Professional Documents
Culture Documents
LG Corp
LG Corp
LG Corp. founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947.
In 1952, Lak-Hui (pronounced "Lucky", currently LG Chem) became the first Korean
company to enter the plastics industry. As the company expanded its plastics business, it
established GoldStar Co., Ltd., (currently LG Electronics Inc.) in 1958. Both companies
Lucky and Goldstar merged and formed LG.
Goldstar produced South Korea's first radio. Many consumer electronics were sold under
the brand name GoldStar, while some other household products (not available outside
South Korea) were sold under the brand name of Lucky. The Lucky brand was famous
for its line of hygiene products such as soaps and HiTi laundry detergents, but most
associated with its Lucky and Perioe toothpaste.
In 1995, to better compete in the Western market, the company was renamed "LG", the
abbreviation of "Lucky Goldstar". More recently, the company associates the letters LG
with the company tagline "Life's Good". Since 2009, LG also owns the domain name
LG.com.
Business divisions
Home Entertainment
Plasma TVsJasmine , LCD TVs, PDP Modules, OLED Panels, USB Memory, Flat Panel
Computer Monitors
Home Theater Systems, Blu-ray Disc players, DVD Recorders, Super Multi DVD
Rewriters, CD±RW, Notebook PCs, Desktop PCs, MP3 Players
Mobile Communications
LG Electronics is the world's third largest handset maker behind leader Nokia, and
Samsung. LG said it expects a significant increase in mobile phone sales this year 2010,
while 20 new smartphones present and aims to become one of the leading manufacturers
in the sector by 2012.
The Korean company hopes to sell 140 million phones in 2010, said Skott Ahn, CEO of
mobile phone unit. That would mean an increase compared to the past year, where an
estimated 117 million sold units. Ahn said LG Electronics reported a global market share
in double digits in 2009 for the first time, despite a 5% contraction in the global market.
"In 2010 we will build the foundation to become the global number two in 2012," said
Ahn.
In the 3rd quarter of 2010, LG's market share of the global mobile phone market had
dropped to 6.6% (compared to 10.3% in 3Q09).[20] Overall, LG sold 116.7 million mobile
phones in 2010, corresponding to a market share of 8.4%.[21]
LG mobile devices are made for GSM networks as well as for CDMA networks
worldwide. LG phones are available also in unlocked versions that can be used on any
GSM network worldwide and not just for a specific carrier's network.[22]
Home Appliances
The Home Appliances division makes products like refrigerators and washing machines.
Its 2007 sales totaled KRW 11.8 trillion, accounting for 29% of the company's total
revenue. The division's profit was KRW 717.1 billion. About 35% of the company's
home appliance revenue comes from the North American market.[23]
Air Conditioning
Business Solutions
Corporate profile
The Videocon group has an annual turnover of US$ 4 billion, making it one of the largest
consumer electronic and home appliance companies in India. Since 1998, it has expanded
its operations globally, especially in the Middle East.
Consumer electronics
In India the group sells consumer products like Colour Televisions, Washing Machines,
Air Conditioners, Refrigerators, Microwave ovens and many other home appliances,
selling them through a Multi-Brand strategy with the largest sales and service network in
India.
Mobile Phones
In November 2009 Videocon launched its new line of Mobile Phones[5]. Videocon has
ever since launched a no. of Innovative handsets ranging from Basic Colour FM phones
to High End Android Devices. And in February 2011, Videocon Mobile Phones launched
the revolutionary concept of ZERO paise per second with pre-bundled simcards of
Videocon mobile services along with 7 of its Handset Models.
Videocon is one of the largest CPT Glass manufacturers in the world, operating in
Mexico, Italy, Poland and China..
An important asset for the group is its Ravva oil field with one of the lowest operating
costs in the world producing 50,000 barrels of oil per day.[6]
DTH
In 2009, Videocon launched its DTH product, called 'd2h'. As a pioneering offer in the
Indian DTH market, Videocon offered LCD & TVs with built-in DTH satellite receiver
with sizes 19" to 42". This concept in the DTH service is relatively new in the presence
of other players like ZEE tv's Dishtv, Tata Sky, Air tel Digital Tv and Reliance's BIG TV
providing only the set top box.
Telecommunication
Videocon Telecommunications Limited has license for mobile service operations across
India. It launched its services on 7 March 2010 in Mumbai.8ytu8i yuiyv 87t yt f g
Onida
Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai.[4] In
1982, Onida started assembling television sets at their factory in Andheri, Mumbai. Since
then, Onida has evolved into a multi-product company in the consumer durables and
appliances sector. Onida achieved a 100% growth in ACs and microwave ovens and a
40% growth in washing machines last year. ONIDA came out with the famous caption
'Neighbour's envy, Owner's Pride', another popular theme of the ads was a devil
complete with horns and tail in the 1980s. The devil was replaced by a married couple-
Siddharth and Ritu.
Products
Onida brand has following range of products.
1. LCD TVs
2. Plasma TVs
3. Televisions
4. DVD and Home Theater Systems
5. Air Conditioners
6. Washing machines
7. Microwave Ovens
8. Presentation Products
9. Inverters
10. Mobile phones
11. LED TV