ASSI

GNMENTSUBMI
SSI
ONFORM 

Cour
seName:
 ManagementofOr
gani
sat
ions(
MGTO)

Assi
gnmentTi
tl
e: Sout
hwestAi
rl
inesWr
it
eup

Gr
oupName:
 I9

StudentName PGID
NandanLut hr
a 62110032
AbhishekLahi
ri 62110389
SaranshYadav 62111025
HarshChandak 62110246
Lokesh 62110253
1. Howwoul
dyoudescr
ibeSout
hwest
’sor
gani
zat
ional
cul
tur
e?Wher
edi
ditcomef
rom?

Theor
gani
zat
ioncul
tur
ecanbedef
inedbyanal
ysi
ngpur
pose,
trai
ts,
val
ues,
visi
on,
missi
onandgoal
s

oft
heor
gani
zat
ionandhowt
heywor
ktoget
her
.ForSout
hwest
,it
smai
nobj
ect
ivewast
omai
ntai
nit
s

costl
eader
shi
pinal
oss-
maki
ngai
rl
inei
ndust
ry.Ashasbeensai
dmul
ti
plet
imesi
nthecase,such

st
rat
egywasi
mpossi
blet
omai
ntai
nwi
thoutt
hesuppor
toft
hepeopl
eint
heor
gani
zat
ionandhence,

mai
ntai
ningt
hecul
tur
eoft
heor
gani
zat
ionwascr
uci
al.Sout
hwest
’scul
tur
ecanbeseenasf
oll
ows:

El
ement
s Howt
heseel
ement
swer
epr
esenti
nSout
hwestcul
tur
e

Pur
pose 1.Get
ti
ngt
hemosti
ncompet
it
iveadv
ant
agef
rom i
tsownpeopl
e

2.Makesout
hwest
’sl
owcostst
rat
egyi
nimi
tabl
efr
om i
tshumanr
esour
cepr
act
ices

3.Pr
eser
veandenhancet
hesout
hwestspi
rtatal
lcost
s

Tr
ait
s 1.Sout
hwest
’sempl
oyeeswor
ktoget
herasaf
ami
ly

2.Rel
yoncompassi
onandcommonsense

3.Do whati
ttakest
o maket
hecust
omerhappy
,go abov
eand bey
ond t
o assi
stt
hei
r

cust
omer
s.Fore.
g.Onesout
hwestempl
oyeet
ookcar
eofadogofacust
omerwhent
he

cust
omercoul
dn’
ttaket
hedogwi
thhi
m onat
ri
p,

4.Mai
ntai
nlabourr
elat
ions,I
ncl
usi
vecul
tur
e–Thet
opl
eader
shi
p,especi
all
ytheCEOwas

seen i
nter
act
ing wi
tht
he empl
oyees.Somet
imes,he woul
d be spot
ted wear
ing El
vi
s

cost
umeatof
fi
cepar
ti
es(
Exhi
bit5)

5.Whenpeopl
esayf
ami
lyatSout
hwest
,theymeani
t

Val
ues 1.Fl
exi
bil
i
tyi
nwor
king.Fore.
g.api
l
otwi
l
lhandl
ethebaggagei
fhe/
shehast
o,

2.Teamwor
kisconsi
der
edcr
it
ical
,Peopl
ear
ehi
rednotonski
l
lsbutonat
ti
tude,

3.Empl
oyeesar
egi
venr
efer
ral
benef
it
sforget
ti
ngl
i
ke-
mindedempl
oyees

Vi
sion 1.Keept
hespi
ri
tal
i
veamongempl
oyees

2.Mai
ntai
nsout
hwestast
he“
Luv
”ai
rl
ine
 3.Pr
ovi
deLegendar
yCust
omerSer
vice

Mi
ssi
on 1.Mai
ntai
nmut
ual
respect

2.Empl
oyee cul
tur
eist
o be mai
ntai
ned.Thati
s essent
ialt
o sout
hwest
’s compet
it
ive

adv
ant
age

3.Consi
der
ingsout
hwestnotasabusi
ness,
thi
nki
tasacr
usade

4.Pr
ovi
del
egendar
ycust
omerser
vice(
Exhi
bit5)

Goal
s 1.Mai
ntai
nthecompet
it
iveadv
ant
ageofSout
hwestai
rl
ines

2.Mai
ntai
ningt
hef
ami
l
yfeel
i
ngi
nti
meswhenSout
hwesthasgr
ownt
o14000empl
oyees

3.Dot
hingsdi
ff
erent
ly(
Exhi
bit5)

4. Dowhati
ttakest
omakecust
omerhappy

Theseel
ement
soft
heor
gani
zat
ioncul
tur
eofSout
hwestwer
etr
ickl
eddownf
rom t
heCEOatt
he

hel
m,passi
ngdownf
rom t
het
opl
eader
shi
ptot
heempl
oyees.TheCEO,
Her
bKel
l
ehercanbe

consi
der
edasanaf
fi
li
ati
vel
eader
,bui
l
dingempat
hy,
rel
ati
onshi
psandcommuni
cat
ionwhi
ch

ul
ti
mat
elycr
eat
esaposi
ti
vei
mpactont
hecl
i
mat
e.Thepeopl
e’
sdepar
tment
,thr
oughi
tst
rai
nings

cr
eat
eanenv
ironmentofCoachi
ngl
eader
shi
pwhi
chhel
pedSout
hwestempl
oyeesi
ndev
elopi
ng

t
hei
rst
rengt
hsandi
mpr
oveper
for
mance.Thi
swasev
identi
nthepr
oduct
ivi
tyoft
hesout
hwest

empl
oyees.

