HP’s Confusingly Similar Guidelines

Must be used with marketing materials which

promote CPU-based computing products
November 11, 2019
Debbie Thurston & Yabmin Suarez, HP Global Strategic Alliances

HP CONFIDENTIAL
Do not share beyond internal HP and our marketing agencies who are
1
under NDA and who have a valid business reason to have this information.
 Contents
What is Confusingly Similar? 3
How to choose between using an Intel layout or a Universal layout 4&5
Layout specs: Intel and Universal 6
Design Element and Secondary Image definitions 7
Product Angles 8
Background w/Violator examples 9
Unique OMEN layouts 10 & 11
Audio/Video spots 12
Alternative requirements for Email and multi-page Brochures/Catalogs 13
Events 14
Alternative requirements for RDX Cards 15
Change log 16

2 HP CONFIDENTIAL
 What is “Confusingly Similar” and why do I care?
The Intel Client Co-Mktg Fund (CCF) Program has a stipulation that says that Intel will not reimburse for marketing materials which, in Intel’s
opinion, look “confusingly similar” to materials promoting products with microprocessors (also known as CPUs) not manufactured by Intel. Intel
has said that there are no boundaries to Confusingly Similar, so in the most extreme example:

Let’s say HP seeks CCF reimbursement for a banner ad in China which promotes an Intel-based desktop PC. Intel will not reimburse for that
banner ad if Intel saw (even 3 months prior) an in-store display in Brazil promoting a HP Tablet based on a microprocessor other than Intel (like
NVIDIA, AMD, Samsung, etc.) and Intel felt that the in-store display looked ‘confusingly similar’ to the banner ad.

To ensure that you never put any of HP’s CCF reimbursement at risk you must adhere to ALL of the requirements stated in these Guidelines.
These guidelines must be followed for all microprocessor-based computing products, regardless of funding model. Datasheets and hp.com
pages not funded by CCF and marketing activities executed by Channel Partners in their own look-and-feel are the only outbound marketing
materials that are exempt from the CCF Confusingly Similar rule.

If you need a new color assigned to Intel or Universal, please contact the appropriate WW Marketing Manager

And, when you are using the Intel layout specifications, you MUST ensure you are “clearly promoting” an Intel-based product, not one with a
CPU not manufactured by Intel. There are no geographic boundaries to this rule, meaning that the way you specify the product in an Intel
layout style must be exclusively based on Intel processors everywhere around the world.
Allowed when using Intel layout specs Not allowed when using Intel layout specs
HP ENVY PC with Intel® Core™ processors HP ENVY PC (because ENVY PCs are also available with AMD & Qualcomm CPUs)
HP EliteBook 800 HP EliteBook (because EliteBooks are also available with AMD CPUs)
HP Pavilion All-in-One 24-x035qe HP Pavilion All-in-One 24 (also available with AMD CPUs)

3 HP CONFIDENTIAL
How HP avoids CCF reimbursement denied due to Confusingly Similar

HP has identified 2 different sets of layout specifications which Intel cannot reasonably
call “confusingly similar”.

We call one layout style “Universal” because it may be used for anything except CCF
reimbursement.

We call the other style “Intel” because it must be used when we intend to seek CCF
reimbursement and regardless of the funding model, we must ensure that we “clearly
state that the product(s) being promoted are those based on Intel processors, not those
based on competitor processors”.

You must use these Confusingly Similar layout specs in conjunction with HP Brand
Guidelines and Personal Systems Marketing Campaign Guidelines and HP Legal
requirements and any other items which must be considered/implemented when
creating outbound marketing assets.

