Market Target

Apple
 ● Age: 30-50
● Gender: focos male
● Education: post secondary
● Profession: middle class up

Demographic ● Family size: single or small

Family (1 kid, wife and
husband)
● Material status: 0-1 kid
● Income Level: 2240$ - 7000$
● Culture: interested in cameras
and good technology
 ● Continent: first world country
● Country: Europe, America,
Canada, Russia

Geographic ● Province/ state: economically

strong provinces
● City: big cities like new York
● Neighbourhood: neutral -
wealthy
● Urban/ Suburban/ rural: Urban
 ● Lifestyle: urban, clean, looser
● Personality traits: valuing
quality, interested in
technology, sometimes a bit
show off
Psychographic ● Public image: wealthy, cool,
popular, trustworthy
● Attitude towards health: sporty,
health insurance, can afford
healthy food
● Attitude towards the
environment: neutral
 ● What is the customers decision
making buying process?:
quality, sort of services, design
Behavioral ● What do they evaluate when
they buy this product?: new
images, new softwares, new
design, new services
● What is their attitude towards
the brand?: loyal