share User on travel - arrival experience design. Checks into hotel - welcome experience. Engages in activitis/ experiences/tours. Shares experiences and provides feedbacks. Android and iOS App, Social media Persona Mr. and Mra. Smith Sota family 0 and 27 year old, 42yoar old husband, 39 yoar old wie, 10 year old kid California, US Tokyo, Japan ‘Work - Business and Science Travel ~ Average travellers, once or twice a year yon = Newly wed an Honeymoon Reason - Family vacations Romantic, Qutdaors, Rejuvenation, Culture and History Experience « Family Culture and Watory, venation, Nature and toch - Savy (9/10) Social macia and tech - medium (6/10) Pain points - Pain points Disconnect betwaen and cscovery and plan phases Finding relovent destinations and experiences Not so vivid vinual iden of stays, experiences Yalue for meney guarante Less personalization options Travel hasles (On travel anc srval aeistance (On rave and artva assistance Millenia! friends group (S members) 28-32 year olds L Work - Technology, Finance, Eateepreneuts Travel ~ Average travellers, ence or twit Reason - Family vacations Experience - Family Culture and History, Rejuvenation, Nat Social macia and tech - medium (6/10) Pain points - Comfort and contol and independence Yalue for meney guarantee Travel hale Local atsistance yoor User segment -Can afford $2000/person week 1. 25 -35 year old couples. Primary segment(Honeymooners } -Mainly from US , Europe , Austraila, 2. 35 - 45 year old couples (Family, couples) Japan 3. 25 - 32 groups (friends , corporate ) 1, Dream - VR apps, Android Samsung gear and Oculus Go Destination home screen - Bali 2.Plan and book - Web/mobile site Discover Reasearch 1.Intercept interviews - | interviewed people in different phases of travel, at workplaces, social events, already on travel at destinations and hotels. Result was clear segmentation 2.nterviews and survey - Selected people were interviewed and surveyed Result was pain points, goals, user journeys, user flows. 3.Bali tourism data since 2008 Result was patterns in vacation duration, demographics, geography. Competitive analysis Studied the features and experiences provided by competitors. Did usability study with the help of selected users by running user journeys and recorded pain points, frustrations. stridetravel andrewharper Luxuryretreats DEFINE User journey iscover @ uae Socal media (sian\—3 trom various Emails Fst Reteences lectins Bull fom xratch — Intent based suggestions EXPLORE Explore site and get to know the cel “ pinoy prac sees Customizations nerary building tent ven interests Hotaa Aatvtes/experienceRperience diven use Realization of nead for prosuct.servies, Uti elavent information for user needs Choose destination Filter ond sort based on travel Intent and coreeponding Build your collection fom scratch Choose a Collections with hotel/etays, activities and —_——— x . Web Site Destination landing - Planning and booking pages User chooses hie travel intents, based on intent user ie given a set of interests to choose, Based on thie info, date and guest details the collections, hotels, experiences are fitered. User then has two ways to bud his trp 1. 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(han ae Tous hung Le Fs Crna Tos ‘et0jpenen st0Qipenon stonpenon hae gy hae tay & 3.Experience and Share - Concierge app, your travel companion. Android and iOS Onboarding Sereens “Tips Listing poge Concierge Your trips ook a eventing Ba Mer 20%0Msr 907 Expres 66 Tass 9 Weary Peso al Ah Uunets Trp Dewails Page etree Day 1 ek Trace iat Veto ator Ba Kite tying by Veeoy Resort Bah so Detail Day 2 Tet oye Day 3 raced en Xie yng by Viceroy Resort a SPIE tiem Stay Listing ay Y ¥ Det Terrace Vila Stay details Page “Terace Vila at Voerpy Reser Gal Name John Doe 3 Guess rom Fob 14 2018 to Feb 18.2010 Features 48 Acoomadates2 2 Twinbed © Poolvew —— G] 1800sam ‘stay Resort Bal Fectves wn Y win bar ©) Saetoce Delux Terrace Vila Let's talk Thank you +91 7892033892 vishwanath9 1bh@gmail.com