HP CONFIDENTIAL
 Use this table to determine whether you must use the Universal or the Intel layout
Funded by Microsoft Jumpstart or
other Microsoft funding
CPU: NOT Intel (AMD, Qualcomm,
etc.) Must use UNIVERSAL
OS: Windows
CPU: NOT Intel (AMD, Qualcomm,
etc.)
Not applicable
OS: NOT Windows (Android,
Google Chrome, etc.)
Must use UNIVERSAL; can only
CPU: Mix of Intel and non-Intel
feature Windows-based products
May use Intel layout if the
series/model name/number is
specified down to the level that is
only available with an Intel
CPU: Intel
processor
OS: Windows
-or-
May use UNIVERSAL regardless of
how the product model
name/number is specified
CPU: Intel
OS: NOT Microsoft Windows Not applicable
(Android, Google, etc.)
For any activity using the Intel layout, you must specify the series/model name/number down to the level that is only available with an Intel CPU (worldwide).
In order to use the INTEL layout, if a product may have either an INTEL or non-Intel CPU, your creative must include the model # or SKU # that is only available with an INTEL CPU or add “with Intel® processor”.
The following are examples of how we must list the product name/number when using the Intel layout. Note that many countries have a slightly different SKU # scheme:
Acceptable Not acceptable
HP Spectre notebook
HP ENVY x2 with Intel® processor HP ENVY x2
OMEN Obelisk 875-0xxx OMEN Obelisk
HP EliteBook 1040 HP Elite PCs
Funding from a Processor
Funded by the vendor other than Intel
100% funded by HP Opex Other funding model
Intel Inside Program or Intel CCF (AMD, NVIDIA, Qualcomm,
etc.)
Not applicable Must use UNIVERSAL Must use UNIVERSAL Must use UNIVERSAL
Not applicable Must use UNIVERSAL Must use UNIVERSAL Must use UNIVERSAL
Not applicable Must use UNIVERSAL Must use UNIVERSAL Must use UNIVERSAL
May use Intel layout if the series/model
name/number is specified down to the May use Intel layout if the series/model
Must use Intel layout and you
level that is only available with an Intel name/ number is specified down to the level
must specify the series/model
processor that is only available with an Intel processor
name/ number down to the level Not applicable
-or- -or-
that is only available with an
May use UNIVERSAL regardless of how May use UNIVERSAL regardless of how the
Intel processor
the product model name/number is product model name/number is specified
specified
May use Intel layout if the series/model
name/number is specified down to the May use Intel layout if the model
Must use Intel layout and you
level that is only available with an Intel name/number is specified down to the level
must specify the series/model
processor that is only available with an Intel processor
name/ number down to the level Not applicable
-or- -or-
that is only available with an
May use UNIVERSAL regardless of how May use UNIVERSAL regardless of how the
Intel processor
the product model name/number is product model name/number is specified
specified
Comments
Currently all Spectre PCs have Intel CPUs so currently no need to further qualify the model or the CPU
A HP ENVY x2 is available with either an Intel or a Qualcomm CPU, so we must include an Intel SKU # or “with Intel® processor” in an Intel layout
An OMEN Obelisk is available with either an Intel or an AMD CPU, so we must include an Intel SKU # or “with Intel® processor” in an Intel layout
HP Elite PCs are available with either an Intel or an AMD CPU, so we must include an Intel-based model # or “with Intel® processor” in an Intel layout
HP CONFIDENTIAL

Products
Included
The colors shown here are
provided for a visual
representation in addition to
the name of the color in the
English language. You may
use different shades of these
colors as long as that shade
does not become similar to a
color assigned to the other
layout style. For example be
careful abut using a "light
Black" which could also be
considered "Gray". Make sure
the Red you use could not be
mistaken for Orange, etc.
Intel Universal
All CPU-based computing products must be positioned as "clearly having an Intel processor".
This can be done via an Intel processor text mention ("HP [subbrand] PCs with Intel®
processors") and/or via an Intel-based SKU # mention and/or an Intel processor logo which
No restrictions. If you are not seeking Intel CCF reimbursement, you can actually choose to use a Universal layout style and feature
HP PCs with Intel CPUs.
clearly ties to the product. Be careful on multi-frame activities like animated banner ads and
videos -- you might need to include one of these at the beginning and one of these at the end.
Blue White with a colored violator. See specific requirements below.
Black (cannot be gray) Gold
Brown Gray (must be solid gray; can’t use texture that might look like cement as used in Intel\Z layouts)
Burgundy Red (not burgundy, not pink)
Green
Orange
Unique layout styles
Pink
for OMEN have been
Purple approved by Intel.
Teal See pages 10 & 11
White (cannot be light gray), no violator allowed

OPTIONAL 75%-100% IMAGE: One lifestyle, environmental or PC functionality/usage image

which occupies at least 75% of the viewing plane. Any viewable background must utilize a OPTIONAL IMAGE(S): One or more lifestyle, environmental or PC functionality/usage image(s) which occupy/occupies no more
Background Options color assigned to Intel and/or additional images may be used in this 25% or less. Images than 50% of the page/viewing plane. The viewable background must utilize a color assigned to Universal. Images must be unique
must be unique to Intel layouts (not used in a Universal execution). Product-only images are to Universal layouts (not used in an Intel execution). Product-only images are not subject to this size rule.
not subject to this size rule.

