Tracie L.

Del Valle

6. Retail Business location

Importance of Location in Retail Business

Retail store location is also an important factor for the marketing team to consider while setting
retail marketing strategy. Here are some reasons:
 Business location is a unique factor which the competitors cannot imitate. Hence, it can
give a strong competitive advantage.
 Selection of retail location is a long-term decision.
 It requires long-term capital investment.
 Good location is the key element for attracting customers to the outlet.
 A well-located store makes supply and distribution easier.
 Locations can help to change customers’ buying habits.