Question 1: What country has the second largest cosmetics market in the Middle East?

Bahrain

Saudi Arabia

Iran

Israel

Question 2: Bad data = _________________________________

Bad decision making

Complex questions

Skepticism

Literacy issues

Question 3: ______________ research includes insights that may or may not support the
quantitative research completed.

Descriptive

Qualitative

Correlation

Triangulation

Question 4: According to Unisys Corporation, a broader scope of research is necessary in foreign

markets and includes all of the following except:

Overview of market conditions

Climate change

Cultural, sociological, and political climate

Competitive situation

Question 5: When coping with disparities in foreign data in Chapter 8, if you lack high degree of
__________________________, then research findings can be distorted.

correlation

data analaysis
expert opinions

cultural understanding

Question 6: All of these are considered shortcomings faced by foreign marketers with regard to
secondary data except

amount of data

availability of data

reliability of data

comparability of data

Question 7: ________________ is a key component in developing a successful marketing strategy to

1) avoid blunders and 2) promote efficient exchange systems.

Information

Class attendance

Secondary information

Consistency

Question 8: What two countries have the best data available/gathered.

China and India

Canada and Mexico

France and Germany

US and Japan

Question 9: Which part of the international marketing research process is the most difficult.

Defining the problem and establishing the research objectives

Gathering the relevant data

Communicating the results to decision makers

Conducting Research

Question 10: What percent of languages are in danger of extinction?

Almost half

80%

Less than 10%

25%

Question 11: Which phase of the International Planning Process is about reviewing and revising?

Phase 2

Phase 3

Phase 4

Phase 1

Question 12: ______% of the companies in the US that export are small and medium sized
businesses.

97%

less than 10%

50%

None of these

Question 13: All of these are one of the four broad modes of foreign market entry, except

direct foreign investment

contractual agreements

strategic planning

strategic alliances

Question 14: In Chapter 12 what does homogenization mean?

Sameness

Diversification

Differing on quality

Nationalism
Question 15: __________________ is an important form marketing/licensing and provides and
effective blending of skill centralization and operational decentralization.

A Contractual agreement

Franchising

Being a Born Global

A Strategic International Alliance

Question 16: Which phase of the International Planning Process includes the 4Ps:

Phase 2

Phase 1

Phase 3

Phase 4

Question 17: The Share a Coke campaign is an example of applying a __________________________

to a global market.

scaled production strategy

corporate planning strategy

product development strategy

localized positioning strategy

Question 18: The following are all considered a structure of planning except:

Research

Strategic

Tactical

Corporate

Question 19: ______________ is a systemized way of relating to the future or the job of making
things happen that might not occur otherwise.

Target Marketing

Internat
Planning

Market Segmentation

Question 20: In the context of foreign market entry, ________ are long-term, nonequity associations
between a company and another in a foreign market.

contractual agreements

direct foreign investments

exporting arrangements

consortia

joint ventures

Question 21: ________ planning is conducted at the highest levels of management and deals with
products, capital, research, and the long- and short-term goals of a company.

Tactical

Personnel

Strategic

Market

Single-use

Question 22: In the context of foreign market entry, a ________ is a business relationship
established by two or more companies to cooperate out of mutual need and to share risk in
achieving a common objective without forming a separate legal entity.

joint venture

strategic international alliance

direct sales group

franchising arrangement

consortium arrangement

Question 23: In ________ translation, more than two translators are used for the back translation;
the results are compared, differences discussed, and the most appropriate translation selected.
random

back

recentering

parallel

linear

Question 24: In ________, usually a large number of respondents are asked to reply, either verbally
or in writing, to structured questions using a specific response format or to select a response from a
set of choices.

explanatory research

descriptive research

an in-depth interview

a focus group interview

quantitative research

Question 25: ________ is traditionally defined as the systematic gathering, recording, and analyzing
of data to provide information useful to marketing decision making.

Marketing reach

Marketing activation

Marketing research

Market skimming

Marketing exposure

26. Which of the following is the last step of market research process?

Effectively communicate the results to decision makers

27. Which of the following modes of foreign market entry requires the most amount of equity and
therefore, creates the greatest risk?

Direct foreign investment

28. With respect to global marketing management, the argument for market segmentation in the
1980s was framed as________

Globalization versus localization

E
A
A
Cr