See unique
requirements for
Audio/Video & Events
and alternate
requirements for Email
and Multi-page
Brochures/Catalogs&
RDX Cards on
subsequent pages
Headline
Product Angle (applies to
CPU-based PC products only, and
refers to the angle of the front
panel of a desktop or the built-in
display of a notebook)
OPTIONAL - 25% OR LESS IMAGE(S): One or more lifestyle, environmental or PC functionality
image(s) which do not occupy more than 25% of the viewing plane. All viewable background
must utilize a color assigned to Intel. Image(s) must be unique to Intel layouts (not used in a
Universal execution). Product-only images are not subject to this size rule.
OPTIONAL: Textured background and/or Design Element(s) using one or more colors assigned
to Intel (the list above). Exception: Up to 10% of the total viewing plane may have Texture(s)
or Design Element(s) in a color (or colors) not reserved for Intel. Texture and/or Design
Element(s) must be unique to Intel (not used in an execution promoting a non-Intel
computing product). See next page for some examples of Design Elements.
OPTIONAL VIOLATOR: If you want to include a violator (not allowed on a white background),
you may do so but it must be centered horizontally on the viewing plane and cannot span
more than 80% of the viewing plane width and not be more than 20% of the viewing plane
height. No color restrictions. EXCEPTION: Black violator for Intel\OMEN. Examples on page 9.
Must be unique to Intel
Hero product and at least 66% of all CPU-based computing products must be center- or right-
facing unless included as part of a unique lifestyle image in which case the product angle does
not matter because the unique lifestyle image provides the differentiation. Examples on page
8.
OPTIONAL: Textured background and/or Design Element(s) using one or more colors assigned to Universal (the list above).
Exception: Up to 10% of the total viewing plane may have Texture(s) or Design Element(s) in a color (or colors) not reserved for
Universal. Texture and/or Design Element(s) must be unique to Universal (not used in an execution following the Intel layout
specs). See next page for some examples of Design Elements.
VIOLATOR (mandatory on white background; optional on other backgrounds): If you include a violator, you may do so using
any color(s) (not necessarily color(s) reserved for Universal) and the following specs:
- Maximum of 2 violators (i.e., 2 horizontal violators OR 1 horizontal violator + 1 vertical violator OR 2 vertical violators)
- A horizontal violator must span the entire viewing plane width and occupy between 5-15% of viewing plane height
- A vertical violator must span the entire viewing plane height and occupy between 5-15% of the viewing plane width
- A diagonal violator must touch two edges and occupy between 5-15% of the viewing plane
You do not need to include any space occupied by a lifestyle image when calculating 5-15% of the area (but you may). The
violator does not need to be placed on top of a lifestyle image (but it can be). Examples on page 9 .
. Must be unique to Universal .
Hero product and at least 66% of all CPU-based computing products must be left-facing unless included as part
of a unique lifestyle image in which case the product angle does not matter because the unique lifestyle image
provides the differentiation. Examples on page 8.
HP CONFIDENTIAL
Definitions:

• a DESIGN ELEMENT is defined as "background artwork" that is not a lifestyle image or an image of a person or an image depicting PC functionality (like a CAD
design or Adobe artwork). See examples circled in red directly below. Design Elements must be unique to either Intel or Universal and must be in a color
reserved for Intel or Universal (i.e., black-on-black or gray-on-gold or white-on-purple, etc.). Once used in an Intel execution, that design element may not be
included in a Universal execution and vice-versa.

• an IMAGE is defined as a lifestyle image, an environmental image or an image depicting PC functionality (like a CAD application or Adobe artwork or an image
from a game, etc.). See examples below. All images must be unique to either Intel or Universal. Once used in an Intel execution, that image may not be
included in a Universal execution and vice-versa. Images have no color restrictions. Product-only images are not subject to a size rule, but they must
adhere to the product angle rule (Hero + 66%: Left-facing in a Universal layout; Hero + 66%: Right- or –Center-facing in an Intel layout).

PC functionality image

Image from a game

HP CONFIDENTIAL
 More About Product Angles
As noted on page 4, the product angle rule applies to the front panel of a desktop and the built-in monitor of a notebook or a 2-in-1/x360. There
are many times where we want to show the back or side of a PC, so just determine which way the front panel (DT) or monitor (NB) is facing:

Both monitors Monitor Monitor

Front panel faces right
face left faces center
faces center

Front panel Front panel

faces left faces right

When integrated into a lifestyle image, product angle does not

matter since the unique image provides the differentiation

HP CONFIDENTIAL
 Background + Violator Examples
In advertising, a violator is “an obtrusive visual element that is deliberately inserted to disrupt (or “violate”) the original design layout of the
ad”. For the purposes of using a violator to add additional differentiation to avoid Confusingly Similar, we define a violator as a color
block that is primarily rectangular in shape and subject to the size and placement rules stipulated towards the bottom of page 6.

