The Economist Style

Guide : 12th Edition

 By
The Economist
Profile Books Ltd
 Over a million copies sold

Clear writing is the key to clear thinking. So think what you want to
say, then say it as simply as possible.

That's the thinking that underpins this much-loved guide, and the
mantra for anyone wanting to communicate with the clarity, style
and precision for which The Economist is renowned.

The Economist Style Guide guides the reader through the pleasures
and pitfalls of English usage. It offers advice on the consistent use
of punctuation, abbreviations and capital letters, identifies common
errors and cliches and contains an exhaustive range of reference
material - covering everything from business ratios to mathematical
symbols and common Latin phrases. It also tackles the key
differences between British and American English.

But this is no ordinary guide to English usage. It has a wit, verve

and flair which make it much more than a simple work of reference.
Here are just some examples:

- anticipate does not mean expect. Jack and Jill expected to marry; if
they anticipated marriage, only Jill might find herself expectant.
- Take care with between. To fall between two stools, however
painful, is grammatically acceptable. To fall between the cracks is to
challenge the laws of physics.
- critique is a noun. If you want a verb, try criticise.
- use words with care. If This door is alarmed, does its hair stand on
end?
The Economist Style Guide is required reading for anyone who
wants to communicate with style.

Profile Books Ltd

Read or download the full book on

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