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Biological Factors
SOCIAL LEARNING
A third kind of learning is social learning, which is learning based on observing
the behavior of others as well as the consequences of that behavior.
Because this learning takes place by observing others, it is also referred to as
vicarious learning.
Albert Bandura conducted some of the most important research on social
learning.
One example of this research involved having children watch films of adults
beating up and inflatable clown doll called Bobo.
When the children were allowed to interact with similar dolls, those who
observed the adults acting aggressively tended to attack the doll, while those
who saw the adults ignore the doll did not tend to act aggressively. This
illustrated the power of modeling in effecting changes in behavior.
Four conditions must be met for observational learning to occur.
o First the learner must pay attention to the behavior in question.
o There must be retention of the observed behavior, meaning that it must
be remembered.
o There must be a motivation for the learner to produce the behavior at a
later time.
o Finally the potential for reproduction must exist, that is, the learner
must be able to reproduce the learned behavior.