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  • Plan de Exhibicion Ingles

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    ronald de la hoz
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    The document discusses a workshop on product displays and planimetry for a trade show. It defines planimetry as the layout and placement of products in a store to attract customers and motivate purchases. The document provides vocabulary related to planimetry and merchandising. It presents examples of 2D and 3D planograms showing a grid layout for a supermarket with considerations for traffic flow and emergency exits. Advantages of on-site product displays are more customer interaction and direct purchases, while disadvantages include potential theft. It concludes the importance of product placement and distribution inside stores.

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    plan de exhibicion ingles

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    The document discusses a workshop on product displays and planimetry for a trade show. It defines planimetry as the layout and placement of products in a store to attract customers and motivate purchases. The document provides vocabulary related to planimetry and merchandising. It presents examples of 2D and 3D planograms showing a grid layout for a supermarket with considerations for traffic flow and emergency exits. Advantages of on-site product displays are more customer interaction and direct purchases, while disadvantages include potential theft. It concludes the importance of product placement and distribution inside stores.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    7 views10 pages

    Plan de Exhibicion Ingles

    Uploaded by

    ronald de la hoz
    The document discusses a workshop on product displays and planimetry for a trade show. It defines planimetry as the layout and placement of products in a store to attract customers and motivate purchases. The document provides vocabulary related to planimetry and merchandising. It presents examples of 2D and 3D planograms showing a grid layout for a supermarket with considerations for traffic flow and emergency exits. Advantages of on-site product displays are more customer interaction and direct purchases, while disadvantages include potential theft. It concludes the importance of product placement and distribution inside stores.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    1

    Workshop on prepositions and vocabulary - trade show

    Johana Medellín bru

    Teacher:

    María Fernanda Cely

    Servicio Nacional de Aprendizaje SENA

    Centro de Comercio – Regional Antioquia

    Gestión de Mercados

    Ficha 2282430

    2021
    2

    INTORUTION

    With this work we are going to know some vital aspect in any point of sale is how the
    products are displayed.
    The exhibition of the products consists of the selection, placement, and presentation of the
    articles in the places of sale, so that they attract the attention of current and potential customers
    and motivate the purchase action.
    Likewise, it allows from a practical approach to take advantage of the sales space generating a
    correct circulation or flow of customers.
    From the location, the entrance, the facade, and the display cases to the lighting, the display
    furniture and the checkout boxes; Everything has to be carefully planned, knowing in detail the
    brand, the products, the prices, the client and the exhibition spaces.
    3

    1. VOCABULARY PLANIMETRY

    1. Catch: Captura

    2. Communicate: comunicar

    3. Designing: Diseño

    4. Enhance: Mejorar

    5. Fixtures: Accesorios

    6. Impulse: Impulso

    7. Ingoing: Entrante

    8. Layout: Composición

    9. Margins: Márgenes

    10. Measuring: Medición

    11. Merchandise: Mercancías

    12. Planimetry: Planimetria

    13. Planogram: Planograma

    14. Profit: Lucro

    15. Racetrack: Pista

    16. Schematic: Esquemático

    17. Shelves: Estantería

    18. Signage: Señalización

    19. Systematic: sistemático


    4

    20. Research: Investigar

    2. PLANIMETRY
    5

    3. EXHIBITION PLAN
    6

    GRID LAYOUT

    The supermarket is vertically organized to create aisles through the store for more traffic

    shoppers.

    Emergency exit points will be considered.

    Planogram 2D
    7

    ENTRY

    TOIL
    ETS
    CASH REGISTERS/ PAY CASH REGISTERS/ PAY
    POINT

    COFFEE
    SHOP
    STO
    RE
    BEAUTY
    PRODUCT/
    LADY

    Emergency exit

    Planogram 3D
    8

    ADVANTAGES DISADVANTAGES

    There is more interaction with client


    9

    Unsafety (merchandise theft)


    Purchase decision right in the store

    The product is sold more

    CONCLUSIONS

    It can be concluded that it is extremely important know the distribution or display of the products
    10

    inside a supermarket, drugstores and shops.


    since it focuses a lot on the visual and attractive part for potential clients or visitors.

    and facilitate the purchase action.

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