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BRAINSTORMING

GAIA :
Gaia is the God of Earth in Greek mythology, depicted as a woman, a mother,
nurturing humans, animals, plants, etc. to live side by side in perfect harmony. To us Gaia
represents our ambition to create a better world with products that don't harm mother nature,
that strives to better humankind, protecting them from destroying themselves from the
disease every human has, Greed.

This Brainstorming session was followed by 7 participants, consisting of 5 team member, and
2 external member to deliver some fresh perspective about our case product
Role of team member in the brainstorming:
1. Valdy Dewangga as Moderator
2. Fakhri and Ashfa as writer
3. Remaining team members as content/idea generator

This brainstorming is in a duration of 40 - 60 minutes

Which in this session is consisting of 4 stages:


1. Brainstorming Preparation
2. Brainstorming Facility
3. Selecting Promising Ideas
4. Sketch to Think

1. PREPARE FOR BRAINSTORMING

● Topic : Wood Pellets


● Place : Google Meet
● Tools : Miro.com and Google Docs
● People : 5 team members & 2 people outside of the group
● Time : 40-60 Minutes
2. FACILITATE BRAINSTORMING
● Facilitator : Valdy Dewangga
● Topic : Wood Pellets
● Rules :
❖ Defer Judgement
❖ Encourage Wild Ideas
❖ Build on the ideas of others
❖ Stay focused on topic
❖ One conversation at a time
❖ Be visual
❖ Go for Quantity

● Link Tools :
https://miro.com/welcomeonboard/cjExVkljeEVGTkNKM3dQMjEyWlhyWUJEeTR
hVkF0NE9GemdINmVJSmZxc09CUDhVWmJ2WFYwSFRnV0pMT21jNHwzMDc
0NDU3MzYwMTY0NjAwNzMy?invite_link_id=886068624142

● The brainstorming result

3. SELECT PROMISING IDEAS

● Cluster the Ideas


● Vote favorite ideas

● Discuss the Results


From the three best ideas, we already choose to discuss those three ideas and
turn them into two categories. The first category is moisture absorber and the next one
is scented wood pellets.

4. SKETCH TO THINK
● Pick an idea
Two categories. The first category is moisture absorber and the next one is scented
wood pellets.

● Expand the idea


So in order to make our ideas into reality we need to collaborate with local
companies. For the wood pellet as a moisture absorber we will try to work together
and do more brainstorming sessions and also research about the product. For the
scented wood pellets, both scented cat litter and scented wood pellet for the fireplace
we will meet with representatives from glade. As we know that glade is a leading way
to make good scented products.
The timeline approximately for this new wood pellets variant if everything is
on schedule is about two to three month from now.

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