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The first element of EMI¶s campaign comprises of on screen advertising in the form of 60´ ads promoting
EMI artists that will follow movie titles specifically selected according to their expected audience profiles.

The second element of the campaign aims to take advantage of the wide range of foyer advertising
opportunities offered by CineMARK. Cinema patrons remain in the foyer environment for anywhere
between 6 and 15 minutes, making them a relaxed and captive audience for advertising messages,
which are also replicated as patrons leave the cinema complex. EMI is making use of CineMARK¶s Rolla
Banner¶s at the tunnel entrances to the cinemas screening the movies that the on screen ads are
following, as well as advertising on plasma screens in the cinema foyers.

According to Pino Di Benedetto, international marketing director of EMI, ³This is the second time we
have committed to using cinema adverting as part of our marketing strategy and so far all we have
experienced from everyone at CineMARK is professionalism and dedication to us and the brands and
artists we represent. Moving forward, we see cinema taking a bigger slice of our marketing budget.´

EMI¶s campaign will run until mid-December 2008.

EMI set to raise cinema exposure

The first element of EMI¶s campaign comprises of on screen advertising in the form of 60´
ads promoting EMI artists that will follow movie titles specifically selected according to their
expected audience profiles.
The second element of the campaign aims to take advantage of the wide range of foyer
advertising opportunities offered by CineMARK. Cinema patrons remain in the foyer
environment for anywhere between 6 and 15 minutes, making them a relaxed and captive
audience for advertising messages, which are also replicated as patrons leave the cinema
complex. EMI is making use of CineMARK¶s Rolla Banner¶s at the tunnel entrances to the
cinemas screening the movies that the on screen ads are following, as well as advertising on
plasma screens in the cinema foyers.
According to Pino Di Benedetto, international marketing director of EMI, ³This is the second
time we have committed to using cinema adverting as part of our marketing strategy and so
far all we have experienced from everyone at CineMARK is professionalism and dedication
to us and the brands and artists we represent. Moving forward, we see cinema taking a bigger
slice of our marketing budget.´
EMI¶s campaign will run until mid-December 2008.

EMI set to raise cinema exposure

The first element of EMI¶s campaign comprises of on screen advertising in the form of 60´
ads promoting EMI artists that will follow movie titles specifically selected according to their
expected audience profiles.
The second element of the campaign aims to take advantage of the wide range of foyer
advertising opportunities offered by CineMARK. Cinema patrons remain in the foyer
environment for anywhere between 6 and 15 minutes, making them a relaxed and captive
audience for advertising messages, which are also replicated as patrons leave the cinema
complex. EMI is making use of CineMARK¶s Rolla Banner¶s at the tunnel entrances to the
cinemas screening the movies that the on screen ads are following, as well as advertising on
plasma screens in the cinema foyers.
According to Pino Di Benedetto, international marketing director of EMI, ³This is the second
time we have committed to using cinema adverting as part of our marketing strategy and so
far all we have experienced from everyone at CineMARK is professionalism and dedication
to us and the brands and artists we represent. Moving forward, we see cinema taking a bigger
slice of our marketing budget.´
EMI¶s campaign will run until mid-December 2008.

EMI set to raise cinema exposure

The first element of EMI¶s campaign comprises of on screen advertising in the form of 60´
ads promoting EMI artists that will follow movie titles specifically selected according to their
expected audience profiles.
The second element of the campaign aims to take advantage of the wide range of foyer
advertising opportunities offered by CineMARK. Cinema patrons remain in the foyer
environment for anywhere between 6 and 15 minutes, making them a relaxed and captive
audience for advertising messages, which are also replicated as patrons leave the cinema
complex. EMI is making use of CineMARK¶s Rolla Banner¶s at the tunnel entrances to the
cinemas screening the movies that the on screen ads are following, as well as advertising on
plasma screens in the cinema foyers.
According to Pino Di Benedetto, international marketing director of EMI, ³This is the second
time we have committed to using cinema adverting as part of our marketing strategy and so
far all we have experienced from everyone at CineMARK is professionalism and dedication
to us and the brands and artists we represent. Moving forward, we see cinema taking a bigger
slice of our marketing budget.´
EMI¶s campaign will run until mid-December 2008.

