ABV - Indian Institute of Information Technology and Management, Gwalior

Major Exam - Online Mode

(Submission up to 01.00 PM)

Course Title: Strategic Management Code: MBMG 5101/7101

Date: 01/12/2021 Time: 11.30 AM - 01.00 PM
Max. Marks: 30 Venue: Google Class Room

Important Instructions
i. This online exam is an open book and open material exam.
ii. Attempt any two (02) questions.
iii. Answers must be hand written in your own words.
iv. Do proper numbering on all the pages.
v. Write your roll number, name and put your signature at the right top corner on each page.
vi. In case of any doubt in any question, write a suitable assumption with justification.
vii. Marks are indicated against each question.
viii. Convert your all pages into pdf.
ix. Save the pdf version of the answer file in the format of Roll Number _Name of Student
x. PDF versions of handwritten pages should be uploaded on Google classroom.
xi. Submissions other than Google classroom shall not be accepted.

(Q1) Scan (STEEP/PESTAL analysis), identify, explain and justify various factors on the basis of
Michael Porter five forces model for a company of your choice from pharmaceutical / automobile / e-
commerce / construction industry that is already well established in India in view of the following macro
announcements/events. (15 Marks)

a. Covid19 pandemic (second wave and expecting for third/ fourth - Omicron variant)
b. Lockdown policy and various restrictions for product /service distribution
c. Preference for safe nation and vaccination drive
d. Social distancing and potential for online purchase
e. Labor migration from metro cities to villages
f. Non availability of basic raw materials and ingredients
g. Government economic packages and price cuts on various essential commodities
h. Competition from local players

(Q2) You have been appointed as a head of an Indian multinational corporation operating in the
pharmaceutical / automobile / e-commerce / construction industry. Explain and map the followings with
macro announcements / events mentioned in question no. 01(Q1) during covid-19 era. (15 Marks)

a. VRIO framework of resource based approach

b. Applicability of existing business model
c. Value chain analysis
d. Scanning functional resources and capabilities
e. Internal factor analysis summary

(Q3) On the basis of Q1 and Q2 formulate a long term strategy in view of the followings. (15 Marks)

a. Situation Analysis: SWOT analysis

b. Strategic Factor Analysis : SFAS matrix
c. Generating alternative strategies : TOWS matrix
d. Proposed long term strategy