Same product promotion techniques cannot be used across board.

Need, want, usage, etc. is different for every group, gender and other demographics.. Eg. A
female bag cant be used by male or children.
Target marketing involves evaluating each market segment’s attractiveness and selecting
one or more segments to enter. Marketers can use segmentation to create particular
strategy for promoting a product to its target market. A target market is a collection of
people that are interested in products that are comparable to yours.
Basis of Target Marketing

 Age
 Gender
 Interests
 Geographic location
 Need
 Occupation
 Profession

 Manyavar: A retail outlet selling ethnic wear for special occasion like marriages.

Industries like Cereals can target people who are in need of their product.
For e.g.
 Kellogg’s K Special mainly targets individuals who want to cut down on their calorie
intake. The target market in such a case would be individuals who are obese. 

Soft Drink Industry can target young adults and adult consumers.
For e.g.
 Pepsi targets young adults and adults through their various campaigns such as pepsi
change the game, “har boond me swag hai”.

Toy Industries can target young adults and adult consumers.

For e.g.
 X- Box and playstation can be targeted to young adults and adults people who are
intrested in gaming .