EMI set to raise cinema exposure

The first element of EMI¶s campaign comprises of on screen advertising in the form of 60´
ads promoting EMI artists that will follow movie titles specifically selected according to their
expected audience profiles.
The second element of the campaign aims to take advantage of the wide range of foyer
advertising opportunities offered by CineMARK. Cinema patrons remain in the foyer
environment for anywhere between 6 and 15 minutes, making them a relaxed and captive
audience for advertising messages, which are also replicated as patrons leave the cinema
complex. EMI is making use of CineMARK¶s Rolla Banner¶s at the tunnel entrances to the
cinemas screening the movies that the on screen ads are following, as well as advertising on
plasma screens in the cinema foyers.
According to Pino Di Benedetto, international marketing director of EMI, ³This is the second
time we have committed to using cinema adverting as part of our marketing strategy and so
far all we have experienced from everyone at CineMARK is professionalism and dedication
to us and the brands and artists we represent. Moving forward, we see cinema taking a bigger
slice of our marketing budget.´
EMI¶s campaign will run until mid-December 2008.

EMI set to raise cinema exposure

The first element of EMI¶s campaign comprises of on screen advertising in the form of 60´
ads promoting EMI artists that will follow movie titles specifically selected according to their
expected audience profiles.
The second element of the campaign aims to take advantage of the wide range of foyer
advertising opportunities offered by CineMARK. Cinema patrons remain in the foyer
environment for anywhere between 6 and 15 minutes, making them a relaxed and captive
audience for advertising messages, which are also replicated as patrons leave the cinema
complex. EMI is making use of CineMARK¶s Rolla Banner¶s at the tunnel entrances to the
cinemas screening the movies that the on screen ads are following, as well as advertising on
plasma screens in the cinema foyers.
According to Pino Di Benedetto, international marketing director of EMI, ³This is the second
time we have committed to using cinema adverting as part of our marketing strategy and so
far all we have experienced from everyone at CineMARK is professionalism and dedication
to us and the brands and artists we represent. Moving forward, we see cinema taking a bigger
slice of our marketing budget.´
EMI¶s campaign will run until mid-December 2008.

EMI set to raise cinema exposure

The first element of EMI¶s campaign comprises of on screen advertising in the form of 60´
ads promoting EMI artists that will follow movie titles specifically selected according to their
expected audience profiles.
The second element of the campaign aims to take advantage of the wide range of foyer
advertising opportunities offered by CineMARK. Cinema patrons remain in the foyer
environment for anywhere between 6 and 15 minutes, making them a relaxed and captive
audience for advertising messages, which are also replicated as patrons leave the cinema
complex. EMI is making use of CineMARK¶s Rolla Banner¶s at the tunnel entrances to the
cinemas screening the movies that the on screen ads are following, as well as advertising on
plasma screens in the cinema foyers.
According to Pino Di Benedetto, international marketing director of EMI, ³This is the second
time we have committed to using cinema adverting as part of our marketing strategy and so
far all we have experienced from everyone at CineMARK is professionalism and dedication
to us and the brands and artists we represent. Moving forward, we see cinema taking a bigger
slice of our marketing budget.´
EMI¶s campaign will run until mid-December 2008.

