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Profile of Existing and Prospective Customers

This document provides a profile comparison of an existing customer base and prospective customers. Existing customers tend to be between 21 and 56 years old, from a rural or suburban location, with a lower-middle income and lifestyle that balances work, family, and health. Prospective customers are typically 25 to 40 year old urban millennials with upper middle to high incomes, who prioritize careers and shopping but also value family time. Both existing and prospective customers share interests in food, writing, and travel.

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Nicole Racoma
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1K views1 page

Profile of Existing and Prospective Customers

This document provides a profile comparison of an existing customer base and prospective customers. Existing customers tend to be between 21 and 56 years old, from a rural or suburban location, with a lower-middle income and lifestyle that balances work, family, and health. Prospective customers are typically 25 to 40 year old urban millennials with upper middle to high incomes, who prioritize careers and shopping but also value family time. Both existing and prospective customers share interests in food, writing, and travel.

Uploaded by

Nicole Racoma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PROFILE OF EXISTING AND PROSPECTIVE CUSTOMERS

EXISTING CUSTOMERS PROSPECTIVE CUSTOMERS


AGE/GENERATION 21-56/GENERATION X-Y 25-40/MILLENIALS
GENDER MALE OR FEMALE MALE OR FEMALE

DEMOGRAPHICS EDUCATION COLLEGE DEGREE COLLEGE DEGREE


UPPER MIDDLE-HIGH
INCOME LOWER-MIDDLE INCOME
INCOME
LOCATION RURAL AND SUB URBAN URBAN
FAMILY ORIENTED,
SHOPPING, WORKAHOLIC
LIFESTYLE WORKAHOLIC AND HEALTH
AND FAMILY ORIENTED
CONSCIOUS
OUTGOING, EXPRESSIVE, TECH SAVVY, OUTGOING,
PSYCHOGRAPHICS PERSONALITY FLEXIBLE AND EXTROVERT, AMBITIOUS
INDEPENDENT AND ADVENTUROUS
FOODIES, CAREER,
FOODIES, WRITING OR
INTEREST/HOBBIES TRAVELING, ORIENTED
BLOGGING
AND VLOGGING
FAMILY, KIDS, FRIENDS,
WORKMATES, PARTNERS
BEHAVIORS DINING WITH WORKMATES AND
AND SOLO DINER
PARTNERS
LOCAL RESIDENTS AND LOCAL AND FOREIGN
GEOGRAPHICS
TOURISTS TOURISTS

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