Customer Relationship

Atal Bihari Vajpayee

Indian Institute of Information Management
Technology and Management
Gwalior Project – CRM Strategies in Retail
Industry
Submitted To
Dr. Arun Kumar

Submitted By
Riya Shrivastava (2019MBA-24)
Rupal Barua (2019MBA-25)
Shivangi Sachdeva (2019MBA-26)
Sumit Singh (2019MBA-27)
Aayush Singh (2018IMG-001)
OUR COMPANY - TITAN
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OUR PRODUCT - WATCHES

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Marketing Mix PRODUCT | PRICE | PLACE

Product

Price

Place
SWOT analysis of TITAN
STRENGTHS WEAKNESSES
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OPPURTUNITIES THREATS
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Branding and Advertising
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CRM at TITAN

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TITAN Signet Program

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TITAN Encircle Program
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Personalization at Scale
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Omni-Channel Services
Gift-a-Smile Titan Vs COVID–19
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CSR activities at Titan
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• COVID-19 Relief
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Future Scope for Titan
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Conclusion