University Name: Higher Technological Institute 10th of Ramadan City

Team/Business Name: Apex Racing Team

Class (delete as appropriate): Class 2 __________
Company Strategy
Spreading entertainment by offering safe and high-performance racing experience, that attracts sight
and stimulates the desire to live the race adventure for the public, rather than illegal street races,
which lead to many accidents every year.
Targeting the kart owners and motorsports fans in the middle-east to rent or purchase our product, to
use it in custom races.
Focusing on Dubai as our first market, because it has many motorsports fans and high average
monthly income per capita, about $4000.
Apex is not only going to serve a powerful aftersales customer service, but also going to produce
luxurious cars.

Target Selling Price 42,000 $

Target Vehicle Production Cost 30,000 $
Target Production Volume (from Table 1) 35
Target Annual Profit 420,000 $
(Any other targets team has identified as critical to
achievement of strategy success)

Key Design Features Key Performance Targets

Chassis/Body Type steel tubes spaceframe Accn. 0-75 Metres 3 sec.
chassis/ Fiberglass body
Power train type Electric Lateral Accn, (g) 2.036g
Power / engine Electric motor – 50kW Fuel Economy 3.125 km/kWh
Target weight, kg 290 kg Maximum speed, km/hr 160 km/hr
Maximum speed in cornering, 49 km/hr
km/hr
Other Key Feature Other critical performance
(Team decides) targets (Team decides)

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