INTEL Portable Power Portable Power HP ProBook 400

Unmatched Security.
This violator in
Intel\OMEN
layouts may be
on the right and
may occupy the
entire viewing
plane height.
This Intel example is using a Learn more at hp.com/goPC
Cannot occupy
white background, on which a This Intel example is using a purple >20% of viewing
violator is not allowed. background with an optional horizontal plane width.
This optional violator spans
violator which spans no more than 80% no more than 80% of the
 Abcde  Fghij  Klmno  Pqrst of the width of the viewing plane. width of the viewing plane.

White background,
UNIVERSAL mandatory violator (diagonal; touches 2
HP ProBook 405
Powerful laptop. White background,
edges and occupies 5-15% of viewing plane) Long Battery Life. mandatory
violator(s) (1 using
OMEN gradient and
This Universal example is 1 black violator
using a lifestyle image with OMEN + logo)
which occupies no more each of which
than 50% of the viewing occupy 5-15% of
plane. Since we’re using a viewing plane
white background for the height or width.
balance of the viewing
plane, a violator which
occupies 5-15% of the
white space width or
height is required.

HP CONFIDENTIAL
 Unique layout styles approved by Intel for OMEN marketing

CONSED
$X,XXX
INTEL UNDIS AU

$X,XXX consectetur adipiscing elit, sed do eiusmod

HEADLINE tempor incididunt ut labore et dolore

INTEL UNIVERSAL
HEADLINE HEAD
OMEN DESKTOP
WITH INTEL CORE PROCESSORS
LINE

OMEN DESKTOP
CONSED
UNDIS AU $X,XXX

$X,XXX consectetur adipiscing elit, sed do eiusmod

tempor incididunt ut labore et dolore

INTEL UNIVERSAL
• Use of white as primary background color • Use of gray as primary background color
• Showing two or more points of solid • Showing only one point of solid gradient
gradient diamond(s) diamonds
• Product image is center- or right-facing • Product image is left-facing
• Unique headline • Unique headline
HP CONFIDENTIAL
 Unique layout styles approved by Intel for OMEN marketing

CONSED
$X,XXX
INTEL UNDIS AU

$X,XXX consectetur adipiscing elit, sed do eiusmod

HEADLINE tempor incididunt ut labore et dolore

INTEL
HEADLINE UNIVERSAL
OMEN DESKTOP HEADLINE
WITH INTEL CORE PROCESSORS

CONSED
UNDIS AU $X,XXX OMEN DESKTOP

$X,XXX consectetur adipiscing elit, sed do eiusmod

tempor incididunt ut labore et dolore

INTEL UNIVERSAL
• Use of “OMEN Gradient” as primary • Use of white as primary background color
background color. with the “OMEN Gradient” as a 5% - 15%
• Product image is center- or right-facing violator.
• Unique headline • Product image is left-facing
• Unique headline

HP CONFIDENTIAL
 Audio/Video Spots
Because we do not develop a lot of different videos, radio, and TV spots, we do not have many specific requirements for making a
“Universal” version or making an “Intel” version. Instead, use the following guidance:

When you create a new Audio/Video spot, you should first decide whether it will be classified as a “Universal” Audio/Video or as
an “Intel” Audio/Video.
- An Intel Audio/Video spot must mention the product down to the level that is only available with an Intel
processor and cannot include computing products that have processors not manufactured by Intel. It
must not look Confusingly Similar to a Universal Audio/Video spot*.
- A Universal Audio/Video spot has no specific product mention requirements, but if designated as
“Universal” it may never be used for Intel Inside reimbursement. It must not look Confusingly Similar to
an Intel Audio/Video spot*.

In Videos and TV spots, if the final frame (before a HP logo, partner logo or a call-to-action without a product shot) shows an
image of a microprocessor-based computing product and that product is not within a lifestyle/environmental photograph, then
on that final frame:
- If your Video/TV spot is Universal, then the hero product and 66% of all computing products must face left.
- If your Video/TV spot is Intel, then the hero product and 66% of all computing products must face center or right.
If the product is shown as an integrated part of a lifestyle/environmental photograph (like a person holding a PC) then product
angle does not matter.

