Mothers

Knows
Best
Children Products and
Accessories
Methods

CONCEPT TRAINING PRODUCT TESTING IN-HOME USAGE

TESTING

Research
Objectives
Help identify the
Understand behaviour and
optimal mix of
usage habits of mothers of
accessories to
babies 0-36 months
complement the units
currently on the market

Gain insight into

Determine which concept
motivations and needs
addressed by the would make the best
available childcare additions to the current
products product line
 Summary

About Tthe company is specialized in childcare

products and accessories and their target

Mother is to gain a better understanding of the

childcare target market. the reasearch is
designed to help diversify, expand and

Knows improve the product lines. to refine and

optimize the growth strategy that would
allow the company to develop into a

Best global brand.

Strategic 40

issues 30

20

the childcare product provides extensive rage of baby 10

products and accessories
why distribution network
client is a niche player 0
Item 1 Item 2 Item 3 Item 4
strength: innovative design and unique value proposition that
leads to a quick loyal customer base

MDM Inc. | Social Media Strategy