Instructions for Case Analysis and Case Submission

Dear Students,

Please read the case keenly and address the following steps based on its applicability: 
One time instructions for all your case submissions:
Handwritten scanned pdf to be submitted.
Each case page should contain the page no. and your name & rollno. , else the case will not be
evaluated.
For late submission 2 marks will be deducted from the overall assessment of the case. 
Word of Caution: Do not copy the cases. Both parties participating in copied cases/ malpractice
will fetch a zero. (Other than that you will spoil your  self-brand image in the eyes of the faculty).

Points to covered in Case analysis

1. Introduction
2. Objectives of the study
3. Problem situation if any
4. facts of the case
5. Theoretical implication to the case
6. Analysis of the case situation
7. Findings
8. Suggestions
9. Conclusion
10. Q&A

Regards,

Dr. Meenal Pendse

Faculty- Marketing Management

Case 1 Submission Date: 30.11.2021

Case 1 Discussion on 30.11.2021 in regular lecture. PN: Marks for cases are directly proportional
to your class participation and contribution during the case discussion.