*Additionally, the following elements of a Audio/Video spot should be used to avoid Confusingly Similar:
Different overall theme Different talent Different location
Different script Different layout of supers (video) Different background noise/music

HP CONFIDENTIAL
 Alternative requirements for Email and Multi-page Brochures/Catalogs
(you may either use ALL of the specs listed on page 4 or ALL of the specs listed below)
Because emails and multi-page brochures/catalogs have unique content and many layout options, we may use a slightly modified
set of differentiators to ensure we can avoid the “confusingly similar” risk with these specific types of marketing assets.

If you prefer not to use the specs on page 4, then all of the following differentiators must be used in emails and multi-page
brochures/catalogs to avoid Confusingly Similar:

 Headlines must be unique to either Intel or Universal.

 Lifestyle photos and other images must be unique to either Intel or Universal (no specific size/placement restrictions).
 Colors within the email are strictly limited to the colors assigned for that layout style. This includes colors used for color blocks,
textures, lines, and shapes. The following are the only exemptions from the assigned colors:
• Background may be white and no size/placement requirements for violators (if used)
• The majority of text should be black (on light background) or white (on dark background) or any of the colors assigned to
that layout style. Exception: A limited amount of text (like headlines, subheads, CTAs) may be in any color.
• CTA buttons may be any color
• HP and other logos should be shown in the appropriate color
 Product images outside of a lifestyle image must follow the standard product angle rules as described on page 4

HP CONFIDENTIAL
 Information specific to Events
It’s important to note that if you are seeking Intel CCF reimbursement for Event expenses, any inclusion or mention of a computing product with a CPU not
manufactured by Intel (or any mention of an Intel CPU competitor) will reduce your reimbursement to 25% or 0%. Your HP Regional Intel Alliance team can
help you ensure compliance to all CCF Event requirements.

When determining whether you should use Intel layout specs or Universal layout specs for your event signage and booth décor, please adhere to the
following. First, count the total # of computing products with CPUs which will be on display and otherwise promoted within the event. Calculate the % of
those computing products which have an Intel CPU.

 If more than 80% of the computing products at the event are Intel-based, you may use an Intel layout style for your booth signage and décor.
• Make sure that all Intel-based products are clearly identified as having an Intel processor, by at least one of the following:
 Visibility of the Intel processor sticker on the unit (the Intel sticker should always be visible on an Intel-based PC, so this meets the requirement to
identify the product as having an Intel CPU)
 Specification of a model # or SKU # which is only available with an Intel CPU. This can either be on the unit (“Spectre”) or on signage describing the
product.
 Adding “with Intel® processor(s)” to the name of the product on the associated signage (like “HP ENVY x360 with Intel® processor”)
 If the product shown has a very unique product ID which is not/will not be available with a CPU other than Intel, this unique product ID in an event
environment is sufficient to be “clearly based on Intel CPUs”. (This exception is unique to events, since events are very short-term marketing activities
with a relatively small audience.)
• Make sure that signage/décor using the Intel layout specs does not directly include or promote a computing product with a CPU not mfg’d by Intel. For
example if you have signage using the Intel Premium (black background/gold text) layout, make sure that signage does not promote/mention a PC with a
processor not mfg’d by Intel.

 If 20% or more of the computing products at the event do not have an Intel CPU, you must use a Universal layout style in your booth signage and décor.

 At an event, the angle at which the actual product is placed is not subject to the Confusingly Similar layout requirements. (Regardless of the brand of
CPU, you may position the product as left-, center- or right-facing.) However, in signage you must follow the product angle rules specified on page 7.

 Any event element not designed by or for HP is exempt from the Confusingly Similar rule. For example, if you need to use a Universal layout style but the
interior color of the available booth space is green, you don’t need to change the entire interior of booth to be a color we’ve assigned to Universal.
HP CONFIDENTIAL
 Alternative requirements for RDX Cards
(you may either use ALL of the specs listed on page 4 or ALL of the specs listed below)
RDX cards are displayed on notebook screens and desktop monitors in a retail environment. Because RDX cards are not
eligible for Intel CCF reimbursement and because they have a very unique look, we can apply some flexibility to HP’s
Confusingly Similar rules for these types of marketing assets.

If you prefer not to use the specs on page 4, then you may apply the following differentiators on RDX Cards:

 Use a Universal background color for all RDX cards. If the product is specified in such a way as to be exclusively based
on Intel processors, you may use an Intel background color.

