Market target

Omlet
 ● Age: 35-65
● Gender: focus on male
● Education: primary school

Demographic ●

●
Profession: farmer
Family Size: husband, wife, 3-4
kids
● Marital Status: middle class
● Income Level: 2690 - 3210
● Culture: rural
 ● Continent: part of europe,
australia, new zealand, parts of
America
● Country: new zealand, the U.S.,

Geographic Germany, italy, spain, the UK,

france
● Province/State: rural
● City: preferred country
● Neighbourhood: farms
● Urban/Suburban/Rural: Rural
 ● Lifestyle: nature, farmer
● Personality Traits: likes animals
especially pets, environment
friendly, natural

Psychographic
● Public Image: farmer or owner
of a pet
● Attitude towards health: cares
for the pets health and a clean
surrounding
● Attitude towards the
environment: very environment
friendly and likes nature
 ● What is the customers decision
making buying process?: wants
the best for its pet, wants the
cage easy to clean, cares about
the health from the animal

Behavioural ● What do they evaluate when

they buy this product?: if it is
really that good for the pet, if
the pet likes it, if the product
does everything what is
promised
● What is their attitude towards
the brand?: loyal, close and
family friendly