STUDENT DECLARATION

I hereby declare that the project reports entitles “TRAINING AND DEVELOPMENT REPORT”
at HINDUSTAN UNILEVER LIMITED which is being submitted in partial fulfillment of
requirement of the course and carried one by me under the guidance of all my respected guide.

I further declare that I or any other person has not previously submitted this report to any other
institution for any other degree or diploma.

POOJA BAREJA

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 ACKNOWLEDGEMENT

Research study can’t be completed without the guidance, inspiration and co-operation from the
various quarters. This study also has the imprints of many people.

I offer my sincere thanks and humble regards to DRONACHARYA GOVT. COLLEGE,

GURUGRAM, MD UNIVERSITY, ROHTAK for imparting us very valuable professional
training in BBA.

I pay my gratitude and sincere regards to all my respected Guide of the department for giving me
the cream of knowledge. I am thankful to him/her as he/she has been a constant source of advice,
motivation and inspiration. I am also thankful to him/her for giving his suggestion and
encouragement throughout the project work.

I take the opportunity to express my gratitude and thanks to our computer Lab staff and library

For providing me opportunity to utilize their resources for the completion of the project.

POOJA BAREJA

5th SEMESTER

DRONACHARYA GOVT. COLLEGE

Signature of Student

EXECUTIVE SUMMARY

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This study is based on Branding strategy by Hindustan Unilever Limited.

Hindustan Unilever Limited (formerly Hindustan Lever Limited) is India’s largest Fast Moving

Consumer Goods company with a sales turnover of more than Rs.10, 000crores. At least one of
its products reaches two thirds of Indian households. It has 35 brands and employs more than
15,000 people. Its promoter company Unilever, a fortune 500 multinational, holds 51.42%
equity. Unilever has presence in more than 100 countries worldwide in FMCG sector.
Hindustan Unilever Limited (HUL), a subsidiary of Unilever, is a fast moving consumer goods
(FMCG) company based in India. The company focuses on efficient delivery to consumers with
an improved supply chain, brand building initiatives and innovation, which has helped the
company to sustain its leadership position in the overall FMCG category in India.

This project is a sincere effort to look for the market potential in FMCG industry. A descriptive
research procedure had been applied to come to the conclusions of the project. A detailed
questionnaire had been prepared and the responses of the concerned people had been collected
for the analysis. I used 103 respondents.

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 TABLE OF CONTENT

Student declaration i

Acknowledgement ii

Executive summary iii

Table of content iv

Chapter No: 1 INTRODUCTION

1.1 About the Industry 1-12

1.2 About company profile 13-18

Chapter No: 2 LITREATURE REVIEW

2.1 Literature Review 18-19
2.2 About The topic 20-29

Chapter No: 3 RESEARCH METHODOLOGIES

3.1 Objective of the Study 30
3.2 Research Methodology of the Study 30-33

Chapter No: 4 DATA ANALYSIS AND INTERPRETATION 34-43

Chapter No: 5 FINDINGS AND SUGGESTIONS

5.1 Findings 44-45

5.2 Suggestions 46

Chapter No:6 CONCLUSION 47

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BIBILOGRAPHY 48

QUESTIONNAIRE 49-50

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