EMI set to raise cinema exposure

The first element of EMI¶s campaign comprises of on screen advertising in the form of 60´
ads promoting EMI artists that will follow movie titles specifically selected according to their
expected audience profiles.
The second element of the campaign aims to take advantage of the wide range of foyer
advertising opportunities offered by CineMARK. Cinema patrons remain in the foyer
environment for anywhere between 6 and 15 minutes, making them a relaxed and captive
audience for advertising messages, which are also replicated as patrons leave the cinema
complex. EMI is making use of CineMARK¶s Rolla Banner¶s at the tunnel entrances to the
cinemas screening the movies that the on screen ads are following, as well as advertising on
plasma screens in the cinema foyers.
According to Pino Di Benedetto, international marketing director of EMI, ³This is the second
time we have committed to using cinema adverting as part of our marketing strategy and so
far all we have experienced from everyone at CineMARK is professionalism and dedication
to us and the brands and artists we represent. Moving forward, we see cinema taking a bigger
slice of our marketing budget.´
EMI¶s campaign will run until mid-December 2008.

EMI set to raise cinema exposure

The first element of EMI¶s campaign comprises of on screen advertising in the form of 60´
ads promoting EMI artists that will follow movie titles specifically selected according to their
expected audience profiles.
The second element of the campaign aims to take advantage of the wide range of foyer
advertising opportunities offered by CineMARK. Cinema patrons remain in the foyer
environment for anywhere between 6 and 15 minutes, making them a relaxed and captive
audience for advertising messages, which are also replicated as patrons leave the cinema
complex. EMI is making use of CineMARK¶s Rolla Banner¶s at the tunnel entrances to the
cinemas screening the movies that the on screen ads are following, as well as advertising on
plasma screens in the cinema foyers.
According to Pino Di Benedetto, international marketing director of EMI, ³This is the second
time we have committed to using cinema adverting as part of our marketing strategy and so
far all we have experienced from everyone at CineMARK is professionalism and dedication
to us and the brands and artists we represent. Moving forward, we see cinema taking a bigger
slice of our marketing budget.´
EMI¶s campaign will run until mid-December 2008.

EMI set to raise cinema exposure

The first element of EMI¶s campaign comprises of on screen advertising in the form of 60´
ads promoting EMI artists that will follow movie titles specifically selected according to their
expected audience profiles.
The second element of the campaign aims to take advantage of the wide range of foyer
advertising opportunities offered by CineMARK. Cinema patrons remain in the foyer
environment for anywhere between 6 and 15 minutes, making them a relaxed and captive
audience for advertising messages, which are also replicated as patrons leave the cinema
complex. EMI is making use of CineMARK¶s Rolla Banner¶s at the tunnel entrances to the
cinemas screening the movies that the on screen ads are following, as well as advertising on
plasma screens in the cinema foyers.
According to Pino Di Benedetto, international marketing director of EMI, ³This is the second
time we have committed to using cinema adverting as part of our marketing strategy and so
far all we have experienced from everyone at CineMARK is professionalism and dedication
to us and the brands and artists we represent. Moving forward, we see cinema taking a bigger
slice of our marketing budget.´
EMI¶s campaign will run until mid-December 2008.

EMI set to raise cinema exposure

The first element of EMI¶s campaign comprises of on screen advertising in the form of 60´
ads promoting EMI artists that will follow movie titles specifically selected according to their
expected audience profiles.
The second element of the campaign aims to take advantage of the wide range of foyer
advertising opportunities offered by CineMARK. Cinema patrons remain in the foyer
environment for anywhere between 6 and 15 minutes, making them a relaxed and captive
audience for advertising messages, which are also replicated as patrons leave the cinema
complex. EMI is making use of CineMARK¶s Rolla Banner¶s at the tunnel entrances to the
cinemas screening the movies that the on screen ads are following, as well as advertising on
plasma screens in the cinema foyers.
According to Pino Di Benedetto, international marketing director of EMI, ³This is the second
time we have committed to using cinema adverting as part of our marketing strategy and so
far all we have experienced from everyone at CineMARK is professionalism and dedication
to us and the brands and artists we represent. Moving forward, we see cinema taking a bigger
slice of our marketing budget.´
EMI¶s campaign will run until mid-December 2008.
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