 If a headline from approved messaging is used, then it should be the Universal headline unless the product is specified
in such a way as to be exclusively based on Intel processors, then we may use the Intel headline. (Never use an Intel
headline to promote a non-Intel-based PC.)

 Ideally we should adhere to the product angle rule as specified on page 4 (hero + 66% of products in a Universal layout
face left; hero + 66% of products in an Intel layout face center or right). There are, however, situations where we need to
show a different angle, for example one of our Gaming desktops has to face right in order to showcase the clear panel
on the left side of the chassis. Because it’s critical to show that angle, we can make an exception to the 66% product
angle rule on RDX cards.

HP CONFIDENTIAL
 Change log
11Nov2019:
 Clarified that Channel Partner marketing materials in their own look-and-feel are exempt from the ConfSim rule (page 3 – somehow that got lost in one of the updates)
 Updated Intel colors to remove old OMEN background and added unique layouts for OMEN marketing approved by Intel (pages 6, 10, 11).
 Updated Intel colors to stipulate that White cannot be light gray.
 Updated Universal colors to stipulate that Universal Gray cannot look like “cement” as used in the Intel\Z layouts.
 Changes to violators:
• added a stipulation that in an Intel layout, a violator cannot occupy more than 20% of the viewing plane height; one exception for Intel\OMEN layouts – see page 9
• added flexibility on violators when a Universal layout includes both a lifestyle image and a white background (pages 6 and 9)
• added the ability to use up to 2 violators in a Universal layout, subject to restrictions (pages 6 and 9)
• removed all references to “page” in regards to violator specifications and replaced that with “viewing plane” so that it clearly applies to all asset types

30May2019: Added the option to use a diagonal violator in Universal layouts. See specific spec requirements on page 6 and an example on page 9. Removed all references to the
now-obsolete IIP program and changed those to Intel Client Co-Marketing Fund (CCF).

29Apr2019: Moved Blue from a Universal color to an Intel color. Reference email from Matt Cowling.

12Feb2019: Eliminated the “primary” and “secondary” language around images and instead (hopefully) simplified the rules to say that for Intel non-product-only images could
occupy 75-100% of the viewing plane or less than 25%* of the viewing plane; and for Universal non-product-only images could not occupy more than 50% of the viewing plane.
Please see the specific guidelines stipulated on page 6 and the examples on page 7. *Important note: we previously said that Intel layouts not using a 75-100% image could have
images which occupied 35% or less; we have changed that to 25% or less. Assets already in market do not need to be modified; assets already in development do not need to be
modified if this change will result in any type of challenge.

07Nov2018: Added a list of Contents with page #s (page 2). Added the table which identifies how to choose the appropriate layout style (page 5). Added some flexibility and
additional information specific to events (page 12)

30Aug2018: Added that secondary images in an Intel layout cannot occupy more than 35% of the viewing plane if the primary background is a solid (or textured) color or a
secondary image may occupy 25% or less of the viewing plane if 75% or more of the background is a lifestyle or environmental image. A “secondary image” is one that does not
occupy more than 50% of the viewing plane (see pages 6 & 7). For Alternate eDM layouts (page 11) removed the restriction to have all text be in an assigned color; a minority of the
text can be in any color. Added some flexibility for RDX Cards (page 13)

02Aug2018: Added Multi-page Brochures/Catalogs to the activity types which can also use the more flexible rules for Emails. Also noted that if desired with Multi-Page
Brochures/Catalogs and Emails, you have the choice of using either the specs on Page 6 or the specs on Page 11. Those are the only 2 activity types that have the option for the
specs on page 11.

HP CONFIDENTIAL
 Change log (continued from previous page)
12July2018: Added new rules for emails (page 11)

10July2018: Assigned Orange as one of the colors for Intel. Assigned Yellow as one of the colors for Universal. Added some examples on product angles (page 8).

22June2018: Assigned Brown as one of the colors for Intel. Added a clarification about using shades of assigned colors to indicate that you may use shades of the colors shown as
long as that shade does not begin to look like a color assigned to the other layout style.

15June2018: Added allowance for up to 10% of viewing plane to have texture/design element(s) in color(s) not reserved for the layout style being used. Corrected TV/video
product angle rule to stipulate that it applies to the final frame and only if that product shot in the final frame is not integrated into a lifestyle image.

22May2018: Added violator specs. Added Burgundy & Teal for Intel.

HP CONFIDENTIAL