Annex with calculations6

Tables and graphs7

Table 1. No. hotels by category and country

AD=Andorra; AT=Austria; BE=Belgium; DE=Germany; ES=Spain; FR=France; GB=Great

Britain; IT=Italy; NL=Holland; NULL=Not assigned; PT=Portugal; RU=Russia; SK=Slovakia

Table 2. No. hotels by type of location and country

1=city centre; 2=outlying districts; 3=airport

AD=Andorra; AT=Austria; BE=Belgium; DE=Germany; ES=Spain; FR=France; GB=Great

Britain; IT=Italy; NL=Holland; NULL=Not assigned; PT=Portugal; RU=Russia; SK=Slovakia

Table 3. No. hotels by category and location

6
This annex must be handed out if the instructor has opted for method B of teaching the case study, which is
described in the instructor’s manual. The annex contains the data prepared in tables and graphs, so that the students
taking part may draw their conclusions, without needing to manipulate the data.
7
The value NULL corresponds to unassigned values

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 1=city centre; 2=outlying districts; 3=airport

Table 4. No. reservations by country

AD=Andorra; AT=Austria; BE=Belgium; DE=Germany; ES=Spain; FR=France; GB=Great

Britain; IT=Italy; NL=Holland; NULL=Not assigned; PT=Portugal; RU=Russia; SK=Slovakia

Table 5. Revenues by city (filtered to show those with revenues of more than €2,000)

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 Table 6. No. reservations by customer (filtered to show those with more than 45 reservations in
the period)

25

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 Table 7. No. customers captured in the month of January in the period 2013-2015

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 Table 8. Revenues by hotel (filtered to show hotels with revenues of more than €2,500)

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 Table 9. % of Revenues by type of hotel location

1=city centre; 2=outlying districts; 3=airport

The main cities have been filtered: Madrid, Barcelona, El Prat de Llobregat, Bilbao, Las Rozas
and VaciaMadrid

Table 10. Revenues by hotel and by location (filtered to show hotels with revenues of more than
€2,500)

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 Table 11. % de Accesses that have generated a sale by different devices

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 APP=mobile device; RESPONSIVE=mobile device browser; WEB=personal computer

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 Table 12. % of revenues by type of service

3= 3 hours; 6= 6 hours; 12= 12 hours

Table 13. % of reservations contracted by type of service

3= 3 hours; 6= 6 hours; 12= 12 hours

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 Table 14. Revenues by hotel category and location

1=city centre; 2=outlying districts; 3=airport

Table 15. Trends in revenues by hotel category and years (from 1/01/2012 to 31/01/2015)

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 Table 16. Trends in revenues by location and years (from 1/01/2012 to 31/01/2015)

1=city centre; 2=outlying districts; 3=airport

Table 17. Hotel sales by category and location

1=city centre; 2=outlying districts; 3=airport

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 Table 18. Trends in sales by individual hotel and years (from 1/01/2012 to 31/01/2015 and
filtered to show hotels that have accumulated more than €20,000 in revenues)

Table 19. % of number of reservations by type of service and location

3= 3 hours; 6= 6 hours; 12= 12 hours

1=city centre; 2=outlying districts; 3=airport

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 Table 20. % of number of reservations by type of service and hotel category

3= 3 hours; 6= 6 hours; 12= 12 hours

Table 21. Average revenue per reservation in euros by hotel category and location

1=city centre; 2=outlying districts; 3=airport

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 Table 22. Average revenue per reservation in euros by hotel category and service

3= 3 hours; 6= 6 hours; 12= 12 hours

Table 23. Average revenue per reservation in euros by channel type

APP=mobile device; RESPONSIVE=mobile device browser; WEB=personal computer

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 Graph 1. No. customers captured by quarters (from 1/01/2012 to 31/01/2015)

Graph 2. Revenues by months

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Graph 3. Trends in average revenue per reservation by hotel category over time (from 1/01/2012
to 31/01/2015)

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