OBJECTIVE OF THE STUDY

In view of intensifying competition in soft drink market, it is imperative that brand keeps a constant
tab on dynamics of market and responds promptly in order to capture greater market share. In view of this
fact the present study has been taken for “PEPSICO” T h e o b j e c t i v e o f t h e s t u d y i s t o d o a n
E D S ( E v e r y D e a l e r S u r v e y ) a n d t o have a comparative study of the availability of the Pepsi
brands as well as its competitor brand coke and also keep looking up for new sources where
we can crack new markets so that Pepsi will be everywhere in the Chandigarh. Aim covering all the
outskirts areas of Chandigarh for this study.

Primary objective:
•
To know about the stock position of Pepsi brand and its competitor “coke”.
•
To study about the availability of the Pepsi brands to the retailers and the supply condition in the market.
•
To find out the loopholes and the dissatisfaction in the distribution network 

Secondary objective:
•To estimate the market share of PepsiCo in respect of the industry.
•To identify the retailer’s opinion towards Pepsi products.

•To know the problems of retailers and to offer the suggestion for improving in sales.

•To know the promotional activities of sales promotion, advertising and public relations.

•To know the strategy of Pepsi and its competitor regarding the marketing mi