Ayesha Najeeb

19U00269
H
Assignment

Q1:

Sensory Marketing plays a huge role in introducing the impact of sensations in experiencing
products and services (Visuals). When the exposure is done in only a few seconds that the train
passed by, riders get to receive and register the minimum amount of stimulus (Animated
colored Ads) in a few seconds, here we call it absolute threshold. Stimulus selection factors play
an important role to determine what we notice and what we ignore. The main reason for taking
the subway so ads positively are that, subway ads provides a full view of ads outside the
windows of trains. Due to the use of innovative technology, it presents these ads in a dazzling
way which ultimately attracts the attention of the riders. This turns the dark subway tunnel into
valuable showcases when a subway train passes by. These things contribute to grabbing the
attention of even the most jaded traveller because these ads are unique. Thus, catching people
by these subway ads bring out a rewarding outcome to the advertising companies. Therefore, it
is agreed that everybody overwhelmingly finds it as a source of taking away from the boredom
of the ride. So, these factors (other than stimulus selection factors) help the riders to take these
ads so positively

Q2:

The advertising companies should change the ads and ad locations every couple of months for
the riders who take the same route every day. This way they will not become disinterested in
this type of advertising medium.

 Pioneers for subway advertising are Submedia and Sidetrack Technologies

 500-1000 of pictures that turn into a movie for patrons
 15-30 second full motion commercial
 More consumers remember the advertisement from the subway than TV commercials