2. HowdoSout
hwest
’shumanr
esour
cemanagementpr
act
icessuppor
t,r
einf
orce,
and

mai
ntai
nthecul
tur
eoft
hecompany
?

Thedr
iver
soft
hecul
tur
efr
om t
hehumanr
esour
cemanagementpr
act
icescanbesummar
izedas

f
oll
ows:

Pr
imar
yDr
iver
s Act
ions

Rewar
dand  Pr
ofi
tshar
ingst
ruct
ureofcompensat
ionf
orempl
oyeeswi
th>1y
eart
enur
e

compensat
ion
 Ear
ningmor
ebyput
ti
ngmor
ehour
s
  Di
scount
edSt
ockpur
chasespr
ogr
am

Cul
tur
e  Youngwor
kfor
cewi
thav
erageageof34

 Repr
esent
ati
onofwomenathi
ghestl
evel
spr
omot
ingi
ncl
usi
vi
ty

 I
nfor
mal
teamwor
kpr
omot
ionwhi
chl
eadst
oempl
oyeeshel
pingeachot
her

 Getpeopl
e,especi
all
yuni
onst
oident
if
yper
sonal
l
ywi
tht
hecompany

JobDesi
gn  Fl
exi
blewor
kingst
yle

 Encour
agi
ngt
rai
ningst
ohel
pempl
oyeesgr
owper
sonal
l
y

 Teamwor
kandcr
eat
ivi
tyi
sencour
agedandi
scr
it
ical

 “
Dayi
nthef
iel
d”t
oencour
aget
eam under
standi
ng

Per
for
mance  Empl
oyeescanbef
ir
edonl
yonat
ti
tudei
ssues–ski
l
lscanbel
ear
ntbel
i
ef

management
 Toencour
agewor
k,empl
oyeescanear
nmor
ebywor
kingmor
e

 Tr
aini
ngempl
oyeest
obecomewi
nner
soft
omor
row

Whi
l
etheseact
ivi
ti
eshel
psuppor
tandr
einf
orcet
hecul
tur
e,t
hehi
ri
ngpr
ocess,
wher
epeopl
ear
e

r
eject
edf
orat
ti
tude,
orconv
ert
ingHumanResour
cesDepar
tmentt
opeopl
e’
sdepar
tmentand

maki
ngt
hecompanyaspeopl
ecent
ri
c.

3. Whatr
oledoest
hecompany
’sor
gani
zat
ionalcul
tur
epl
ayi
nit
scompet
it
iveness?

 Sout
hwest
’speopl
ecent
ri
c,col
labor
ati
ve,
andf
lexi
blewor
kcul
tur
ehel
psmai
ntai
nacost

l
eader
shi
pint
heai
rl
inei
ndust
ry.Ev
ent
houghSout
hwestpay
slowerwagest
hani
tscompet
it
ors,
its

“
Fun”cul
tur
ehel
psdr
ivemot
ivat
ionamongi
tsempl
oyeesandat
tr
act
s~98000appl
i
cat
ionsev
ery

y
ear

 Bypr
ovi
dingf
un,
lov
ing,
andcompassi
onat
ecust
omerser
vice,
sout
hwesthasbeenabl
etoget

al
argemar
ketshar
eint
heai
rl
inei
ndust
ry,
event
houghi
tsser
vicesar
elessat
tr
act
ivecompar
edt
o

t
hecompet
it
orsev
enpostUni
tedandCont
inent
aldr
oppedt
hei
rpr
ices.Tof
urt
herl
ookati
ts
compet
it
iveness.

BasedonVRI
Oanal
ysi
s,i
tcanbesai
dthatSout
hwesthasav
aluabl
e,r
arehumanr
esour
cewhi
chi
s

har
dtoi
mit
ateduet
oit
sdeepi
ngr
ainedcul
tur
alv
aluesandt
hev
isi
onandmi
ssi
onofi
tsl
eader
shi
p.

Wecanf
urt
herl
ookatwhyot
hercompet
it
orscoul
dnotsust
ainpr
ofi
tsi
nthei
ndust
ryaf
terdr
oppi
ng

pr
ices,
pri
mar
il
yduet
othei
rleader
shi
pst
yles:

Cont
inent
al:Har
shanduncommuni
cat
ive,
Coer
civ
eleader
shi
pofCEOwhi
chdr
ovet
opexecut
ives

away
,Lessi
ncl
usi
vi
tyi
nter
msofdeci
sionmaki
ng.

Uni
tedAi
rl
ines:Ri
gidwor
kcul
tur
e,wher
eev
eryempl
oyeel
i
vesbyt
hel
ett
eroft
hel
awr
athert
han

bei
ngf
lexi
ble,
bur
eaucr
ati
cenv
ironment
,gapbet
weenl
eader
shi
pandt
her
estoft
heempl
oyees,

empl
oyeesf
eltl
eftoutoft
hepr
ogr
ess,
poorcust
omerser
viceandl
ackoft
rustt
owar
dsmanagement

ar
epr
imar
yreasonsofUni
ted’
sfai
l
urei
nthesegment
.